Professional Documents
Culture Documents
CH 01
CH 01
To accompany:
Robert M. Grant
OUTLINE
Successful
Strategy
EFFECTIVE IMPLEMENTATION
INDUSTRY
ATTRACTIVENESS
Which CORPORATE
RATE OF PROFIT businesses STRATEGY
ABOVE THE should we be
COMPETITIVE in?
LEVEL
How do we
make
money? COMPETITIVE
ADVANTAGE
INTENDED EMERGENT
STRATEGY STRATEGY
REALIZED STRATEGY
Improves perform-
Strategy as Target ance by setting
high aspirations
The Role of Analysis