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PREMIUM OWNER SERVICES by MB speci ¢month ertrsion fer on subscription taken ithe ed of May 21 gaia Photography: Ustingof ‘Writing; totake complet cre ‘ £ youpropey Serves; _ofyourportli a va - accede ST 4 Prd tari rbd | | Pre eddy dy yd by yyy“WHY DOIHAVETO * RUN TO 5 HOSPITALS TO FIND A BED?” . WE RAISE THE MOST IMPORTANT VOICE OF ALL - YOURS. 7 ‘Thousands of similar volces across the — Saran ———_ To book your greetings and advertisement in —— | THE TIMES OF INDIA — = ‘NAVBHARAT TIMES "Please rrr 9312633518 7906444528 9871504897 9711457624ioe IMEI" the sound of someone's. name, the way it rolls is round and the other is spiky? You can came one ‘Bouba and one Kiki, which do you pick? Which one would ‘you say is more energetic? ‘Most people would probably attribute the same name and characteristics to each shape. ‘That’s why this phenome- non is called the boube- kiki effect, or the maluma-taketo effect. It indicates how our minds lke oertain sounds with ‘shapes. Across several languag: ¢s, the sounds b, m, Lando, like Inthe madesup words bouba or ‘maluma, are associated with round shapes. The sounds k, t, pandas inkikiandtaketeare ‘thought of as spiky ‘This effect doesn't just ef- feet how we think of non- sense words, but also our x (FIST IMPRESSION: Researchers say names like Kate Sound harsher as compared to softer narmes tee Molly fellow humans, according to the BBC article. People per- celve names such as Bob and Molly as round and Kirk and Keate as spiky, according to ‘cagnitive psychologist David Sidhu at University College London and psycholinguist Penny Pexman at the Univer- sity of Calgary. “The basic thing wefind Is that If you compare these very smooth, soft-sounding names, like Molly, to these harshersounding names like Kate, that the smoother: sounding names like Molly get associated with things ike eing more agreeable, more emotional, more conscien- tlous, whereas the harsher, splkier-sounding names are thought of as being more ¢x- troverted,” Sidhu told BBC. ‘This may seem arbitrary, but it's about how these sounds feel in our mouth. Pro- rnouncingan ‘m'vsa‘t’ Sidhu argues, the m-sound is smoother The sharpness of ‘or't' makes the, seem mare ‘energetic and extroverted. “There's something there | bout how humans are funda- mentally associative.” Pex- ‘man told BBC. “We want to see patterns in things, we ‘want to find connections be- ‘tween things, and we'll find them even between sounds, and the things those sounds stand for in the world.” ‘When ooking into wheth- ‘er theso associations had any Impact on the actual person- alities of a Molly or Kate, the researchers found there was no such correlation. “People agonise over baby names. I's this expectation that the label matters so much,” Pesman says, “Our data would suggest thet al- though that's what we think, {if you cal the kia Bob they're ‘ot any more likely to end up with one set of personality traits than another” ‘As Wefind out more about people, however the sound of someone’sname sles of an Impact on how we see them, ‘the researchers found. or momen | Even the sound of your name matters |—— Capital’s Green Cover Safe Til — Dead Trees Keep Pyres Burning — aierntanttas tte oe comme vision had even, ston, however some res zc AM =: Combed permission been identified by then | mas a the d- fell over 1,000 trees, “Soft to fall over these trees wi New Delhi: With options for Seiten sre orr etree gina ‘deadwood trees drying up fast i, = oe-—— suspension of academic _—— calendar for a few weeks = oo chers have been severely affbo- ‘ted—elther as infected indivi- those sa | ‘New Delhi: Firstywar suadents fering rom it Thishas putaba- ab trent Det University ct ge mental pressure on the | legas are asking fora breakin. academiccommunity where gx thar academic calendar ‘many of them and their families possibleinthecurrentscenari, ‘Thestressof notbeingabletAu: 4 | Plta, 4 , ; hi Fal Sivasiya ts? tg Foto Folie Sauer ib = year BA fidst « —— : An Avoidable Tragedy oxygen in time points to a failure of governance a most visible reminder of India's governance failure on the medical PG entrance exam is a good step. 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