PROPOSAL

Course Title : Principles of Management and Organizational Behavior

Course ID : MBA501
Semester : Spring’21

Group Member
Sl. Name ID Email
1. Maisha Binte Syful Lamia 2120726 2120726@iub.edu.bd
2. Mahmuda Akhtar 2120187 2120187@iub.edu.bd
3. Md. Rejoanul Islam Dip 2120742 2120742@iub.edu.bd
4. Mohammad Monjurul Mannan 2120917 2120917@iub.edu.bd
Introduction:
Marico Bangladesh Limited is amongst the top 3 FMCG MNC companies and a trusted brand in beauty
and wellness space in Bangladesh. The company touches the lives of 1 out of every 2 Bangladeshis
with an array of brands in various categories, including hair nourishment, edible oil and male
grooming, through a strong distribution network that reaches more than 790,000 outlets throughout
the country.  Its flagship brand, Parachute completed its journey of 12 successful years in Bangladesh,
with an ever-growing base of loyal consumers in October 2013. The brand has been amongst top 10
most trusted brands continuously since 2009 and was awarded the title of "Best Brand" by
Bangladesh Brand Forum and Nielsen in 2011. Over the years, the company has strengthened its
brand portfolio, most notably through the expansion of its VAHO (Value Added Hair Oil) segment. The
VAHO segment now consists of several popular brands such as Parachute Beliphool Lite, Parachute
Advanced, Parachute Cooling Hair Oil and Nihar Marico Bangladesh Limited also leads the powdered
hair dye market with the Hair Code brand.The company continued to diversify its portfolio with the
introduction of Saffola Active (a healthy edible oil) and Set Wet Deodorants in 2013. Our journey in
Bangladesh is as follow:

 Incorporated in 1999
 Started operations in 2000
 Marico Bangladesh listed on Dhaka and Chittagong Stock Exchange in 2009
 Launched Haircode Hair Dye in 2009 and achieved a market share of over 15% in its first year 
 Launched Parachute Advanced Cooling Hail Oil in 2011
 Started bottling at Mouchak, near Gazipur in 2002 and copra crushing manufacturing in
Mahona, Bhavanipur in 2012
 Launched Saffola Active Edible Oil, Livon Silky Potion, Set Wet Deodorants and Livon
 Launched Nihar shanty Badam amla and Hair Code Keshkala in 2014
Contact Person:

SL. Name & Designation Visiting Card

1. Nafisa Hakim
Assistant Manager-Sales HR

Minhazul Ashek
2.
Supply Chain Manager
List of open – ended question about Planning and organizing:

1) What types of culture does Marico follow (Power, Role, Task, Personal)?

2) How does organizational politics influence Marico?

3) How Marico motivate its employees in terms to achieve a goal?

4) How employees of Marico cooperate with each other effectively in order to

achieve organizational goals?

5) What types of concept and philosophies of OB does Marico follow?

6) What type of challenge Marico faced when it launched in Bangladesh?

7) What was the biggest challenge last year in pandemic situation?

8) What was the last big achievement that was celebrated?

9) How do you deal with the local fake product which comes with the same

packaging and everything like your goods?

10) Where does the company expect to be in near future and which company do they

consider as their challenge?

11) Which company do you find as competition?

12) Does Marico have any plan to open a manufacturer company in Bangladesh near future?

13) Does your organization’s corporate responsibility strategy match the availability of your

current resources?
14) Is your organization pursuing growth and new market development with as much
passion as it does operational efficiency?
15) To what degree are your offerings clearly differentiated in their market?

16) Considering factors such as competition and timing of discounts, does your organization

provide the right amount of discounts and at the right price?

17) How do you deal with the products which dates are almost expired?

18) How do you distribute your product?

19) How many bonuses does your company provide?

20) If you want to resign, how much is your notice period?

21) Do your company use exit meeting?

22) What could disrupt your organization?