Actividad de proyecto 15

Actividad de aprendizaje 1: Aplicar las formas de pago y reembolso para la

organización en las operaciones de importación y exportación teniendo en
cuenta los acuerdos y normas de comercio internacional

Business Plan Analysis

Globalization, as we have already seen and mentioned, has allowed many companies to
participate in the International market. Therefore, when considering getting involved within this
market, it is important to think about the way in which our company can compete in such
market to get the expected positioning which, in the end, will be the key aspect to develop a
steady and lasting growth for any company.

In this context, commercial proposals are essential when being introduced in a new market.
Having a good commercial proposal can become the first step in the ladder of success. That is
why, every company should pay special attention to this process as commercial proposals are
reflections of the analysis of the current state of a company.

Thus, regarding the importance of commercial proposals as well as the importance of speaking
English as a second language, complete the following workshop which, in turn, will help
you to reinforce he knowledge you have on the internal structure of a commercial propose and
the elements you need to have in mind to develop a successful one.

1. Download the file called "Airport Café" which is available as complementary material
for the current Learning Activity.

2. Based on “Airport Café- Business Plan Sample” answer the following questions:

 What type of business is “Airport Café”? A sole Trader? A partnership? A limited

Company? A franchise? Explain.

is a partnership since 100% of the cafeteria is owned by Mr. and Mrs. Smith.

 Does this business plan provide information about short-term and long-term financial
goals? Is this information important in a business plan? Explain.

The company's objective is to expand in the short and medium term and the business plan is
focused on this expansion and opening a second company as the first one has a turnover of
380,000 pounds sterling.

 What kind of information is provided in the executive summary? How is this

information useful in an International Business Plan?

It has an excellent location as it has no competitors nearby and is very close to the food court. its
average growth during the last three years is 10% in its turnover and has received in the last 2 years the
award for business of the year in terminal 3.

 Why did they include information about Lease terms and Suppliers? How is this
information relevant?

Currently have a 10-year lease and had to pay 21000 pounds that amortizes over the lease, in the
new premises the conditions will be the same except that they will not pay any lease deposit

 Being able to market and sell your product/service cost-effectively is one of the most
important aspects of running a business. Promoting your business tells potential customers
that you exist and entices them to buy more. Does “Airport Café” provide evidence of
promotion and competitive methods? Explain.

the location is a competitive advantage the owners have more than 20 years of experience and the
new establishment will have added values that will make the place more attractive such as free
WIFI and very affordable menus with a variety of products and the business will be open all year
round.

 If it were up to you to invest on Airport café, would you invest on them? Why?

yes, I would invest in them since they have a high profitability in the business and if they manage
to have the second branch it would be a great investment opportunity.

3. Send the file to the instructor through the virtual learning platform.

Environment required: Virtual Learning Environment.

Materials: computer, internet, training material “Business Proposals: A step forward to go

abroad”, complementary materials “Airport Café” and “Your business plan”, glossary and SENA
library.

Evidence 7: Workshop “Business Plan Analysis”.

When you finish your work, send the file to your instructor through the platform as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure the file is
attached.

3. Leave a comment for the instructor (optional).

4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the project guide in order to
know if you have done all the assigned activities, know how to develop them and deliver them
correctly.

Criterios de evaluación

Realiza resúmenes de la información relevante y detallada de un texto técnico en inglés.