Eto Pala

ROSARIO INSTITUTE 1
“A Tradition of Quality Education”
Price, Quality, Shipping: It's Impact on the preference of

selected grade 12 students of Rosario Institute S.Y. 2020-2021
on buying online.
A Research Presented to the

Senior High School Department of
Rosario Institute
In Partial Fulfilment of the Requirements

for the PRACTICAL RESEARCH 2
S. Y. 2020 – 2021
SUBMITTED TO:
Cheryl M. Dolina
SUBMITTED BY:
Baquiran, Aira Mae D.
Amurao, John Michael
Lanuzga, Carl
TABLE OF CONTENTS
ROSARIO INSTITUTE 2
Chapter I
 Introduction...............................................................................…
1.1 Background of the Study…….. …………………………….4
1.2 Statement of the Problem……….……………………..…….6
1.3 Assumptions……………………………………………………7
1.4 Conceptual Framework…………………………………….8
1.5 Scope and Limitations………………………………………9
1.6 Significance of the Study ………………………………….9
1.7 Definition of terms……………………………………………10
Chaptter II
 REVIEW OF RELATED LITERATURE
2.1 Foreign Authors…………………………………………………11
2.2 Local Authors…………………………………………………14
2.3 Synthesis………………………………………………………15
Chapter III
 Methodology
3.1 Area of Study……………………………………………….17
3.2 Research Design…………………………………………..18
3.3 Research Instrument………………………………………18
3.3 Population Sampling of Respondents……………………19
3.4 Statistical Treatment of Data………………………….20

ROSARIO INSTITUTE 3
3.5 Reference……………………………………………………..21
Chapter IV
 Results and Discussion
Chapter V
 Summary, Conclusion, and Recommendations
5.1 Summary………………………………………………….30
5.2 Conclusion………………………………………………..31
5.3 Recommendations………………………………………32
ROSARIO INSTITUTE 4
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Online shopping can be defined as a form of electronic devise for
purchasing without any intermediary services (Gupta, 2013). And
according to Wikipedia Online shopping is a form of electronic commerce
which allows consumers to directly buy goods or services from a seller
over the Internet using a web browser. Consumers find a product of
interest by visiting the website of the retailer directly or by searching
among alternative vendors using a shopping search engine, which
displays the same product's availability and pricing at different e-retailers.
As of 2020, customers can shop online using a range of different
computers and devices, including desktop computers, laptops, tablet
computers and smartphones.
On the other hand consumer preference is the result of comparing
the expectations and the experience. Knowing the preference of
costumers in buying online determining the success of the market concept
implementation. Satisfied customers are the ones that will repeat the
purchase if the service provider reached or exceeded their expectations. It
is significant to identify the variables that brings impact on consumer
satisfaction, since they present the business benchmark and serve as a
guide to future improvement. (Vasić et.al 2020) Due to better purchase
conditions, consumers use the Internet to buy the same product at a lower
price than in the store. Many customers expect online stores to offer their
products and services at the lower price in comparison to traditional

ROSARIO INSTITUTE 5
stores. Discounts while purchasing influence consumers to believe in
prices, and ultimately, they affect their satisfaction. A number of studies
have determined that the pricing is significantly related to customer
satisfaction. Pricing directly affects the perception on the transaction’s
delivered value and usability, and, consequently, customer satisfaction.
Negative perception on pricing makes customers feel dissatisfied and
disloyal. (Kaurin 2019) states that shipping is a link in the supply chain
that directly affects the consumer and triggers their satisfaction. Shipping
presents a key activity in every process, and especially in online shopping.
The product delivery service is a prerequisite for customer’s satisfaction. It
implies that the customer will receive the ordered product, which is well
packed, and whose amount, quality and specification are in accordance
with the order, as well as the set delivery time and place. With a single
click, consumers can easily switch from one website to another if they are
dissatisfied with delayed and unsecured deliveries. It is therefore essential
for the delivery to be realized in accordance with the consumers’
requirements. Moreover, (Suthamathi et. al 2020) the quality of product at
online site and offline stores varies a lot and then this determines the
frequency of online shopping. Quality also carries good distressing nature
over any kind of shopping. As customer or buyer want to have a good
quality of product as they spent their huge sum of currency. In general,
qualities is a primary need over any variety of purchasing as it somewhat

ROSARIO INSTITUTE 6
safe or give a good sense of buying or type of assurance about the
product chosen.
This study focused on three determinants to identify the costumer’s
preferences on buying online and those are price, quality and shipping. As
perceived by selected 120 grade 12 students of Rosario Institute S.Y.
2020-2021.
1.2 Statement of the Problem

Generally, the problem of this study is that what would be the
impact of Price, Quality and Shipping on the preference of selected grade
12 students of Rosario Institute on buying online?
Specifically, the problems of this study are:
1. How do the selected grade 12 students of Rosario Institute evaluate the

price of an item on buying online?
2. How do the selected grade 12 students of Rosario Institute evaluate

the quality of an item on buying online?
3. How do the selected grade 12 students of Rosario Institute evaluate

the Shipping of an item on buying online?
ROSARIO INSTITUTE 7
1.3 Assumptions
The researchers undertake the Price, Quality and Shipping has

impact in consumers habits. The price is important to the perspective of
each consumer. The quality of product is the basis of some consumers.
The shipping is advantage to consumers to buy online considering the
time.
1. The researchers assume that when they see a new price tag, they
compare it to the reference price and form an option.
2. The researchers assume that they can perceive quality through the
website or feedback.
3. The researchers assume that on-time deliveries is the top priority in

online business.
ROSARIO INSTITUTE 8
1.4 Conceptual Framework
Process
Input OUTPUT
 Collection of data  Price, Quality,
 Identify the impact of through online. Shipping: It's
Impact on the
Price, quality and  Quota sampling preference of
selected grade
shipping to the
 Complition of data 12 students of
preference of the gathered Rosario
Institute S.Y.
students.  Descriptive design 2020-2021
(Quantitative ) on buying
 Consumers on
online.
 Statistical Treatment of
selected grade12 students
of Data
Data
of Rosario Institue.
 Consumers preference
On price, quality and
Shipping.
FEEDBACK
Figure 1.4 shows the process on how do the price, quality, and shipping
brings impact on preference of selected grade 12 students of Rosario
Institute when buying online.

ROSARIO INSTITUTE 9
1.5 Scope and Delimitations
This study assumes to do an assessment to conclude the effect of

Price, Quality, Shipping to the selected 120 grade 12 students 22.72% of
total 528 grade 12 students within the Rosario Institute S.Y. 2020-2021.
The respondents of this study are those consumers who buy through
online.
The survey will be conduct by the Grade 12 - Accountancy and

Business Management students of Rosario Institute School Year 2020 -
2021.
1.6 Significance of the Study

This research emphasizes the price, quality and shipping in Online
Shopping. It considers the factors which influence the choice of
consumers.
This study will be beneficial to the following:
 For Consumer, this study will benefit them to know, where
to take actions to improve them in price, quality and
shipping.
 For Students, this study may present as a conductor and
reference to the concern to find out more about in price,
quality and shipping.
 For the Future researchers, this study may present as a
information for the future corresponding studies.
 For online sellers, this study will help them to know the
strengths and weaknesses of their business.
ROSARIO INSTITUTE 10
1.7 Definition of Terms
Consumer – the people who buy through online.

Price- the amount of money expected, required, or given in payment for
something.
Commerce- the activity of buying and selling, especially on a large scale.

CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter includes the ideas, study and others finished thesis
that helps to familiarize information that are related to the study.
2.1 Foreign Authors
Gaurav, 2017) In present scenario customers are busy that they
don’t have enough chance and time to go to shopping centers and
purchase the things they need, everybody likes to do online shopping. In
online, Product assortment is very huge to choose, and make immediate
comparison in price, quality, variety, colour and also get product-based
information like customer feedback. (Goswami, 2015) Product assortment
is very huge to choose, and make immediate comparison in price, quality,
variety, color and the other two important factors which are affecting
Indian market that nobody wants to pay for the shipping of the product but
in India is typically a bigger issue, when a consumer sees that they are
being made to pay for the shipping it takes to move out of the platform
immediately. However, if they have a free shipping option they are
basically more ready to take the risk because they’re still in that initial
stage of purchase decision where they are learning the platform. And try
to assimilate the platform so free shipping becomes very critical and cash
on delivery.
(Handoko 2016) Delivery service is absolutely important in e-
commerce, because it is the last stage of the order fulfillment process and
from the consumers’ point of view, the most critical. Timely and reliable
delivery must be the number one priority and is crucial to the success of
every online shop on the planet. Ziaullah, Yi and Akhter (2014) stated that
in the scenario of online shopping environment, reliable, safe and timely
delivery is fundamental and integral objective of online buyers. Customers
tend to buy products at home and they required safe, reliable and quick
delivery of desired product at their destinations. Ziaullah, Yi and Akhter
(2014), which argues that product quality in terms of performance is the
most fundamental determinant of customer’s satisfaction. This result
recommends to online shop owners to provide consistent quality products,
offer attractive various products and ensure product availability to their
customers. Therefore, these sorts of product related characteristics can
develop, sustain and improve customer satisfaction in online shopping.
Product quality is one of the common and serious problem that can be
found in online shopping. It will affect consumer satisfaction at the same
time. According to Tarun Mittal (2017), he stated that consumer have no

guarantee of a product’s quality when purchase things online even though
having a review of the product.
(Kilibarda 2019) While shopping online, customers cannot see or
test the product; hence, they are not certain that the delivered product is
identical to the one on the website. Consequently, price perception has a
more significant role [46], [63]. As online stores offer consumers a range
of products and services, consumers can compare product prices from
different websites and find the products at lower prices than the prices in
the stores [60] some websites, such as Ebay, offer consumers an auction
or the best deal, thus providing them a good deal for their product.
(Loces 2017) With so much at stake, clients usually prefer to sacrifice
better deals that are offered by less reputable sellers, to buy a more
expensive product, offered by a known and trusted store with a higher rate
of repurchase and better prestige among other consumers [35] [18].
Considering this behavior observed among most customers of online
stores, we decided to extend the Internet Shopping Optimization Problem
to include a rating for each e-commerce to additionally obtain the best
possible price for a given shopping list, give the customer a set of options
based on the reputability of the stores from a lower to higher risk.

2.2 Local Authors
(Manglinong 2018) Online shopping has been a growing craze in
the Philippines in the past few years. A study conducted as early as 2015
found that 9 out of 10 Filipinos preferred online shopping. The same study
found that convenience, cheaper prices and special deals were the
leading reasons for the respondents’ preference for online shopping .
According to the Visa eCommerce Consumer Monitor 2014. Filipino
consumers are seeing value in online shopping, with as much as nine out
of 10 consumers going online to shop at least once a month.
Benefits such as convenience (58%), price (47%), and deals (46%) are
being cited as top reasons for online shopping. However (Claudia, 2012)
stated consumers fear that delivery will be delayed due to various
circumstances; the delivery company may not deliver within the time frame
agreed with customers, or consumers fear that the goods may be
damaged when handled and transported, or no proper packaging and
handling during transportation. Vos (2016), it is better for online stores to
show good communication with customers by showing delivery options
display on their website as well as customers are delighted when the
online website would send an email confirmation and information on how
to track their orders. Through this, customers are assured that their items
will be delivered in time. (Yousaf et.al. 2012) Buying online is more

convenient to do as compared to traditional buying. It allows quick price
comparisons and fast access to product information. (Nan et. al, 2017)
The consumer’s confidence in buying certain product through online
shopping are sometimes affected by social influence that they usually
gather from reading the comments or reviews of other previous buyers.
Consumers tend to vote for reviews with high varied uncertainty, while
they continue to prefer to purchase product with less product uncertainty
from reviews. Stojanov (2012) added that perceived quality is considered
to be one of the core determinants of customer behavior and product
success.
2.2 Synthesis
The buying preference of the online shoppers is depending on
their budget of purchasing product. Most of the Filipinos online shoppers
are affected on increasing of price that can affect their preference on
purchasing product. Price is the major reason of buyers’ choice to
purchase specific product and it is the most difficult part for the marketers
even though it has a probability of their success but there will be a various
reason because of the individual differences. The online seller must have
a huge experience for them to give a good quality of service. Quality has
the important role that affects the online shopper preference. The
marketers use advertising for the consumers to remember brand name of
a product. Quality is used to satisfy the customer and retaining their
loyalty. Through online shopping one can save his valuable time. Through
online shopping we can save our money because prices are less than
market prices and we receive our bought things at our home. The
costumers also consider the delivery of the item they purchased. Safe and
on time delivery is the priority of the costumer. The costumer will be
satisfied if they will receive the item with no damage and base on the
agreement and promised date of the online seller. Delayed deliveries and
damage product was very inconvenient. So, having good communication
of costumer and seller is recommended to assure the safe and on time
delivery Top of Form
CHAPTER III
METHODOLOGY
This chapter contains the designs of the study, the research

method, sampling population, instruments to be used and also the
statistical treatment of data.
1. Area of Study
The study will be conducted within the Municipality of Rosario,

Cavite with the help of selected 120 Grade- 12 students of Rosario
Institute.
3.2 Research Design
This study will use descriptive design to gather and presents data
about Price, Quality, and Shipping: It's Impact on the preference of
selected grade 12 students of Rosario Institute S.Y. 2020-2021 on buying
online. In addition, Quantitative research is applied in this research to
conduct survey and to understand how price, quality, and shipping can
affect consumers preference on buying online.
3.3 Research instrument

The researchers will be conducting survey using questionnaire.
Specifically, the Likert scale format with the choices of strongly disagree,
disagree, neither agree or disagree, agree, and strongly agree.
Questionnaire will serve as reference to answer the questions on how do
the price, quality and shipping brings impact on the preference on buying
online of selected G12 students in Rosario Institute.
Price, Quality, Shipping: It's Impact on the Preference of

Selected Grade 12 Students of Rosario Institute S.Y. 2020-2021 on
Buying Online.
Name (Optional): _____________________________________
Section: _________________________
Directions: Put a check (/) in the box for each statement to show how much
Price
Neither
Strongly Strongly
Disagree Disagree Agree
Disagree Agree
Quality 2 or Agree 4
1 5
Neither
3
Strongly Strongly
Canvassing first before making a purchase Disagree Disagree Agree
Disagree Agree
is the first step in online shopping. You will 2 or Agree 4
1 5
see different prices on the same product. 3
More sellers
Reading feedbacks
give you
of more
previous
options
customers
when
buying
is helpful
a product.
to evaluate the quality of the
product.
The price of an item I bought online meets
Good images uploaded
my satisfaction online bythe
when I received the
sellers
product.are enough for me to say that the
products arethe
The cost of worth it. is understandable
product
Damaged goods
for me before must be it.
I purchase replaced or
refunded
Having by the seller.
discounts and earning points is
encouraging to buy online.
3.4 Population Sampling of Respondents

This research study will use quota sampling. The respondents will
be limited only to the consumers who buys online. The researchers will
select 10 students of each 12 sections of Rosario Institute in total of 120
respondents 22.72% of total 528 students in S.Y. 2020-2021.
Shipping
3.5
Neither Strong
Strongly
Statistical Treatment of Data Disagree Disagree Agree ly
Disagree
2 or Agree 4 Agree
1
3 5
On time handing of the product to be
delivered to the costumer must be
prioritized by the seller.
The logistics partner must ensure the
proper handling of the item, delivered
intact and on time. Delays in the delivery
should be communicated to the buyer.
As part of the last transaction, I agree in
taking a picture of me with the item as
evidence that the item was received.
After gathering the data needed, the researchers will analyse the tallied
answers using statistical formula to get the percentage of every response
in the questionnaire. The researchers also analysed the average response
in every question using weighted mean formula. The weighted scale for
every options are: strongly disagree=1, disagree=2, neither agree or
disagree=3, agree=4, and strongly agree=5.
Here are the formulas that will be used in this research:
Percentage= (Number of tallied scores ÷ 120) x 100
Mean= (Number of responses * Weighting for column 1) + (Number of
responses * Weighting for column 2) + Number of responses * Weighting
for Column 3) + (Number of s * Weighting for column 4) + (Number of
responses * Weighting for column 5)
Total no. of respondents (120)
CITED REFERENCES
Gaurav, (2017). Factors Influencing Customers’ Perception towards
Online Shopping. Retrieved from https://www.grin.com/document/377453
Goswami, (2015). Factors Influencing Customers’ Perception towards
Online Shopping. Retrieved from https://www.grin.com/document/377453

Handoko (2016). THE EFFECT OF PRODUCT QUALITY AND DELIVERY
SERVICE ON ONLINECUSTOMER SATISFACTION IN ZALORA
INDONESIA. Retrieved from
https://media.neliti.com/media/publications/2991-EN-the-effect-of-product-
quality-and-delivery-service-on-online-customer-satisfacti.pdf
Ziaullah, Yi and Akhter (2014). THE EFFECT OF PRODUCT QUALITY
AND DELIVERY SERVICE ON ONLINECUSTOMER SATISFACTION IN
ZALORA INDONESIA. Retrieved from
https://media.neliti.com/media/publications/2991-EN-the-effect-of-product-
quality-and-delivery-service-on-online-customer-satisfacti.pdf
Tarun Mittal (2017). Common problem faced by customers while shopping
online. Retrieved from https://yourstory.com/2017/04/common-
problems-online-shopping
Kilibarda (2019).The Influence of Online Shopping Determinants on
Customer Satisfaction in the Serbian Market. Retrieved from
https://scielo.conicyt.cl/scielo.php =sci_arttext&pid=S0718-
18762019000200107
Love (2017). Case studies.Retrieved from
https://www.cengage.com/resource_uploads/downloads/0170186288_243
677.pdf
(Manglinong 2018), Why online shopping is booming in the Philippines.
Retrieved from
https://interaksyon.philstar.com/trends-spotlights/2018/11/07/137579/why-
online-shopping-is-booming-in-the-philippines/
Visa eCommerce Consumer Monitor (2014). Convenience, price, and
deals drive growth of local e-commerce industry – Visa. Retrieved from
https://www.visa.com.ph/about-visa/newsroom/press-releases/convenienc
e-price-and-deals-drive-growth-of-local-e-commerce-industry-visa.html
Claudia, (2012).PERCEIVED RISK WHEN BUYING ONLINE: EVIDENCE
FROM A SEMI-STRUCTURED INTERVIEW. Retrieved from
https://core.ac.uk/download/pdf/26849084.pdf
Vos (2016). An Analysis of Consumer Satisfaction in Laguna on Online
Selling: Basis for a Marketing Strategy for Lazada Retrieved from
https://lpulaguna.edu.ph/wp-content/uploads/2019/10/6.-An-Analysis-of-
Consumer-Satisfaction-in-Laguna-on-Online-Selling-Basis-for-a-
Marketing-Strategy-for-Lazada.pdf
Yousaf et.al. (2012). Online Buying Behaviour of SMEs. Retrieved from
https://static1.squarespace.com/static/5b85162bcc8fedc767ff5676/t/
5bb11b8d4192022ca7c5d36b/1538333584599/v3n1_12.pdf
Nan et. al,(2017). Online Shopper Behavior: Influences of Online
Shopping Decision.Retrieved from
https://swsu.ru/sbornik-statey/pdf/Online%20Shopper%20Behavior
%20Influences.pdf
Stojanov (2012), Factors affecting consumers’ buying decision in the
selection of a coffee brand.Retrieved from
https://core.ac.uk/download/pdf/38124382.pdf
CHAPTER IV
RESULTS AND DISCUSSION
TABLE 1.
STRONGLY DISAGREE NEITHER AGREE STRONGLY AVERAGE VERBAL
DISAGREE AGREE AGREE INTERPRETATION
OR
DISAGREE
3 1 36 40 40 3.94 AGREE
(2.5%) (.08%) (30%) (33.33%) (33.33%)
Table 1. shows the result in question canvassing first before making a
purchase is the first step in online shopping. You will see different prices
on the same product. More sellers give you more options when buying a
product.
TABLE 2.
OR
DISAGREE
3 1 41 65 10 3.65 AGREE
(2.5%) (.08%) (34.17%) (54.17%) (.08%)

Table 2. shows the result in question the price of an item I bought online
meets my satisfaction when I received the product.
TABLE 3.
OR
DISAGREE
2 2 41 65 10 3.89 AGREE
(1.7%) (1.7%) (19.2%) (60.8%) (16.7%)
Table 3. shows the result in question the cost of the product is
understandable for me before I purchase it
TABLE 4.
OR
DISAGREE
4 1 33 45 37 3.92 AGREE
(3.3%) (.08%) (27.3%) (37.7%) (30.6%)

Table 4. shows the result in question having discounts and earning points
is encouraging to buy online.
TABLE 5.
OR
DISAGREE
4 0 15 42 59 4.27 AGREE
(3.3%) (0%) (12.5%) (35%) (49.2%)
Table 5. shows the result in question reading feedbacks of previous
customers is helpful to evaluate the quality of the product.
TABLE 6.
OR
DISAGREE
11 8 17 44 40 3.78 AGREE
(3.3%) (0%) (12.5%) (35%) (49.2%)
Table 6. shows the result in question good images uploaded online by the
sellers are enough for me to say that the products are worth it.
TABLE 7.
OR
DISAGREE
4 1 25 47 43 4.03 AGREE
(3.3%) (.08%) (20.8%) (39.2%) (35.8%)
Table 7. shows the result in question damaged goods must be replaced or refunded by the
seller.
TABLE 8.
OR
DISAGREE
2 0 27 70 21 3.9 AGREE
(1.67%) (0%) (22.3%) (57.9%) (17.4%)
TABLE 9.
OR
DISAGREE
2 4 28 54 32 3.92 AGREE
(1.67%) (3.3%) (23.3%) (45%) (26.7%)
Table 9. shows the result in question the logistics partner must ensure
the proper handling of the item, delivered intact and on time. Delays in the
delivery should be communicated to the buyer.
TABLE 10.
OR
DISAGREE
3 5 38 54 20 3.19 NEITHER AGREE
(2.5%) (5%) (31.4%) (44.6%) (16.5%) OR DISAGREE

Table 10. shows the result in question as part of the last transaction, I
agree in taking a picture of me with the item as evidence that the item was
received.
CHAPTER V
Summary, Conclusion, and Recommendations
5.1 Summary
The study is entitled “Price, Quality, Shipping: It's Impact on the
preference of selected grade 12 students of Rosario Institute S.Y. 2020-
2021 on buying online” it seeks to identify their predisposition in choosing
product in Online business.
Additionally, it also identifies what are the different perception on
shopping online. The researchers use quota sampling to finalized the 120
selected respondents and the researchers chose 10 students per section
to represent our study. The survey result is showed using graph
representation. Using this graph representation, it indicates that online
shopping is effective to use nowadays. The researchers used Quantitative
research design in gathering the data.
The main objective was to know the preference of students on
Buying online. Some of these are the following: (1) The students are
happy on cheap deals and better prices are available online, because
products come to you direct from the manufacturer or seller without
involving middlemen. (2) Comparing and researching products and their
prices is so much easier online. (3) Many stores will offer free shipping if

you purchase a certain amount. Others will offer yearly subscription
services that offer free shipping for every item bought.
The results showed that the students considered on buying online
as their way to save money and time. It also shows that the technology in
our country is improving.
5.2 Conclusion
Based on the research conducted and the data gathered, the
researchers concluded that:
1. Many consumers prefer to buy online products at lower price that
will meet their standards when they receive the product. Discounts
can also trigger the customers to buy online.
2. Product quality as one of independent variables partially affects
online-customer satisfaction positively.
3. Delivery time of items is quite important factor in online shopping
to satisfy consumers’ demands. Compared with shopping at brick-
and-mortar stores, consumers cannot use items immediately after
they purchase at online shopping site. In this regard, consumers
might recognize delivery time as their cost. Thus, online shopping
retailers have required parcel delivery operators to reduce delivery
time. In this study, we mainly consider the travel and delivery time
as consumer’s cost. This is because the travel time is regarded as

time to be saved for spending more time from the perspective of the
value of time.
5.3 Recommendation
We therefore recommended this study:
1. Online stores must demonstrate that online shopping is not only
convenient, safe, easy and fun. They must also offer other
incentives and motivations to attract consumers. Thus, in addition
to building consumer confidence, offering more rewarding shopping
experiences than what is presently available, would benefit in
increasing a number of consumers to shop online and to continue
doing so in the future.
2. Marketers need to seriously consider providing Online
information on the products or services they sale.
3. The researchers recommend buying online because you'll never
be tired of walking when canvassing for a particular product.
4. The researchers recommend buying online because it is easy
and you can look for products within your budget.
5. The researchers recommend buying online for the fact that
everything you need is just a click away.


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ROSARIO INSTITUTE 1

“A Tradition of Quality Education”

Price, Quality, Shipping: It's Impact on the preference of

A Research Presented to the

In Partial Fulfilment of the Requirements

1.1 Background of the Study…….. …………………………….4

1.2 Statement of the Problem……….……………………..…….6

1.4 Conceptual Framework…………………………………….8

1.5 Scope and Limitations………………………………………9

1.6 Significance of the Study ………………………………….9

1.7 Definition of terms……………………………………………10

2.1 Foreign Authors…………………………………………………11

2.2 Local Authors…………………………………………………14

3.1 Area of Study……………………………………………….17

3.2 Research Design…………………………………………..18

3.3 Research Instrument………………………………………18

3.3 Population Sampling of Respondents……………………19

3.4 Statistical Treatment of Data………………………….20

On the other hand consumer preference is the result of comparing

the expectations and the experience. Knowing the preference of

costumers in buying online determining the success of the market concept

purchase if the service provider reached or exceeded their expectations. It

is significant to identify the variables that brings impact on consumer

satisfaction, since they present the business benchmark and serve as a

guide to future improvement. (Vasić et.al 2020) Due to better purchase

products and services at the lower price in comparison to traditional

stores. Discounts while purchasing influence consumers to believe in

prices, and ultimately, they affect their satisfaction. A number of studies

have determined that the pricing is significantly related to customer

satisfaction. Pricing directly affects the perception on the transaction’s

delivered value and usability, and, consequently, customer satisfaction.

Negative perception on pricing makes customers feel dissatisfied and

presents a key activity in every process, and especially in online shopping.

The product delivery service is a prerequisite for customer’s satisfaction. It

packed, and whose amount, quality and specification are in accordance

dissatisfied with delayed and unsecured deliveries. It is therefore essential

for the delivery to be realized in accordance with the consumers’

requirements. Moreover, (Suthamathi et. al 2020) the quality of product at

frequency of online shopping. Quality also carries good distressing nature

over any kind of shopping. As customer or buyer want to have a good

quality of product as they spent their huge sum of currency. In general,

qualities is a primary need over any variety of purchasing as it somewhat

safe or give a good sense of buying or type of assurance about the

This study focused on three determinants to identify the costumer’s

perceived by selected 120 grade 12 students of Rosario Institute S.Y.

1.2 Statement of the Problem

Specifically, the problems of this study are:

1. How do the selected grade 12 students of Rosario Institute evaluate the

2. How do the selected grade 12 students of Rosario Institute evaluate

3. How do the selected grade 12 students of Rosario Institute evaluate

The researchers undertake the Price, Quality and Shipping has

3. The researchers assume that on-time deliveries is the top priority in

1.4 Conceptual Framework

On price, quality and

brings impact on preference of selected grade 12 students of Rosario

Institute when buying online.

1.5 Scope and Delimitations

This study assumes to do an assessment to conclude the effect of

The survey will be conduct by the Grade 12 - Accountancy and

1.6 Significance of the Study

1.7 Definition of Terms

Consumer – the people who buy through online.