Name: Abulencia, Jessa Mae P.

Year and Section: BSBA Marketing Management 3A

1. Discuss if you’re a marketing research supplier, designing and conducting studies

for a variety of companies. What is the most important thing you may do to ensure
your clients will get their money’s worth from your services? Refer to the literature
in your answer and use concrete examples to support your answer.
As a marketing research supplier, the most important thing I can do to ensure my
clients get their hard - earned cash is to communicate with them, since some people may
be surprised to learn that communication comprises more than just talking. I also need to
improve my listening skills. I must communicate effectively if I want to swiftly acquire
the trust of my clients. This includes not only explaining what I want to offer them, but
also taking the time to listen to them, understand their questions and concerns, and
respond appropriately. I should react in detail only after I am certain that I have fully
comprehended what they are asking. Make sure I'm as explicit as possible about my
workflow, price, and any potential misunderstandings or concerns. The major portion of
issues in client relationships are caused by a lack of clear communication between the
two parties, which results in contradictory expectations regarding the project's outcomes.
According to Bennett (2021), it is essential that you enhance your customer
communication skills in order to communicate effectively with them. Some of these
qualities include the ability to speak clearly, effectively, efficiently, and politely. You
should also utilize empathic listening in your customer service setting. Good
communication skills are essential because they demonstrate to clients that you are
paying attention to what they are saying rather than just what they are expressing.
Social media, which has opened up a whole new realm of client contact, is one of
the best examples of communication. On the one hand, you can use your social media
accounts to advertise your business and its products. However, you can use your accounts
to speak with one another one-on-one. Customers can interact with your employees
directly on Facebook. You can utilize dedicated service hashtags on Twitter so that
customers can tweet their problem and you can answer right away.
2. Explain companies often face rapidly changing environments. Can market research
information go stale? What issues does a manager face in using these research
results? Refer to the literature in your answer and use concrete examples to support
your answer.
Change is not always embraced in the business world, but it is unavoidable.
Changes in the corporate environment occur on a regular basis. New competitors enter
the market as others exit. Changes are adopted in a corporate environment for a variety of
reasons, including improved business performance, better ways for workers to work, and
a stronger position for the organization in a competitive industry. To be successful, an
organization must experience and accept change. Marketing research information can’t
go stale because of so many reasons. It is an integral step in reaching out to your target
audience, gaining a competitive edge, as well as exceeding sales goals. It provides critical
information about your market and your business landscape. It can tell you how your
company can survive even there’s a lot of unavoidable changes in the business economy.
For many businesses, it has been a key component in developing a strategy by providing
facts-based foundation for estimating future sales and profitability. The competitive
environment you face is increasingly challenging. It’s safe to assume that your
competitors are conducting research to gain their own advantage. That may be the best
reason of all to make market research a key part of your business growth strategy. In fact,
strategies such as market segmentation and product differentiation are impossible to
develop without market research (Nevo, 2001). Market research allows a company to
discover who their target market is and what these consumers think about a product or
service before it becomes available to the public (Van den & Joshi, 2007). For example, a
business can’t go properly with the trend if they don’t use marketing research to gather
all of the information in order for them to establish a strong presence with the latest trend
through the use of the marketing research information.
As a marketing manager, it can be difficult to keep up to date on marketing
linguistics so that report data can be accurately interpreted. Marketing managers
understand that marketing can often be a gamble. Yet, without a comprehensive reporting
methodology, those results can go unseen and not communicated. Without a
comprehensive, sure-fire method to gather, organize, and interpret campaign data, the
marketing manager is unable to effectively disseminate results reports that will help their
team improve their marketing strategy for the next time around. When the marketing
team doesn’t have the necessary data and results analysis that they need to communicate
their success or problem-solving strategies to their superiors, the situation can get
unnecessarily tense. In many cases, marketing managers may feel stuck, unable to move
forward, and unsure of how to present their plans to their executive management. This
gap in communication regarding the effectiveness of a marketing strategy can be very
stressful, which is why solving problem number three is critical.