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  • Distribution, Logistics & Supply Chain: Welingkar MMS 2020-2022 Batch

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    This document discusses the role of distribution in supply chain management. It defines key supply chain terms like stakeholders, trading partners, and the different types of supply chains. It also outlines how to measure supply chain performance metrics like fill rate and inventory levels. Finally, it introduces the distribution function and strategy, explaining how distribution is crucial for availability and has evolved over time. The relationships between sales, marketing, and supply chain management are also examined.

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    Lecture 01

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    This document discusses the role of distribution in supply chain management. It defines key supply chain terms like stakeholders, trading partners, and the different types of supply chains. It also outlines how to measure supply chain performance metrics like fill rate and inventory levels. Finally, it introduces the distribution function and strategy, explaining how distribution is crucial for availability and has evolved over time. The relationships between sales, marketing, and supply chain management are also examined.

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    © All Rights Reserved
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    4 views11 pages

    Distribution, Logistics & Supply Chain: Welingkar MMS 2020-2022 Batch

    Uploaded by

    iamshub4912
    This document discusses the role of distribution in supply chain management. It defines key supply chain terms like stakeholders, trading partners, and the different types of supply chains. It also outlines how to measure supply chain performance metrics like fill rate and inventory levels. Finally, it introduces the distribution function and strategy, explaining how distribution is crucial for availability and has evolved over time. The relationships between sales, marketing, and supply chain management are also examined.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 11

    Distribution, Logistics &

    Supply Chain
    Welingkar MMS
    2020-2022 Batch
    Session 1: The Role of Distribution Function in Market Mix

    • 29/8/2021
    Basics
    • What is a supply chain?
    • Network of all Stake Holders, Trading Partners
    • What is Supply Chain Management
    • Management of Flow of goods, information, finance
    • Relationship Management between / among Trading Partners

    • What are the different functions Org has which directly link to SCM?
    • Sales
    • Marketing
    • Finance
    • Operations & Maintenance
    • Supply Chain
    • Procurement
    • HR
    • Admin
    • Others
    Draw a supply chain for Marico
    Building Blocks – Stakeholders & Trading
    Partners
    • Stakeholders
    • Internal
    • Different Departments
    • C & F = Carrying and Forwarding Agents
    • DC= Distribution Centers
    • Warehouses
    • External ~ Trading Partners
    • Suppliers
    • Distributors
    • Wholesalers
    • Retailers
    Basic Concepts
    • Horizontal Supply Chain
    • Vertical Supply Chain
    • Upstream Supply Chain
    • Downstream Supply Chain
    Performance Measurement of SCM
    • Fulfillment Process = Supply / Demand
    • Fill Rate
    • OTIF = On Time In Full
    • Lost Sales = Against Order, Against Cancelled Order
    • Inventory
    • Stock on Hand (# of Sales Days of Inventory)
    • Opportunity Losses
    Session 2: Introduction to Distribution Function

    • Distribution Strategy
    • Related to FG
    • Inventory Considerations
    • Warehouse Considerations
    • Service Level Considerations
    • Customer Fulfillment Considerations
    • Transportation Considerations
    • Lead Time Considerations

    • Why Distribution is Crucial?


    • Availability
    Evolution of Distribution Function
    Relationships between Sales/Mkt/SCM

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