Please give a Brief introduction about yourself: Name, Age, Native Place, no of

members in family, Annual Income of the family (Range)

1. Number of 4 wheelers owned by your family.

2. Which Maruti Suzuki model do you own?
3. From how long you are using this vehicle?
4. In future, for how long you will be using this vehicle ?
5. What is your perception about Maruti Suzuki Cars?
6. What are the features or factors that attracted you for buying Maruti Suzuki car
you own?
7. What do you feel about Maruti Suzuki in terms of Quality and Technology?
8. What do you feel about Maruti Suzuki in terms of Safety?
9. What do you feel about Maruti Suzuki in terms of Performance?
10. What do you feel about Maruti Suzuki in terms of Design?
11. What do you feel about Maruti Suzuki in terms of Resale Value?
12. What do you feel about Maruti Suzuki in terms of Mileage?
13. What do you feel about Maruti Suzuki in terms of Maintenance?
14. What kind of sources of information did you collected before buying the Maruti
Suzuki car?
15. How long did you collect pre-purchase information?
16. Do you have faith in Indian Car Manufactures or do you prefer Multinationals?
17. Does the company’ s past financial performance affect your buying decision?
18. Do you think Promotional strategies of Maruti Suzuki is effective?
19. Does Brand Image impact the car buying decision?
20. What attracted you to prefer Maruti brand among other brands?
21. Who influenced you while buying the Maruti Suzuki Car?
22. What was the main reason behind purchasing the Car?
23. What other brands did you consider while purchasing Maruti Suzuki Car?
24. Which brands according to you are giving the most competition to Maruti Suzuki in
India ?
25. Do you Think the cars of Maruti Suzuki are capable to attract today’s generations?
26. According to you , while purchasing car , what factors one should consider?
27. According to you , in each segments of Maruti Suzuki ( Economy , Value for
Money , Premium) which are the best models and why ?
28. Do you feel the introduction of more models in each segment will improve sales of
Maruti Suzuki?
29. Why people are shifting from Maruti to other brands?
30. Do you think that Maruti is lagging in any of the features and if yes, would you like
to give any suggestions regarding those features?
31. State the problems faced by you in your present car, if there are any?
32. What is the overall satisfaction that you get from your Maruti Suzuki car?
33. Are you satisfied with the price ranges offered by Maruti Suzuki Car?
34. In your opinion how does the after-sales service impact the buying decision?
35. How good are the after sales services compared to your expectation before buying
it?
36. In future would you buy the car of the same brand or would you like to switch to
another brand? why?
37. If Maruti starts the selling if electric vehicle, will you prefer to buy it
38. Based on your overall experience would you like to refer this brand to another
person