SYNOPSIS

OF PROJECT

“AN ANALYSIS FOR BRAND AWARENESS LEVEL OF CLUB

LAPTOP”

Submitted to
ALL INDIA MANAGEMENT ASSOCIATION

By
SUBHRANGSU CHATTERJEE

Registration Number: 42082O908

Session 2008-20010

Regional College of Management

BHUBANESWAR

Under the guidance of MUKESH K. MISHRA

To,
The Manager – Evaluation,
AIMA - CME,
Lodhi Road,
New Delhi.

NAME- SUBHRANGSU CHATTERJEE

REGISTRATION NUMBER – 420820908

NAME OF THE PROGRAMME – 42,POST GRADUATE

DIPLOLOMA IN
MANAGEMENT[2008-10]

ADDRESS – Daspara, Kamarpara, Chinsurah, Hooghly-712101

Post- chinsurah; State- West Bengal
Phone no.: (0)9776206521/(0)9903692110
Email-id: subhrangsu.chatterjee@gmail.com

TITLE OF THE PROJECT –

An analysis for Brand Awareness level of Club Laptop

NAME OF PROJECT GUIDE – Mukesh Kumar Mishra

Designation – Senior Lecturer [marketing]

Address – RCM, Bhubaneswar

 CONTENT OF SYNOPSIS

1. CV of guide

2. Working title

3. Purpose

4. AIM

5. Objective

6. Key questions

7. Hypothesis

8. Research methodology

9. Proposed content

10. Work plan

11. Questionnaire
 WORKING TITLE

An analysis for Brand Awareness level of

Club Laptop
 PURPOSE

The purpose of this study from academic side is to get an exposure of

practical marketing. By this study I will come to know about the market
dynamics in laptop servicing industry. From corporate side of this study, I
am going to give the company idea about the impact of brand awareness to
the customer.

The concept of Laptop servicing Company is quite new in India. It has not
yet been recognized by most of the laptop users. They still prefer the
servicing centers of branded laptop manufacturers. But the problems of
these service centers is that they are not widely available moreover the
prices charged by them for the services is quite hefty for the laptop users.

In most of the cases it is seen, for servicing laptops, people go to different

retail shops from where they generally buy the laptops, but it must be taken
into consideration that they are not any unique laptop servicing company or
they doesn’t form any integral part of the laptop servicing industries.

‘Club Laptop’ was mainly introduced having a view to help those

customers, who, after warranty period didn’t get much attention from the
laptop companies.

Based on such a background, this study will be conducted to analyze the

BRAND AWARENESS level among the laptop users about ‘Club Laptop’
and to identify the specific problems related to brand awareness of ‘Club
Laptop’ and to make recommendations, if appropriate.
 AIM

To familiarize the characteristics of Laptop users on servicing their laptops

and analyze the brand awareness level about ‘Club Laptop’ highlighting the
role of marketing, human resources and operations for sustainable
competitive advantage for Re-feel Cartridge Engineering Pvt. Ltd’s project
Club Laptop.
 OBJECTIVE

The objectives of the study are as follows:

 To review the concept of Club Laptop

 To know the Brand Awareness level of Club Laptop.

 To find out the brand preference in laptop servicing category.

 Analyze the feasibility of the project Club Laptop

 KEY QUESTIONS

1. Do the customers know about the brand ‘Club Laptop’?

2. What is the customer perception towards the ‘Club Laptop’?

3. What is the awareness level of ‘Club Laptop’?

 HYPOTHESIS

H1: “CLUB LAPTOP” is well known in laptop servicing category.

H2: “CLUB LAPTOP” is most preferred among customers.

 RESEARCH METHODOLOGY

STAGE I: Types of research

The nature of the research will be Exploratory research and will be

carried out using the secondary data obtained from the organization’s
internal sources including a computer assisted search in order to develop an
understanding of the study.

STAGE II: Sampling technique

The survey will be conducted in different areas of Kolkata and survey will
be conducted on the basis of Stratified Random Sampling based on
occupation, sex, age and income.

Sampling Technique: stratified random sampling

Sampling Units: all type of customers

Sample Size: 500

STAGE III: Data collection method

The research will be conducted using the primary data collection method.
Questionnaire will be designed on the basis of certain predetermined factors
derived from exploratory research. Pretesting of the questionnaire would be
done in order to identify and eliminate potential problems.
 Finally the questionnaire will be administered to the target customers
who are carefully chosen in terms of age, income, sex and other determining
characteristics.

STAGE IV: Data analysis

The data will be collected over the period and collected data will be
compiled to give an overall idea about the problem of study. Relevant
statistical tools will be used to draw the conclusion of the study.
 PROPOSED CONTENTS

1. Title page.
2. Contents.
3. Introduction.
4. Acknowledgement.
5. Objective.
6. Main body of Dissertation
a) Chapter 1 – An overview of Laptop Servicing Industries
b) Chapter 2 – Company Profile
c) Chapter 3 - Concept of Club Laptop
d) Chapter 4 - Designing the Research Methodology
7. Analyzing and evaluating Consumer Responses
8. Feed back Details
a) Findings
b) Limitations
c) Suggestion
d) Conclusion
9. Bibliography
10.Annexure
 WORK PLAN
Project Duration: 2 months

Work Plan: Weekly Basis

Total Days required: 8 weeks (approx)

1 – 2 weeks: In the first two weeks I will go through the existing work
which has been done in this field &will have a fair idea on the above
mentioned topic so that I am acquainted with all the aspects which are
needed to cover in order to have a better insight on the topic. I will go
through the published literature in different magazines & journals, refer to
books & browse internet to collect secondary data.

3 – 5 weeks: In this period I intend to move around the market & collect
data from the customers by making them fill- up the questionnaire made for
them with the help of my project guide.

This study would take around three weeks time as my customer sample size
is around 500.

6 – 8 weeks: In this period I will analyze all the data collected, interpret
them & reach a conclusion. Also with the help of my Project guide, I will
start preparing the final report.
 QUESTIONNAIRE

Dear Sir

I am conducting a survey on laptop servicing preferance. Kindly spare some

of your valuable time to go through the questionnaire & give your views on
this topic.

SUBHRANGSUCHATTERJEE

1. NAME :

2. GENDER : MALE FEMALE

3. AGE (in years) : below 20 20-30 30-40 40-50 50-60

Above 60

5. EDUCATION: upto HSC Graduate Post-Graduate

Professional Others(please specify)

6. OCCUPATION : Salaried Self-employed Profesional Student

Retired

7. COMPANY NAME :

8. ANNUAL INCOME( in lakhs) : less than 1 1 – 1.5 1.5 – 2.5

2.5 – 3 3 & above

9. ADDRESS(Permanent) :

10. CITY : PINCODE :

11. MOBILE No. :

12. PHONE No. :

 13. E-MAIL ID :

14. DO YOU HAVE A LAPTOP : YES NO

{I}IF YES
a) Laptop make :

b) Model No. :

c) Serial No. :

d) Purchase date :

e) Under warranty : YES NO

f) Are you interested to extent warranty : YES NO

{II} IF NO
a) do you have a new laptop requirement?
YES NO

Time Frame :- Immediate Within three months After three months

b) Types of laptop required :

15.Do you know about club laptop? YES NO

{I} IF YES
a) What do you know about Club Laptop?
A company which sells laptop
A company which sells accessories
A company which provide service
Others (please specify)

16. Do you visit any Club Laptop showroom? YES NO

17. Do you rely on any other company regarding servicing other than your branded
company?
YES NO

18. According to you does branded companys helps in the same manner regarding
the service after warranty period comparing to before warranty period?
YES NO
 19. According to you is their sufficient service centre of branded company?
YES NO

20. Do they apply excess cost for laptop servicing after warranty period?
YES NO

21. In Club Laptop you are interested in :

New Laptop Repairing

Buying accessories Others

REMARKS :

SIGNATURE:
DATE :

THANKING YOU