North South University

Assignment- Final
Summer 2021

Submitted to :

Dr. Khandker Md Nahin Mamun [KMN1]

Course: MKT470
Section: 4
Department: Marketing and International Business

Submitted by :

Sadman Ragib Noor

ID: 1813099630
Answer to Question no 1
The researcher will use Paired Samples T-Test because the sample size remains the same and the
shopping expenses are measured. As provided, the sample size of the customers is 100. On a
particular day, they have shopped from a grocery store and spent some money. On another
specific day, they shopped with the same 100 people in the store playing popular songs—the
Table of data given below.

Customer ID The spending amount with The spending amount with

the store not playing popular the store playing popular
songs songs

1 470 765

2 545 499

3 675 899

4 453 654

…………..100 ………….401 ………..789

The researcher will input the data in SPSS in 3 columns of Data View after writing the name of
each variable in Variable View and put Scales in measure. Then the researcher will run Analyze
> Compare Means > Paired Sample T-Test. The variables will be the spending amount with the
store not playing popular songs and the store playing popular songs. He will see the mean score
and significance value with a 95% confidence interval.
If the P-Value > 0.05, there is a difference in their shopping expenses due to the music change.
If the P-Value > 0.05, there is no difference in their shopping expenses due to the music change.
Answer to Question no 2
Paired Samples T-Test will be used by the researcher as the sample size is 100 for each situation,
and the satisfaction with food will be measured out of 10. Before 30 days, customers went to a
Chinese restaurant and had food. After 30 days, they again went to the same Chinese restaurant
and had food —the Table of data is given below.

Customer ID Satisfaction before 30 days Satisfaction after 30 days

1 9 7

2 8 7

3 10 6

4 8 8

…………..100 ………….9 ………..6

The researcher will input the data in SPSS in 3 columns of Data View after writing the name of
each variable in Variable View and put Scales in measure. Then the researcher will run Analyze
> Compare Means > Paired Sample T-Test. The variables will be Satisfaction before 30 days and
Satisfaction after 30 days. He will see the mean score and significance value with a 95%
confidence interval.
If the P-Value > 0.05, there is a difference in the satisfaction before 30 days.
If the P-Value > 0.05, there is no difference in the satisfaction before 30 days.
Answer to Question no 3
Having two different samples, the researcher will go with an Independent Samples T-test. For
that 2000 data will be collected individually both for Dhaka and Cox’s Bazar—the Table of data
given below.

District Name Candidate ID Level of Satisfaction District ID

Dhaka 1 6 1

Dhaka 2 6 1

Dhaka 3 5 1

Dhaka …………...2000 ………….6 1

Cox's Bazar 1 9 2

Cox's Bazar 2 10 2

Cox's Bazar 3 8 2

Cox's Bazar …………...2000 …………..9 2

In the variable view of SPSS, the researcher will write "Level of Satisfaction" with scale as the
measure and "District ID" with nominal as the measure.
Here,
The two variables will be “ There is a difference in the level of satisfaction" and “ There is no
difference in the level of satisfaction.” Then the quality controller will follow the steps by
running Analyze > Compare Means > Independent-Samples T-Test > Grouping Variables =
District ID > OK.
If P-Value > 0.05, The researcher will consider there is a difference in the level of satisfaction.
If P-Value < 0.05, The researcher will consider there is no difference in the level of satisfaction.
Answer to Question no 4
The quality controller will measure the weights of Sun Potato Chips in Dhaka and Rajshahi. For
that, the quality controller needs to conduct an Independent Sample T-test to find the average of
Dhaka and Rajshahi and determine if these two are different. Suppose the quality controller will
collect 20 packets of chips as data from Dhaka and 20 from Rajshahi. The Table of data is given
below.

District Name Packet Number Packet Weight District ID

Dhaka 1 26.2 1

Dhaka 2 25.9 1

Dhaka 3 27.3 1

Dhaka …………...20 ………….26.4 1

Rajshahi 1 24.5 2

Rajshahi 2 25.3 2

Rajshahi 3 24.7 2

Rajshahi …………...20 …………..23.8 2

In the variable view of SPSS, the quality controller will write "Packet Weight" with scale as the
measure and "District ID" with nominal as the measure. The two variables will be “ There is a
difference in the packet weight" and “ There is no difference in the packet weight.” Then the
quality controller will follow the steps by running Analyze > Compare Means >
Independent-Samples T-Test > Grouping Variables = District ID > OK.
If P-Value > 0.05, The quality controller will consider there is a difference in the packet weight.
If P-Value < 0.05, The quality controller will consider there is no difference in the packet
weight.
Answer to Question no 5
To confirm that the manufacturer will use One Sample T-test to solve the problem. The
manufacturer will collect suppose 20 Bajaj motorcycle users as a sample. The table of sample
data is given below.

Motorcycle Users No. KM Per Litre

1 50

2 49

3 58

4 60

5…………… 53………………
…………….20 …………………...59

Using SPSS, the manufacturer will do a hypothesis test. The Null Hypothesis would be: "Bajaj
motorcycle runs 55 km per liter," and for Alternative Hypothesis would be: "Bajaj motorcycle
doesn't run 55 km per liter."
Now,
Then the manufacturer will run Analyze > Compare Means > One Sample T-test> Test Value =
55 > ok
Finally,
If The P-value is greater than 0.05, the manufacturer will consider that the Bajaj motorcycle runs
55 km per liter.
If the P-value is less than 0.05, the Bajaj motorcycle doesn't run 55 km per liter.
Answer to Question no 6
To do this Hypothesis Test, we will use One-Way ANOVA because we need to compare a
random sample of graduate people from NSU, DU, and BUET. For that, we need to collect a
random sample of suppose 20 graduates from each institute—the data table is given below.

University Name Communication Skill University ID

NSU 7 1

8 1

8 1

………..9 1

DU 6 2

5 2

7 2

………..6 2

BUET 8 3

7 3

8 3

………..7 3

In the variable view of SPSS, the researcher will write "Communication Skill" with scale as the
measure and "University ID" with nominal as the measure.
Here, We will set the Null hypotheses “ Communication skills of graduates of NSU, DU, and
BUET are different" and the Alternative hypothesis “ Communication skills of graduates of
NSU, DU, and BUET are different.”
Then we will run Analyze > Compare Means> One-Way ANOVA > Factor=University ID > OK.
If P-Value > 0.05, The researcher will consider there is a difference in the level of satisfaction.
If P-Value < 0.05, The researcher will consider there is no difference in the level of satisfaction.
Answer to Question no 7
We will use Frequencies Distribution to know the range for 95% of orders on an online store
within a month. For this process, we will collect 500 order data—the Table of data given below.

Orders

2845

2023

1689

2100

………..1950

The researcher will input the data in SPSS, and the orders will be measured in scale. Then will
run Analyze > Descriptive Statistics > Frequencies > Statistics (Standard Deviation) > Charts
(Histograms) > OK
To know the range for 95% of the orders, we can use Mean and Standard Deviation information.
+- 1 Standard Deviation from the mean shall cover 68% of the cases. +- 2 Standard Deviation
shall cover 95% of cases.
Answer to Question no 8
The brand manager will use Paired Samples T-Test by determining the sample size of 50 for each
situation. The credibility between celebrity A and celebrity B will be measured out of 10. The
table of data is given below.

Student ID Celebrity A’s credibility Celebrity B’s credibility

1 9 7

2 8 6

3 7 7

4 9 5

…………..50 ………….8 ………..6

The brand manager will input the data in SPSS in 3 columns of Data View after writing the name
of each variable in Variable View and put Scales in measure. Then the brand manager will run
Analyze > Compare Means > Paired Sample T-Test. The variables will be celebrity A’s
credibility and celebrity B’s credibility. The brand manager will see the mean score and
significance value with a 95% confidence interval.
If the P-Value > 0.05, there is a difference between celebrity A’s credibility and celebrity B’s
credibility.
If the P-Value > 0.05, there is no difference between celebrity A’s credibility and celebrity B’s
credibility.