Professional Documents
Culture Documents
BSHM-2D2
ACTIVITY 6
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses
lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda,
Maryland. The company was founded by J. Willard Marriott and his wife Alice Marriott; the executive
chairman of the company is now their son, Bill Marriott and the Marriott family retains majority
ownership of the company. Marriott is the largest hotel chain in the world by the number of available
rooms. It has 30 brands with 7,642 properties containing 1,423,044 rooms in 131 countries and
territories. Of these 7,642 properties, 2,149 are operated by Marriott, and 5,493 are operated by others
pursuant to franchise agreements. The company also operates 20 hotel reservation centers.
Marriott Corporation was founded by John Willard Marriott in 1927 when he and his wife, Alice
Marriott, opened a root beer stand in Washington, D.C.[6] As Mormon missionaries in the humid
summers in Washington, D.C., the Marriotts were convinced that what residents of the city needed was
a place to get a cool drink.[7] The Marriotts later expanded their enterprise into a chain of Hot Shoppes
restaurants.[8] In 1953, Hot Shoppes, Inc. became a public company via an initial public offering.[9]
The company opened its first hotel, the Twin Bridges Motor Hotel, in Arlington, Virginia, on January 16,
1957.It cost $9 per night, plus an extra $1 for every person that was in the car. Its second hotel, the Key
Bridge Marriott in Rosslyn, Arlington, Virginia, was opened in 1959 and is Marriott International's longest
continuously operating hotel.
cc. https://en.wikipedia.org/wiki/Marriott_International
Marriott Bonvoy™ is the world’s largest travel loyalty program with over 150 million members. Our
innovative loyalty programming drives awareness and high engagement with half of total sold room
nights from members. These guests stay more often and book through lower cost channels.
On March 18th, Marriott said in its press release: In the current environment, a major priority is
preserving liquidity. Marriott has a $4.5 billion revolving credit facility that expires in June 2024 to
provide liquidity when needed. As of March 17, the company has drawn down $2.5 billion primarily to
support commercial paper maturities. The company’s levers to preserve cash include reducing or
eliminating share repurchases, suspending the cash dividend, reducing payroll
The advantages of hotel e booking systems
4. Avoid booking systems that don’t bring you new quality customers.
7. Schedule maintenance.
9. Flexibility.
2. Impersonal touch.
3. Production problem.
5. Complexity.