Sales Transactions: July 14 Cust ID Region Payment Transaction Code Source Amount Product

Sales Transactions: July 14
Cust ID Region Payment Transaction Code Source Amount Product

10001 East Paypal 93816545 Web $20.19 DVD
10002 West Credit 74083490 Web $17.85 DVD
10003 North Credit 64942368 Web $23.98 DVD
10004 West Paypal 70560957 Email $23.51 Book
10005 South Credit 35208817 Web $15.33 Book
10006 West Paypal 20978903 Email $17.30 DVD
10007 East Credit 80103311 Web $177.72 Book
10008 West Credit 14132683 Web $21.76 Book
10009 West Paypal 40128225 Web $15.92 DVD
10010 South Paypal 49073721 Web $23.39 DVD
10011 South Paypal 57398827 Email $24.45 Book
10013 North Paypal 54242587 Web $19.54 DVD
10017 West Credit 26623353 Email $19.51 Book
10018 West Paypal 78594431 Web $20.16 Book
10021 North Paypal 59660276 Email $17.16 Book
10023 South Credit 93283893 Email $18.12 Book
10026 West Credit 80685117 Email $22.79 DVD
10031 North Paypal 55365094 Email $17.95 DVD
10033 South Paypal 84470584 Web $18.55 Book
10036 East Credit 92093991 Web $16.30 DVD
10037 South Paypal 11165609 Web $217 Book
10051 East Paypal 42519148 Web $209.51 Book
10053 North Credit 47961093 Email $16.17 DVD
10056 North Paypal 23846199 Web $19.29 Book
10063 South Credit 72954240 Email $20.13 DVD
10066 East Credit 68753569 Email $19.40 Book
10067 East Paypal 77232784 Email $23.49 Book
10069 South Credit 49007475 Web $21.94 DVD
10075 East Credit 83670405 Email $16.10 DVD
10107 North Credit 59891368 Web $18.93 Book
10108 North Credit 47234209 Email $16.83 Book
10113 North Credit 47687764 Web $18 DVD
10131 South Paypal 30372359 Email $19.30 DVD
10254 East Credit 67182932 Email $24 Book
10257 East Credit 70759248 Web $21 DVD
10347 East Paypal 94873280 Email $22.51 DVD
Time Of Day
22:19
13:27
14:27
15:38
15:21
13:11
21:59
4:04
19:35
13:26
14:17
1:01
10:04
9:09
5:05
20:29
15:03
18:54
20:00
12:37
5:05
20:42
10:12
16:27
20:22
19:58
19:44
19:28
15:48
18:14
15:15
12:59
17:38
2:02
14:05
4:04
0:00
10:28
5:05
7:07
19:20
16:23
7:07
13:46
9:09
6:06
18:50
3:03
6:06
18:53
9:09
17:28
13:18
8:08
8:08
0:00
19:59
17:35
15:52
10:15
19:53
15:16
13:55
13:34
19:21
15:02
4:04
11:39
20:19
1:01
10:31
10:01
0:00
3:03
10:13
0:00
1:01
11:24
10:23
11:29
4:04
19:02
9:09
12:24
13:33
19:26
22:20
10:20
3:03
5:05
0:00
16:08
18:31
4:04
0:00
13:09
14:44
1:01
18:01
18:29
11:23
2:02
22:40
16:00
10:06
19:02
9:09
16:20
18:52
19:40
10:53
20:11
8:08
10:17
14:34
11:07
10:39
20:46
20:42
12:42
22:31
19:14
12:16
17:50
15:23
5:05
19:30
12:49
14:49
16:24
17:00
16:57
16:50
15:02
8:08
11:14
4:04
18:38
9:09
16:44
16:22
17:54
18:17
9:09
12:29
7:07
11:19
9:09
20:41
15:23
21:46
7:07
2:02
21:07
20:00
16:02
6:06
17:44
17:17
10:23
9:09
22:11
10:53
8:08
8:08
16:18
16:51
9:09
21:57
16:40
20:38
12:20
7:07
17:52
15:52
10:53
20:45
9:09
20:13
20:32
13:25
21:48
0:00
9:09
20:46
8:08
12:30
12:15
5:05
9:09
2:02
17:34
13:37
20:28
20:35
19:47
11:27
19:18
3:03
17:27
7:07
15:09
0:00
7:07
7:07
21:13
6:06
11:18
16:21
12:26
2:02
20:23
9:09
0:00
12:45
8:08
5:05
16:16
8:08
16:41
19:27
20:04
17:53
19:08
2:02
17:30
13:41
5:05
2:02
10:08
10:33
14:28
3:03
11:52
8:08
0:00
20:10
14:23
4:04
2:02
10:59
20:26
12:19
16:15
6:06
20:34
3:03
12:41
3:03
12:55
2:02
14:04
17:19
11:52
12:36
0:00
17:14
16:36
21:59
8:08
3:03
11:43
10:15
15:38
20:39
17:19
17:44
1:01
1:01
9:09
5:05
10:39
5:05
16:09
20:18
20:47
13:59
17:31
19:11
0:00
6:06
8:08
21:41
16:22
15:10
18:00
1:01
18:53
5:05
9:09
16:22
11:17
19:17
17:16
7:07
1:01
6:06
13:08
16:53
12:45
3:03
19:35
22:02
22:55
0:00
10:13
20:25
1:01
1:01
20:19
4:04
20:54
11:48
21:19
9:09
9:09
16:23
0:00
17:37
4:04
19:21
18:45
13:34
16:47
8:08
4:04
11:45
6:06
2:02
0:00
9:09
22:04
0:00
12:19
6:06
21:37
16:23
7:07
3:03
4:04
14:40
0:00
8:08
6:06
20:52
18:10
5:05
2:02
13:45
0:00
11:28
1:01
17:06
10:36
7:07
3:03
3:03
11:13
11:33
5:05
17:22
5:05
14:29
19:36
5:05
2:02
13:17
4:04
13:52
16:04
16:14
18:39
6:06
14:38
4:04
12:35
14:00
20:29
18:38
9:09
0:00
10:43
18:33
8:08
13:40
21:27
11:41
14:32
6:06
9:09
0:00
18:09
8:08
22:41
20:26
0:00
17:46
16:11
16:14
7:07
17:07
19:16
7:07
8:08
22:37
9:09
15:07
15:03
20:02
17:57
19:37
0:00
8:08
0:00
20:15
18:39
11:25
1:01
15:45
8:08
13:50
17:00
19:19
11:53
2:02
14:10
14:14
14:47
14:38
20:13
3:03
8:08
13:23
7:07
21:20
5:05
5:05
15:54
1:01
10:25
3:03
14:37
11:57
16:33
16:11
15:09
0:00
6:06
16:46
17:52
12:33
16:55
21:56
7:07
20:26
15:02
11:02
21:51
7:07
17:16
13:04
22:07
1:01
16:22
8:08
0:00
19:20
10:27
6:06
19:25
3:03
18:02
1 Customer ID - is a nominal level of measuremnet since it just gives an identity to a variable
Region - is also a nominal level of measurement since it does not represent a category
Payment - in this case is Dichotomous variables (those with only two values)
Transaction Code is a nominal level of measuremnt
Source - in this case is Dichotomous variables (those with only two values)
Amount Money is measured on a ratio scale because, in addition to having the properties of an interval
Product - in this case is Dichotomous variables (those with only two values)
Time Of Day - time is considered interval variable
y to a variable
esent a category
ng the properties of an interval scale, it has a true zero point:

2 Sum of Amount Product
Region Book DVD Total Result
East $3,364.34 $806.10 $4,170.44 16000
North $2,009.27 $839.97 $2,849.24
South $3,683.26 $738.85 $4,422.11 14000
West $5,615.40 ### $7,412.63
Total Result $14,672.27 ### $18,854.42 12000
10000
8000
6000
4000
2000
0
East North S
000
000
000
000
000 Product Book

DVD
000
000
000
0
East North South West Total Result
3
Amount
$20 Amount
$18
$24 Mean 39.94581
$24 Standard Error 2.638371
$15 Median 20.605 Interpretation
$17 Mode 15.33
$178 Standard Deviation 57.32009 The average transaction
$22 Sample Variance 3285.593 The amount figures has
$16 Kurtosis 5.18228 Most of the times the tra
$23 Skewness 2.612636 The standard deviation
$24 Range 232.06 The trasaction value sa
$20 Minimum 15.08 The data of amount is r
$20 Maximum 247.14 The maxium and minum
$152 Sum 18854.42 The total amount of tras
$21 Count 472 95% of the times $5 wil
$23 Confidence Level(95.0%) 5.184435
$20
$20
$18
$18
$17
$206
$18
$20
$23
$23
$17
$20
$18
$207
$18
$18
$19
$19
$16
$16
$217
$16
$19
$151
$21
$17
$24
$16
$21
$21
$20
$21
$23
$15
$210
$16
$16
$18
$16
$19
$16
$18
$18
$18
$24
$24
$20
$21
$17
$19
$23
$16
$22
$230
$16
$22
$22
$16
$16
$16
$18
$19
$22
$21
$16
$158
$22
$22
$22
$20
$24
$216
$22
$18
$17
$24
$174
$20
$19
$23
$19
$15
$21
$21
$16
$21
$22
$18
$19
$24
$19
$17
$22
$24
$17
$209
$18
$23
$20
$22
$15
$21
$18
$174
$20
$18
$23
$22
$19
$17
$19
$20
$22
$236
$19
$24
$20
$21
$22
$24
$25
$156
$16
$16
$15
$21
$19
$21
$22
$21
$15
$16
$25
$25
$17
$20
$17
$16
$19
$23
$15
$22
$21
$22
$235
$25
$16
$24
$16
$24
$23
$16
$191
$21
$25
$21
$22
$17
$177
$22
$25
$19
$21
$18
$24
$19
$19
$242
$20
$20
$15
$15
$24
$19
$18
$17
$16
$25
$18
$24
$23
$21
$22
$25
$21
$16
$17
$18
$17
$20
$17
$16
$22
$16
$19
$192
$243
$20
$25
$21
$22
$22
$21
$226
$21
$22
$16
$19
$19
$16
$21
$15
$24
$15
$216
$22
$24
$20
$22
$20
$20
$161
$20
$24
$23
$244
$210
$162
$22
$24
$24
$22
$22
$18
$24
$20
$209
$24
$18
$25
$21
$191
$25
$17
$17
$23
$15
$23
$242
$242
$23
$17
$16
$15
$17
$22
$158
$18
$19
$17
$24
$22
$15
$25
$20
$20
$17
$16
$21
$16
$24
$222
$189
$15
$25
$21
$22
$15
$23
$23
$23
$25
$25
$19
$16
$20
$16
$19
$231
$245
$21
$22
$22
$18
$23
$18
$23
$20
$163
$17
$23
$23
$23
$17
$188
$23
$25
$247
$21
$20
$19
$17
$22
$20
$25
$19
$25
$17
$20
$17
$23
$19
$20
$25
$25
$16
$18
$16
$19
$17
$23
$23
$16
$18
$22
$18
$17
$16
$22
$21
$18
$20
$177
$16
$22
$18
$204
$16
$18
$21
$151
$17
$24
$22
$20
$18
$19
$20
$16
$16
$199
$20
$18
$24
$21
$197
$20
$17
$20
$17
$23
$22
$24
$18
$23
$25
$15
$19
$16
$18
$21
$22
$17
$18
$25
$24
$20
$17
$20
$23
$154
$15
$16
$19
$22
$24
$21
$25
$20
$24
$20
$18
$17
$25
$16
$23
$17
$23
$17
$22
$21
$161
$21
$170
$17
$24
$19
$24
$19
$24
$22
$18
$17
$18
$24
$18
$23
$19
$18
$19
$19
$152
$21
$21
$219
$163
$25
$17
$231
$23
$24
$21
$21
$247
$19
$19
$20
$168
$17
$24
$17
$22
$18
$15
$16
$21
Interpretation
The average transaction amount is $39

The amount figures has low distribution of values
Most of the times the transaction value is $15
The standard deviation is 57 which mean the trasaction values are spread away from the mean trqssaction value of 39
The trasaction value sample distribution is not flat
The data of amount is rightly skewed because the value is greater than 0
The maxium and minumuim transaction value is $15 and $247 respectively
The total amount of trasanctional value sums upto $18854
95% of the times $5 will be included in the range of upper and lower value
Source Count of Amount
Email 129 500
Web 343
450
Total Result 472
400
350
300
250
200
Yes this indormation will be quite useful for marketing, since from this we can 150
conclude that sales conversion from web is happening more. 100
Threfore in future the eexpenditure and time on Goggle ads will be spent more to get
50
Optimium results
0
Email
Total
500
450
400
350
300 Count of Amount
250
200
150
100
50
0
Email Web Total Result
Payment Product Sum of Amount
Credit $299.00
Book ###
DVD ###
Total
Paypal $173.00
12
Book ###
DVD ###
10
Total Result ###
8
0
Credit Paypal
Total
Product
Paypal Total
Result

Sales Transactions: July 14 Cust ID Region Payment Transaction Code Source Amount Product

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Sales Transactions: July 14 Cust ID Region Payment Transaction Code Source Amount Product

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Sales Transactions: July 14

Cust ID Region Payment Transaction Code Source Amount Product

ng the properties of an interval scale, it has a true zero point:

000 Product Book

The average transaction amount is $39

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