BUSINESS 01

PLAN
 BUSINESS NAME

Up-N-Down Cupcakes
06

Food Business
Business Type (Flavored Cupcakes and Baked Goods)
 Brief Intro About the
Business
Up-N-Down Cupcakes will
specialize in cupcakes, cakes,
cinnamon rolls, and custom made
07 cupcakes and cakes. The business
aims to offer hygienically prepared,
high quality nutritious cupcakes
and associated treats at a
competitive price in order to meet
the demand of the target market
and potential market.
 In terms of customer foucs, Up-N-
Down Cupcakes will focus on the
residents of Oriental Mindoro. The
business will also set its sights on
supplying cupcakes and associated
treats for existing bakeshops/pastry
shops whether small or big, and to

07 businesses that offers catering

services. The name of the business is
derived from the idiom "Up and down"
which means sometimes good,
sometimes bad. The idea is that if
you're feeling good, eating a cupcake
will make you feel better and if you're
feeling bad, eating a cupcake will
make you feel good.