Brand

Prism
By: Neeraj Dani
Virat Kohli
Physique
His beard which is like
that since many years.
His beard has an
angular ending
towards the chin. With
this is tattoos on both
his arm ads lot of value
to his brand. Also his
short hair style works
really well.
Relation-
ship This is really an interesting
aspect for brand Kohli, the
most important thing here
is the aggression. Virat, is
known for his aggressive
nature. Not just his words
but his general approach.
Along with this really lite
and friendly suits this
aspect.
Reflection
Due to his aggressive
nature his reflection is
seen as a good leader,
always young at heart,
fearless and bold in his/her
actions. Someone who
always like to be in buzz
and someone who always
is engaged in something
or the other
Personality
Be it on field or of the field
he is always seen as
someone who is rebellious,
up front. Someone who is
free and natural. Other
than this his brand can be
seen as really dominating
yet accommodating.
Culture
The brand's culture is
being independent and
vocal about the issues. The
brand doesn't promote
calmness and demands
immediate action.
Self-Image
The image carried is along
the lines of being fearless
and dynamic in nature,
someone who doesn't
really care about who the
person is when the things
aren't going his/her way.
thank

you!