Professional Documents
Culture Documents
Sample Business Report for Students Interested in Learning APA Style 7th
Edition
University Canada
West
Table of Content
2
s
Executive Summary....................................................................................................................3
Introduction...............................................................................................................................4
Method......................................................................................................................................4
SWOT......................................................................................................................................5
Findings and Analysis.................................................................................................................5
Discussion..................................................................................................................................5
Recommendations......................................................................................................................6
References.................................................................................................................................7
Appendix/Appendices................................................................................................................8
Appendix A -..........................................................................................................................8
Appendix B-...........................................................................................................................8
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Executive Summary
The executive summary is an important and mandatory piece of a business report. This is the
first thing your client will read and it should summarize the key points of the report. Executive
summaries should be short and written in a clear and concise way using a professional tone.
4
Introduction
Important to note that this sample paper shows a common way to format your business
report. You may be asked to include additional information not mentioned here. The best way
to ensure you have included all the elements/sections you need for your assignment is to use
the grading rubric when writing your paper and consult your instructor. In this section, you
would often start with a topic paragraph that introduces the report. A standard introduction
summarizes the key elements of the report including: background information, problem or purpose of
Before getting started, you will notice some things about this paper. First, everything
is double-spaced. Second, margins are 1-inch wide on all sides, this is the default setting in
Word and Google Docs. Third, there are several headings used throughout to separate
different parts of the paper; some of the headings are in bold. Try to pay attention to all of
these details as you look through this paper. Unlike a standard paper, the headings included
here are standard for a business report and should be included in your own report.
Method
The Method section is where you will explain to the client the kind of research and data
collection that will occur. You will typically use subsections in this section to discuss the kinds
of analysis you will use: for example, SWOT, benchmarking analysis, etc. You will need to
SWOT
These subsections are separated by headings which are described in sections 2.26 and
2.27 of the APA manual (APA, 2020). Look to see how these level 2 headings appear in the table
of contents. Information about your SWOT analysis (this analysis could be replaced with any
other kind of research) and why it was conducted would be found here (Posner, 2015).
This section may be the most difficult to write, at least until you get a little practice
with reporting statistical analyses. This is the section where the results of the data analyses are
presented. It’s often helpful to use tables (see Figure 1) to help describe your results, especially
You may find it helpful to remind the reader of the hypothesis before presenting
each result. It is also a good idea to tell the reader what type of data analysis was done (e.g.
correlation, ANOVA).
Discussion
This is the part where you interpret and explain the results found. Did the findings match
what you believed before starting your research? If not, why? Also, how do your findings fit in
with previous theory and literature? Are your results consistent or inconsistent with what has
been found in the past? If they are inconsistent, how can you explain this? The explanation
and interpretation of results will probably be the biggest part of the Discussion.
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Recommendations
The final section is the recommendation section. This section should be persuasive
and written with your clients’ needs in mind. The purpose of this section is to propose or
recommend options available to solve a problem or fill a need. This is your chance to propose
solutions based on the information you gathered. These recommendations should highlight
the befits these recommendations can create (for example: increase revenue).
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References
Chirita, N., Visan, A. & Popescu, M. (2020). Measuring Adobe company performance from the
perspective of a complex adaptive system. Theoretical & Applied Economics, 27(4), 51-72.
Posner, H. (2015). Marketing fashion: Strategy, branding and promotion (2nd ed.). Laurence King
Publishing.
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Appendix/Appendices
Appendix A -
Figure 1
Forecast of Adobe stock price evolution
Note. Graph showing a forecast of Adobe stock price evolution. From “Measuring Adobe
Company performance from perspective of a Complex Adaptive System” by N. Chirita, A. Visan,
and M. Popescu, 2020, Theoretical & Applied Economics, 27(4), 51-72.
Figure 2
Appendix B-
Table 1