Nguyen The Nam (101271742)

Marketing Final

Question 1

1) I will present a honey blended beer. This beer is made with natural components like

honey and water and is based on a traditional recipe. It will assist me in avoiding

situations where people consume booze laced with excessive chemicals. This is entirely

normal.

2) The beery industry is extremely competitive because there are so many companies

involved in the manufacture and sale of liquor in the beer market. However, since this

product is unique and of good quality, I believe it will be able to compete in this market. I

also require effective marketing methods, which will ensure that customers are aware of

the goods and assist in increasing sales.

3) I'll charge $2 per unit for the product. This is because I have lower production costs since

I am mostly using natural resources such as water and honey, all of which are often

inexpensive. The product will have a positive elasticity of demand since I am selling it at

a much lower price than the other beers in the market and hence the demand will be high

as well. To keep a decent balance between operating costs and revenue, I will need to sell

about 50 units of this beer everyday. This will prevent me from recording any losses.
 4) To make things simpler for my customers to find my product, I'll use both retail and

wholesale distribution channels. I'll also form partnerships with various internet delivery

businesses, which will make it easier for me to get my product to clients.

5) In order to promote my product, I will hold events such as cultural affairs where people

may come and enjoy traditional drinks, which will aid in the promotion of my product.

I'll also have some gear, such as t-shirts, that I'll give away to my clients, which will help

me market my product.

Question 2

This situation is considered unethical, and I will advise my manager not to bill the lunch to

WCC. I will gently ask him/her to pay for themselves and I will pay for mine because there was

no business conversation during the lunch. As the result of saying something, I may not get any

invitation to go out for a meal from my manager or my manager would be glad to have me as an

ethical worker in the company.

Ethical decision-making metric table
Question 3:

There are numerous steps to the integrating marketing campaign that must be followed. I will

choose the processes in the IMC process using Toyota as the corporation and the Toyota Corolla

car model as the product they are marketing.

The first step is to determine who your customers are or who your target audience is. Here the

company will primarily target middle-class citizens because they can easily afford the car. They

are also able to pay the maintenance.

Step 2 is to identify and develop a situation analysis, and in this case, the company sells roughly

20% of its manufactured goods overseas, with the African market accounting for around 10% of

that. The rest is sold on the open market in the area.

Step 3 is to determine the marketing communication objectives, and the company will aim to

use as many marketing tactics as possible to help them achieve a 20% increase in sales. In

addition, the company will work to improve the quality and strength of its brand.

Step 4 is to determine your budget, and in this case, the company has approximately $300

million in the bank that they plan to utilize for operations as well as to pay corporate bills such as

wages and other expenses such as power bills.

Step 5 is to determine the plans and tactics, and the corporation intends to expand primarily in

the African market due to a considerable increase in sales in those nations. They will be able to

do so either through franchising or by obtaining the required licenses to conduct business in such

nations. In addition, the corporation can cut the car's price, resulting in more buyers.

Step 6 is evaluation and measurement, and this is where the organization might conduct an audit

to see if they are making progress.