Episode #1: Meet the Billionaire: Selling Lemonade
Donald Trump’s Lesson: https://www.dailymotion.com/video/x6juhsr
Discuss the episode Protégé:
and marketing
lemonade in terms of (Team #1)
the 4 P's of marketing.
The product fills an important role in marketing
because it is the core of the exchange. Does the
product provide the features, functions, benefits,
Product and uses that the target customer expects and
Product mix includes desires? Development, packaging, and branding is
research, product crucial for the success of a product.
development, Example include:
packaging and ● Saving most of the budget for product
branding. development instead of unnecessary
conveniences. Something they avoided to
purchase is a table, as it was not a necessary
item.
The price you charge for your product or service is
one of the most important business decisions you
Price make. Setting a price that is too high or too low will
The right price. - at best - limit your business growth.
Examples include:
● Protégé decided to sell their lemonade for
quite high (about $5), lowering the chances
of people buying, but increasing the profits.
(“I wouldn’t buy lemonade for five dollars.”)
Promotion Promotion is a key element in putting across the
The promotion mix benefits of your product or service to the
consists of customers. Well-designed marketing and
advertising, sales promotional strategies ensure long-term success,
promotion, and bring in more customers and ensure profitability
publicity.
Versacorp:
(Team #2)
The product fills an important role in marketing because
it is the core of the exchange. Does the product provide
the features, functions, benefits, and uses that the
target customer expects and desires? Development,
packaging, and branding is crucial for the success of a
product.
Example include:
● Setting a budget to develop and brand the
product ($250).
● Exchanging free cups, ice, and a cart for
advertisement (to another business). This is a key
part for the packaging and branding.
The price you charge for your product or service is one
of the most important business decisions you make.
Setting a price that is too high or too low will - at best -
limit your business growth.
Examples include:
● Versacorp was able to sell their lemonade for very
cheap (about $1), since they saved most of their
budget for the cups, ice, etc, while still being able
to make profit.
● At a last attempt, selling lemonade at $1000.
Promotion is a key element in putting across the benefits
of your product or service to the customers. Well-
designed marketing and promotional strategies ensure
long-term success, bring in more customers and ensure
profitability for businesses.
 for businesses.
Examples include:
● Using audio cues for advertisement
(screaming).
● Using “flirting” and selling lemonade from a
“pretty girl'' to up the profits. In some
cases, kissing men on the cheek in order to
sell lemonade.
The right place ensures that the product is
distributed and made conveniently available for the
consumer - at the right location at the right time.
This is why it is so important the product makes it
Place to the right place at the right time.
Place mix includes
Examples Include:
physical distribution,
● Protégé is selling their lemonade at a busy
storage, and inventory
intersection in hopes of increasing profits
management and
channel selection. and sales. They do not have a cart or any
professional stand, degrading the legitimacy
and quality of the lemonade.
● They do not hesitate to move if business and
sales begin to fluctuate.
Examples include:
● Using large signs with bold text for people to see.
● Using audio cues for advertisement (screaming).
● Attempting to get pretty women to help sell their
lemonade.
● Using emotional advertisements to sell their
lemonade. (“We are on the verge of going broke,
please buy our lemonade.”)
The right place ensures that the product is distributed
and made conveniently available for the consumer - at
the right location at the right time. This is why it is so
important the product makes it to the right place at the
right time.
Examples Include:
● Versacorp decided that “South Street Seaport” is
the perfect place to sell lemonade. This location
has a constant flow of people and tourists who
have been on long ferry rides, exhausted. This will
up the urges to buy lemonade and improve profit.
● Versacorop decided to switch locations to another
busy intersection in hopes of more sales.
● They do not hesitate to move if business and sales
begin to fluctuate.