Course: PURPOSIVE COMMUNICATION

Professor: Julia T. Cardona, Ph.D.

Tuesday – 9:00 – 12:00

Purposive Communication is about writing, speaking, and presenting to different

audiences and for various purposes. ( CMO 20 S. 2013)
What is Purposive Communication? Purposive communication is defined as the use of
language for different audiences and for different reasons to write, talk, and present. This
course is intended to improve students' skills in the field of communication.

The five skills of communication (listening, speaking, reading, writing, viewing) are
studied and simulated in advanced academic settings, such as conversing intelligently on a
subject of import, reporting on group work and/or assignments, writing and delivering a formal
speech, writing minutes of meetings and similar ...
What do you learn from Purposive Communication?
CMO 20, series of 2013 spelled out as the Revised General Education Curriculum (GEC) for
2018, the core course title Purposive Communication generally aims to develop your
fundamental skills of communication such as listening, speaking, reading, writing,
viewing and representing studied and simulated in advanced academic.
The types of Purposive Communication
The four basic types of speech according to purpose are: to inform, to instruct, to entertain,
and to persuade.
The seven C's of communication are a list of principles for written and spoken
communications to ensure that they are effective. The seven C's are: clarity,
correctness, conciseness, courtesy, concreteness, consideration and completeness.
Seven major elements of communication process are: (1) sender (2) ideas (3) encoding
(4) communication channel (5) receiver (6) decoding and (7) feedback.

Communications is fundamental to the existence and survival of humans as well as to an

organization. It is a process of creating and sharing ideas, information, views, facts, feelings,
etc. among the people to reach a common understanding. Communication is the key to the
Directing function of management.