METROPOLITAN

UNIVERSITY OF THE VALLEY

OF MEXICO (UTVAM)
PERSONAL SELLING
SUBJECT: PROMOTIONAL
MIX
STUDENT: BRISA ZOE
TAFOYA MORALES
TEACHER: ANTONIO
GROUP: DNM403
PLACE: TIZAYUCA HIDALGO
DATE: 31 /01/2022

 ROYAL
PRESTIGE

It is a very successful company that is in some parts of the

world, it sells products for the kitchen, but not just any
product, these are made of Surgical Stainless Steel, which
takes care of people's health because its cooking method is
healthy and makes that food retains its nutrients.

SALES STRATEGIES
SALE IN PERSON
RECOMMENDATIONS ON PREVIOUS CLIENTS
MULTI-YEAR WARRANTIES
HARMONIOUS COEXISTENCE
TRAINING IN CHARISMA AND SALES
HAVE A CHEF TO MAKE FOOD FOR FAMILIES.
ALWAYS BE AVAILABLE TO FAMILIES.
INFORM FAMILIES ABOUT HEALTH.
MOTIVATE FAMILIES TO EAT HEALTHY
ADAPTABLE FORMS OF PAYMENT FOR FAMILIES.
FOOD COURSES, GIFTS.

ELEMENTS THAT DIFFERENTIATE THIS BRAND

FROM ITS COMPETITORS.
THIS BRAND IS DIFFERENTIATED BY ITS SERVICE SINCE YOU
CANNOT ASK FOR INFORMATION OUT OF NOWHERE, THEY CONTACT
YOU THROUGH RECOMMENDATIONS.
IT HAS HIGHLY SPECIALIZED PRODUCTS.
HAS HIGH PRICES
HE CARES ABOUT THE FAMILY
THEY GIVE YOU THINGS WHEN YOU BUY THE PRODUCTS
50 YEAR GUARANTEE
THE PRODUCTS ARE MADE OF SPECIALIZED MATERIALS, FOR
EXAMPLE, SURGICAL MATERIAL.
THEY PROMOTE FAMILY UNITY
THEY HAVE HIGHLY TRAINED STAFF
THEY COOK FOR THE FAMILY WHEN YOU NEED IT.
 CONTACT
They make an appointment a week in advance where they contact
the people recommended by a family member or close friend to
whom they have already been sold the product, they check the
bureau and that is how they decide to contact the family.
They visit you at your house
They call you by phone to confirm the appointment
A requirement that they ask for is that the whole family be present,
but the most important thing is that the father of the family be
present.
People who are not family can't be here.
The seller and the chef are very punctual.

PRESENTATION
When the vendors and the chef arrive, they show a video
explaining what Royal Prestige is, giving us information about
the beneficial products. They also show a video on
cardiovascular health, explain the taste test.
 DEMOSTRATION
The proof is based on
SAMPLES AND TASTINGS
The chef shows the family a menu, the family decides what they
want to eat. They go to the kitchen and at first he shows them with
bicarbonate the differences between the products they have at
home for cooking and Royal prestige, after that the chef has the
father of the family help him prepare the food, that is where he
shows that the nutrients stay in the food and do not mix with other
flavors, after making the food the vendors sit down to eat with the
family and talk about the food they have prepared and about the
product being tested.After tasting the dishes, the sellers show them
the catalogs and prices and the negotiation begins.

OBJECTION MANAGEMENT
The negotiation is directly with the parents
When a doubt about the price begins to arise, the sellers explain what
the product is made of, the sellers, with the help of the catalogs, say the
prices. Doubts arise about the payment method, for which the sellers
adapt it to the possibilities of the clients, they also comment on the
benefits that they have to acquire the product, which are
50 YEAR WARRANTY
GIFTS (KNIVES, COFFEE POTS, ELECTRIC GRILLS)}
CHEF SERVICE WHEN THE FAMILY NEEDS IT
RECIPE MANUAL.
FOOD COURSES
ALL THIS SO THAT THE CUSTOMER ACQUIRES THE PRODUCT
 REFERENCES
ABOUT ROYAL PRESTIGE_ES-US. (S. F.). ROYAL
PRESTIGE. RECUPERADO 31 DE ENERO DE 2022, DE
HTTPS://WWW.ROYALPRESTIGE.COM.MX/ABOUT-
US_ES-US/ABOUT-ROYAL-PRESTIGE_ES-US
HOME. (S. F.). RP US-ES. RECUPERADO 31 DE ENERO
DE 2022, DE
HTTPS://WWW3.ROYALPRESTIGE.COM/US-
ES/HOME
US-ENGLISH. (2022, 7 MAYO). ROYAL PRESTIGE.
RECUPERADO 31 DE ENERO DE 2022, DE
HTTPS://ROYALPRESTIGE.COM.MX/