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Problem 1DQ: Chapter: CHMC8 Problem: 1DQ

Nike’s Core Competency: The Risky Business of Fairy Tales

The MiniCase indicates that Nike’s core competency is to create heroes. What does this mean? How did Nike build its core
competency? Does it obey the VRIO attributes (valuable, rare, inimitable, and organized to capture value based on the
resource-based view of the firm)?

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Solutions for Chapter MC8 Corresponding Textbook

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Strategic Management: Concepts | 3rd Edition
ISBN-13: 9781259420474
ISBN: 1259420477
Authors: Frank Rothaermel, Frank T
Rothaermel

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