Disney - Building Billion-Dollar Franschises - PDF - Mergers and Acquisitions - Competitive Advantage

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Disney: Building Billion-Dollar Franschises
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DISNEY: BUILDING BILLION-DOLLAR FRANCHISES
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CASE ANALYSIS
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BUSINESS STRATEGY & ENTERPRISE MODELLING
CS-10 UBS- A Chapter 1 marketing Tokopedia_Quiz Decision Faniia 16 Nike’s Co

Pattern of Ethic… Introduction to… analysis of nike Business Strate… Compete
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(Master of Business Administration - Jakarta Campus)
INSTITUT TEKNOLOGI BANDUNG

JULY 2019
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Related titlesI Synopsis and Problem Identification
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I.1 Synopsis
Disney became the world’s leading media company to a large extent by pursuing a
corporate strategy of related-linked diversification. It is active in a wide array of
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business activities –movies, amusement parks, cable and broadcast television
networks (ABC, ESPN, and others), cruises and retailing.
Disney executes its corporate strategy by entering alliances and acquiring other media
businesses to create theme-based franchises. Their focus is creating billion-dollar
franchises through diversification. Their strategy around building billion-dollar
franchises is certainly paying off: Disney has seen a steady growth to its top line, and
it earned some $10 billion in profit in 2016. Its stock rose more than 350 percent
You're
between 2010 and 2017, Reading
outperforming a Preview
rival such as Time Warner, Sony’s Columbia
Pictures and 21st Century Fox.
One of successful Upload
strategy your documents
of growing to download.
through acquisition is when Disney acquired
Pixar, and then built a number of billion-dollar franchises around it.
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I.2 Problem Identification

OR
1) Before announcing its streaming services, what type of corporate strategy was Disney
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pursuing? Which core competencies weredocuments.
download full shared and how?
Disney try to make diversification of their product, they have several business
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line that relatively close to their core business activities. Disney have strong
compentency in media and entertainment, they acquire and alliance with
several company that make them stronger. With the facilities that they have,
they can easily publish their product since it already well-known by its
customer.
2) Why do you think Disney’s acquisionns of Pixar, Marvel, and Lucasfilm were so
successful, while other media interactions such as Sony’s acquisition of Columbia
Pictures and News Corp.’s acquisition of Myyspace were much less successful?
There are some reason that may answer this question, first disney might have
been popular on europe and america. The second is they are the first company
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that applied this strategy, it is well known that the first mover can reach the
Related titles customer efficiently rather than the follower.
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3) Do youu think focusing on billion-dollar franchises has been a good corporate
strategy for Disney? What are pros and cons of this strategy?
This is good strategy, this can be seen by the rose of stock in a decade, Disney
should take care of the company that they want to acquire since it will affect to
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Disney reputation.
4) Given the build-borrow-or-buy framework, do you think Disney should pursue
CS-10 UBS- A alternatives

Chapter 1 to acquisitions?
marketing Why or why not?
Tokopedia_Quiz Decision Faniia 16 Nike’s Co
Pattern of Ethic… Introduction to…sinceanalysis
Yes, of nike face aBusiness
the industry Strate…
threat from Compete
other industry that can substitute
their product, Disney should try to apply other strategy since the competitor or
threat come from another industry.
5) Given Disney’s focus on creating and monetizing billion—dollar franchises, some
You're
industry observers now Reading
view Disney a Preview
more as a global consumer products compay like
Nike rather than a media company. Do you agree with this persperctive? Why or why
Upload your documents to download.
not? What strategic implications would it have if Disney is truly a global consumer
products company rather than a media and marketing company?
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Yes, Disney now is close to products company, they should change their
strategic business to adapt with their new business model, competitor, and
OR
customer. It is a opportunity for disney to take benefit from their new activities
and capitalize it for bigger profit. Disney should change its strategy from
download full documents.
strategic level to functional level.
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II Related Theories
Related titlesII.1
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The Build-Borrow-Framework
The build-borrow-or-buy framework provides a conceptual model that aids firms in

deciding whether to pursue internal development (build ), enter a contractual arrange-
ment or strategic alliance (borrow), or acquire new resources, capabilities, and compe-
tencies (buy). Firms that are able to learn how to select the right pathways to obtain
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new resources are more likely to gain and sustain a competitive advantage. Note that
in the build-borrow-or-buy model, the term resources is defined broadly to include
Pattern of Ethic… Introduction to…
capabilities and analysis of nike
competencies (as in Business Strate…
the VRIO model ) . Compete
You're Reading a Preview

Upload your documents to download.
Upload to Download
OR

download full documents.
Exhibit 9.1 provides aStart Your 30
schematic ofDay
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build-borrow-or-buy framework. In this
approach executives must determine the degree to which certain conditions apply,
either high or low, by responding to up to four questions sequentially before finding
the best course. The questions cover issues of relevancy, tradability, closeness, and
integration (Rothaermel, 2017):
1. Relevancy. How relevant are the firm’s existing internal resources to solving the
resource gap?
2. Tradability. How tradable are the targeted resources that may be available
externally?
3. Closeness. How close do you need to be to your external resource partner?
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2/24/22, 10:27 AM Disney: Building Billion-Dollar Franschises | PDF | Mergers And Acquisitions | Competitive Advantage

Search Read free for 30 days

· 270 views · 11 pages