FORE Schoolof Management.

New Delhi
PGDM Batch-3|/ P'ost
Graduate Diplom:a in Management
PGDM(|B) Bateh-16/ PGDM( M) Batch-05/ PGDM(BDA) Batch-03/1 PN1-04
End-Term Esamination Tern-2022-23
Course Nane: Hunman Behavior in
Time: 02 Hours Organizations (1BO)
Max Marks: |00
Instructions: This question papcr contains 4 Pages
C. Possession and use of cell phonc is prohibited
Be bricland to the
e. point in the response
Stateassumptions made if any
Answer all questions (all questions are
Marks are indicated in the compulsor)
cach question. right-hand parenthesis against

Situation - 1
Q1 ABCis among the top telecom vendors across the globe.
The company has been recognized
as one of the best places to work in 2021, with a
culture of integrity, respect. and excellence.
Nikhil is the manager of the network engineering department in the
Noida office. leading a
team of 15 members.
As the city chokes on bad air, the national
pollution watchdog's data shows the rise in
particulate matter pollution in the city more than in major metros arross the
olahe. l¡ ding to
rising in road congestion and respiratory ailments. Sensing the
seriousness of the probiem. the
guternment advised to close the schools and suggested the organizations allow
emplovees to
Work from home wherever possible for two weeks.
Nikhil, on hearing the advisory.
immediately contacted HR and took permission to allow his team to work from home. Nikhil's
team is working on an important deliverable for a critical client. The
project delivery deadline
is 3 weeks later.

QIA Keeping in view this scenario, suggest innovative ways for

Nikhil to engage emplovees from 20 Marks
afar so as to ensure their ethical conduct and also
timely delivery of the project.

Situation - 2

Q2 Supporting workforce diversity is the right thing to do and a source of

al MasterCard. "Our culture of
competitive advantage
inclusion has established us as a global company of
empowered employees who use their diversity of thought,
advance innovation and MasterCard's contributions to
experience and background to
society," says MasterCard's president

1
 andCEO, Mr CEO himself chairs MasterCard's Global Diversity and Inclusion Council and
meets several times each vcar with its eight BUsiness Resource Groups. More than balf of
MasterCard's emplovees participate in these diversity-based groups, which serve as internal
business consultants to guide the company on consumer prelerences, cultural insights., and
access to networks. "By valuing a culture of inclusion, we gain additional insights and
perspectives that allow us to make the best decisions for our business and customers." explains
MasterCard's chief diversity officer. Refer to this situation and answer this question:

Q2A Why should organizations focus on managing diversity and. specifically. on Lob 20 Mark,

diversity? Is it a legal or moral obligation, or does it have another purpose? Further. discuss
the multitude of challenges chief diversity officer face when it comes to practicing diversity.

Situation 3

Q3 Even in the midst of asevere recession that has depressed tourism and a digital revolution in
the media business, Disnev is faring bets than COmpanies. Although
spending ira the sparks is down and fewer people are buying DVDs of recently released
,wic iias püsiuoned itsel1 welito
ride out the recession by heving a broad mix of businesses in its portfolio. For example,
Disney's sports cable network, ESPN, and ABC Family and Disney channels reported an
increase in operating profits in 2009. The creation and marketing of well-known franchises
Such as the Jonas Brothers are helping el the company's
success. The Jonases have
already perforimed onstage to over a miliion r. ple. sold over 750,000
copies of a book.
starred intheir own TV show on the Disney Channel, and will star in
an upcoming full-length
movie. Aiso. in an attempt to capture a larger share of the growi
online viewer market,
Disney recently bought an equity stake in Hulu, the online video
platiorm. In addition, the
Disney Pixar creative partnership (Disney bought Pixar) is continuing to
proc popula: and
profitable animated movies such as Wall-E and Up.
To whaf deøree have these business decisions been
successful? Disney was ry bed
67th in the Fortune 500 list of largest companies in 2005. Also, It
surpassed other media
companies, including Time Warner and News Corp., in terms of its stock performance on3
return on invested capital. Disney has becoime the largest media conglomerate in the world
with a market value of about $40 billion.

2
 Who has been the driving force behind many of these business decisions? Robert
(Bob) ger took over as CEO in 2005. Known (o many as hardworking and likable." Iger
nas not only had to make a series of important business decisions regardiup Disney's current
businesses and future direction. but he has also had to repair several impotant relationsbips
nlthe tomerCTO. Michael Eisner, strainedduring the later stage of his 22-ycar tenure.
Disney 's controversial ex-CEO, Fisner, was credited with helping o turn around
DISney in the 19S0s and once a0ain makine it into aformidable American company. In the
mid-190s. Eisner astutel euided the connany to add Capital Citics ABC and ESPN to its
theme park and film businesses. Followinp 1hese and other wvell-received decisions. Eisner s
abras1ve style and tendency towyard micromanapement led to a series of public disputes and
feuds with key play ers in the Disney world. Eisner fought withMiramax founders Harvey and
Bob Weinstein over the financial details related to Disney's purchase of Miramax films.
Eisner and Steve Jobs. then CEOof animated film producer Pixar. bumped heads several
times. While testifying in front of Congress about movie piracy. Eisner made some negative
comments about Apple Computer (of which Jobs is also CEO). Jobs took this jab personally
and did not forgive Eisner for making these comments. This feud eventually culminated with
Jobs threatening to not renew the Disney-Pixar partnership after the release of Cars in 2006
if Eisner was still CEO of Disney. Eisner had a long-running dispute with two (former)
influential members of Disney's Board of Directors, Roy Disney and Stanley Gold, both of
whom were outspoken critics of Eisner and his management team. For several years, these
long-standing board members repeatedlycalled for Eisner's resignation.
Soon after Iger took over as CEO at Disney in 2005, he reached out and reconciled

the company's differences with Roy Disney and Stanley Gold. They agreed to cease their
*Save Disney" campaign and work cooperatively with Iger. The dispute with the Weinstein
brothers was resolved by making a settlement payment of S100 million (Disney kept the
Miramax name and film library estimated at a worth of $2 billion). Iger repaired the
relationship with Steve Jobs and Pixar. ultimately paving the way for Disney to pay $7.4
billion in stock to acquire Pixar Animation Studios in 2006 and adding Steve Jobs to the
Disney Board of Directors.
In sum. the change in leadership at Disney from Michael Eisner to Bob lger seems to
have been a prudernt one. Iger and his managenment team have made a series of good business
decisions while systematically repairing key relationships that were strained during Eisner's
reign as CEO. Refer to this ituation and answer the following
questions:
Q3A What is the essential nature of the
conflict revealed in this case? How would you
conflict between Michael Eisner and the describe the 20 Marks
Weinstein brothers, the two board members (Disney
and Gold). and Steve Jobs?

Q3B Critically analyze the conflict handling style of

does El play in handling the
Michael Eisner's and Bob Iger's. What role 20 Marks
mentioned conflict in the given case study.?
Q3C How would you characterize
Michael Eisner and Bob Iger's leadership styles
Use whatever 20 Marks
framework for viewing leadership style you think is
appropriate?
 FORE School of Management, New Delhi
Post Graduate Diploma in Management
PGDM Batch-31, PGDMIB) Batch-16, PGDM(FM) Batch-U5, PGDM(BDA)Batch-03 and
FPM-04
End Ternm Examination (Term- 1)
Course Name: Managerial Economics
Time: 2 Hours Max Marks: 100
Instructions: a. This question paper contains one page
oniy
b. Possession and use of ccll phone is prohibited
c. Only Non-Programmable calculator can be used
d. Be brief and to the point in the
e. State assumptions made, if any
response
f. Answer all questions
BMarks arett*
indicated in the right-hand parenthesis against each question.
* %*******% ***% * ** * %*******t***k
1. Please answer the following:
(a) A firm'sdemand and cost functions are given as: P = 500 - 2x;C=25x + 10,000
(where, P is price, Cis cost of production and x is output). Determine profit
maximizing price and output, and total profit of the firm.
[20 marks]

(b) Given the cost function: C= 300x -10 x²+ 1/3 x° (where, Cstands for cost and xfor
output), find out:
output at which marginal cost is minimum;
(ii) output at which average cost is minimum.
[15 marks]
(c) If the MR is Rs. 25 and the elasticity of demand with respect to price is 2,
find AR.
[5 marks]
2. Distinguish between a perfect competitive equilibrium and a monopoly equilibrium of an
industry and demonstrate the social cost of a monopoly through a diagram. State your
assumptions, if any, while answering the question.
[20marks]
3. a1 =8q1 -q1-2 q2
T) = 10 q2 - q2 4 q1
Given the above profit functions of two operating firms in an industry:

(a) Obtain their individualcompetitive profits using Cournot solution.

[20 marks]

(b) Obtain the joint profit of the industry under collusion

[15 marks]

between (a) and (b).

(c) Analyze the distinction of your answers
[5 marks]
 FORE School of Management, New Delhi
Post Graduate Diploma in Management (EMG- 31/MG-16/FM-05/BDA-O3)
End Term Examination Term- I(2022-2023)
Course Name - Marketing Management-]
Time: 2 Hours Max Marks: 100
Instructions: a. This question paper contains 2 P'ages
Possession and use of cell phonc is prohibited.
C. Be brief and to the point in the response.
d State assumptions made, if any.
Answer all questions.
f. Marks are indicated in theright hand parenthesis against
each question.

Read the following caselet and answer the questions that follow:

The wearables segment in India has seen exponential growth over the last few years. Here 's
how Fastrack is fighting for a sliceof that pie.
In 2005, the Tata Group announced that Fastrack would be an independent fashion brand,
focussing on India's urban youth and growing fashion industry. The latest addition to

Fastrack's product portfolio is asmartwatch that comes equipped with Bluetooth calling.
Fastrack entered the wearable tech segment in 2021, with the introduction of activity trackers
and tuly wiraless earhuds.
The wearables were introduced as a part of Fastrack's Reflex range. The existing products in
the brand's portfolio include watches, sunglasses, bags and perfumes.
In recent times, the brand has had to diversify its product portfolio in a bid to compete with
other Indian wearable brands that have been gaining popularity. Some of these independent
brands are boAt, Noise, Fire-Boltt, and brands like Titan, Sonata, Fossil and Garmin offer
smartwatches.

Recent research reveals that India's smartwatch market grew 173% YoY in Q1 2022 (January
March). The same report mentions that Noise has 23% of market share,Fire-Boltt has 21% and
boAthas 18% market share. In a bid to compete,the report mentions that more than 10brands
entered this booming market in Q1 2022 -including Fastrack and Reebok.
Fastrack hired actors Rohit Saraf and Sanya Malhotra as the range's new brand ambassadors.
The duo stars in the brand's latest campaign, conceptualised by Lowe Lintas.
When COVID struck,the såle of smartwatches soared. At present this category is very online
heavy. But now that life is returning to normal, people want to visit a store to get a touch and
feelof the watch, which makes it a very different buying experience. Apple had initiallymade
 the smartwatch popular, with its square dial.
Round watch faces are making a strong comeback
too now in the market.

Bluetooth calling is a popularfeature for smartwatches. Fastrack's Reflex Play range has
smartwatches with Bluetooth calling priced at Rs 9,995. In contrast, other brands
offer entrv.
level variants of their cxpensive products with
Bluetooth calling at relatively lower prices.
Noise offers a smartwatch called Pulse Buzz,
priced at Rs 4,999. boAtoffers a smartwatch with
Bluetooth calling at Rs 7,999.
There are four types of wrist wearables in the
market right now - activity trackers (Mi Smart
Band), smartwatches (Apple Watch, Samsung Galaxy Watch), basic
digital watches (boAl
Xtend, Noise ColorFit Pulse) and analog watches.
According to some data scientists Smartwatches, as a category. aren't doing very well in India.
They're unnecessarily complicated and have a host of features that most people don'teven end
up using. Basic digital watches, on the other hand, are doing much better in the market right
now, since the brands offer some smartwatch features at activity tracker prices. This is why
brands like boAt, Amazfit, Fire-Boltt, etc.. are doing wellin the market,

The brands have designed products according to the features that the customers are looking for.
The products are also priced at an accessible range. Brands like boAt and Fire-Boltt are

focussing heavily on influencer marketing and word of mouth testimonials to push their
products. There's aiso a strong online push with parnerships witii Fipkart and Amazon.

Questions

1. Devise the integrated marketing communication strategy for Fastrack smartwatches.

(25 Marks)
2. With respect to the smartwatch category, highlight what positioning you intend to
propose with respect to the competition for Fastrack. (25Marks)
3. If you are the brand manager of Fastrack wearable tech segment and the company is
open to exploring all types of new additions to the product mix, suggest the expansion
plan alternatives and highlight critical decisions involved. (30 Marks)
4. How would you ensure that you as a brand manager will work to build consumer heead
brand equity for Fastrack smartwatches? (20 Marks)
 Management, New Delhi
FORE SchooL of (MG-31, IMG-16. FM-5, BDA-3, FPM-4) 2020-22
Post Graduate Diploma in Management
End Ter
Examination Term-1(2022-23)
Making
Optimization Models for Decision
Maximum Marks: 100
Time: 2 hours
contains 2pages
Instructions:(a) This question paper phone is prohibited
(b) Possession and use of cell allowed
(c) Scientific/Simplecalculator is
(d) Answer all questions
(e) Marks are indicated in the right hand parenthesis
from which cement has to be
Que-1 A cOmpany has three cement plants production at the
transported to four distribution centers. With identical costs of
costs. The monthly
three plants, the only variable costs involved are transportation
from the plants to the
demand at the four distribution centers and the distance
distribution centers (in kms) are given below:
Plants Distribution Centers Monthly Production
W X Y Z (tones)
500 1000 150 800 J0,000
A
200 700 500 100 12.000
600 400 100 900 8.000

Monthly Demand 9,000 9,000 10,000 4,000

(tones)

The transportation charge is Rs. 10 per ton per km. Suggest optimal transportation
transportation cost. (20)
schedule and indicate the total minimum
the zero-sum game into an
Que-2 For the following payoff tables, transform
model and solve it using the simplex method.
equivalent linear programming
Player B

6 8
8 2 10
Player A (25)
4 10 12

Page 1 of 2
 be
Que-3 Five employees of a company are to be assigned to five jobs which can the
done by any of them. Because of different number of years with the firm,
and C
workers get different wages per hour. These are: Rs. 15 per hour for A, B
each, and Rs. 13 per hour for D and E each. The amount of time taken (in hours)
Determine the
by cach employee to do a given job is given in the followingandtable.
(b) minimizes the
assignment pattern that (a) minimizes the total time taken.
total cost of getting five units of work done. (10+10)

Job Employee
A B C D E
3 2
6 6 5
3 4 9 10 7
4 5 2 2
6 6 4 2

Que-4 The management of a corporation is in the process of deciding whether to

agree to negotiate with the striking union now or delay. The decision is dífficult
because the management does not knowthe union leadership's position. The union
leaders nmay be adamant and insist on their original demands, they may he ready to
compromise or they may be ready to yield and accept the original management
. The atrix of payofis to manegehcut, as managcnent secs it, is (it s 1
million units).
Union Position
B1 Adamant B2 Compromise B3 Yield
Al Negotiate -2 1 2
A2 Delay 5 -2 -3

(a) Solve the Management's problem? (8)

(b) What should be the Union's Strategy? (4)
(c) Discuss the implication of a conclusion to adopt a random strategy. (3)
Que-5 (a) What is Travelling Salesman Problem explain with example? (10)
(b) What do you mean by transshipment problem? How do you solve a
transshipment problem? (10)

Page 2 of 2
 FORE School of Management, New Delhi
Post Graduate Diploma in Management
PGDM Batch-31/ PGDMB) Batch-l6/ PGDM(EM) Batch-05 PGDM(BDA) Batch-03/FPM-04
End-Term Examination Term- 1
Course Name: FinancialAccounting

Time: 2 Hours Max Marks: 100

Instructions:
1 This question paper contains 4 caselets and 4 Pages
2. Possession and useof cellphone is prohibited
3. Only Non-Programmable calculator can be used
4. Be brief and to the point in the responses
5. Atempt all case lets and answer all questions straight in bullet points in the templates
provided (Do not write the question).
6. Answers should be rounded to 2 nearest decimal points wherever required.
7 State assumptions made, if any
8. Answer all caselets.
9. Marks are indicated in the right hand parenthesis against each question in the caselets.
Caselet-1
The following selected financial data pertain to three companies:
Companies
(Alin %) A B C
Cost of goods sold 43.3% 63.6% 70.2%
Profit before taxes 2.7 1.4 0.9
Size Ralance Sheei%)
Cash 11.6 6.6 1.1
Accounts Receivable 4.6 18.9 35.6
Inventory 17.0 45.8 26.0
Property and Equipment 56.0 20.3 21.9
(All in times)
Current ratio 0.9 3.1 1.3
Inventory turnover ratio 30.0 9.5 16.7
Debtors turnover ratio 15 10.5
Creditors turnover ratio 8.3 7.5 9.2
Fixed A ssets Turnover Ratio 1.2 2.6 4.3
Interest coverage ratio 1.6 2.7 0.7
1.8 0.3 2.2
Debt Equity Ratio
Other In formation
Current Market Price 43 215 27
EPS 6.7 4 1.5

COMPANY
(A) Using the above data, you are required to provide answers (ONLY
NAME) for the following 4 questions:
1. Which company is highly efficient in managing its inventory?
loan?
2. To which company, the lender will be more comfortable in giving long-term
3. Which company is managing its trade payments better?
4. Which company is highly efficient in tangible assets utilization?

Page 1 of4
 that question only.
the data given in
promotional expenses toimprove their
(B) Answer the below questions using marketing and
5. Acompany decides toincrease theirwould you expect on the following ratios (Increase /
sales. All else equal, what impact
Decrease / No impact)?
a) Price-Earnings Ratio
year | to vear 2
b) Current Ratio reported a b.4% increase in sales from
company
6. A consumer products$29,600. In year 2, the company reported cost of goods
sold in the
Sales in vear 1 were gross profit% in year 2?
amount of $9,107. What was the costs of $25,000, Tax Expenses of
Finance
7 StacvCompany reported Sales of $25, 00,000, $115,000. What is Stacy's p T
S26,000, Earnings before taxes of $141,000 and Net Income of
times interest carned ratio?
columns)in your answer book and write your answer
Please copv thefollowing template (all the 3
CAUTION: Do not show any calculations here.
in the answer column against these questions.
Confine them to your rough work.
2 SD

Answer Max. Marks

Q. No.
(A) 4
1
4

4
(B) 2
5a)
Sb)

7
Total 28

Caselet-2
Reliance industries limited purchased 20,000 shares of PAYTMat a price of Rupees 1509share.per share
brokerages per BSE
on November 20, 202 1. Reliance Industries Limited also paid Rupees 50Reliance industries limited
disclosed share price of PAYTM is Rupees 546 on 31" March 2022.
on September 28,
decided to sell PAYTM shares and sold all shares at the price of Rupees 660
share while selling PAYTM
2022. Reliance industries limited also paid brokerage of Rupees 50per
shares. Assume tax rate is 30%.
financial assets by using FVTOCI of
1. Calculate the fair value change (unrealized gain/ioss) of
Reliance industries limited on March 31i 2022.
gain/loss) of financial assets by using FVTPL of
2. Calculate the fair value change (unrealized
Reliance industries limited on March 31 2022. FVTPL?
3. What is the value of deferred tax assets
in case of FVTOCIand
PAYTM shares by usingFVTOCI?
4. What is the profit/loss on the sale of PAYTM shares by using FVTPL?
5. What is the profit/loss on the sale of
answer
the following template (all the 3 columns) inyour answer book and write your here.
Please copy calculations
questions. CAUTION: Do not show any
in the answer column against these
Confine them to your rough work, Max. Marks
0. No. Answer
5
2
5
3

Page 2 of4
 5
5
Total 25

Caselet-3 INR
A. Net profit made by company during FY 18-19 is
statement of
10,00,000/-.
P&L:
were charged in
Following expenses
sale of fixed asset of INR
Depreciation: 50,000; Interest Expense: 1.00,000, and a loss on
25,000.
Opening cash balance is INR 2,00,000
Calculate:
1. Closing cash balance, and
2. Net Cash flow from Operating Activities.
Calculate cash flow from Investing
B. ABC Ltd. has given you the following information,
Activities on the basis of the given information:
Machinery as on March 31,2017:
Cost of Machinery as on April 01, 2016: Rs. 50,000: cost of Rs. 25,000; Accumulated
Rs. 60,000; Accumulated Depreciation on April 01, 2016:a Machine costing Rs. 25,000
Depreciation on March 31, 2017: Rs. 15,000. During the year,
with Accumulated Depreciation of Rs. 15,000 was sold for Rs. 13,000.
flows from financing activities:
C. From the following information, calculate cash2,00,000: Long-term Loans on March 31, 2017:
Long-term Loans on March 31, 2016: Rs.
Rs. 1,00,000.
Rs. 2,50,000. During the year, the company repaid a loan of
INR 10,000 on the cash flows from the
D. What woutd ue the impact of increase in inventory by
Investing activities of a firm? (Increase/Decrease/No impact)
columns) in your answer book and write your answer
Please copy the following template (allthe 3 tions here.
questions. CAUTION: Do not show any calcula
in the answer column against these
Confine them to your rough work.
Max. Marks
Answer
Q. No. 5
Al
A2 5
23

C 3
D Total 23

Caselet-4 year ended 31

extracts from the statement of profit and loss ofa company for the
Following are the
March, 2022.
(R crore)
Statement of Profit and Loss 115.00
tax.. .
Profit before the following expenses and 24.00
Depreciation 10.00
Provísion for contingencies 2.00 36.00
Unrealized loss on investments
79.00
PBT

Page 3 of4
Further information:
1. tax is 60 crores.
Depreciation allowable as per astheperincome
the income tax, will be allowed as a deduction from
rovISion for contingencies,
Income in the vear it materializes and paid for actually.
will be allowed as a deduction from
3. Unrealized loss on investments, as per the income tax,
income in the vear it materializes.
the year.
4. Company paid advance income tax of 14.50 crores during
J. Assume Tax rate to be 30%.
financial statements of the
Analysis Required: Show the treatment of Income Taxes in the
the:
company as per IND AS-12. Towards this, determine
1. Tax due as per Book profit?
2. Current tax due as per Income tax rules?
3. Gross deferred tax liabilities?
4. Gross deferred tax assets?
5. Net deferred tax liabilities?
6. Current tax liabilities to be disclosed in the balance sheet?
7. Deferred tax liabilities to be disclosed in the balance sheet?
8. Efect. that these deferred tax liabilities will have on the current cash flows of the company,
willbe positive or otherwise? Answer just 'positive' or 'otherwise',

Please copy the following template (all the 3 columns) in your answer book and write your
answer in theanswer column against these questions. CAUTION; Do not show any calculations
here. Con fine them to your rough work.
Q. No. Answer Max. Marks
1
2

3 3
4 3
3
6 3
3
8
Total 24

Page 4 of 4