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‘Abbott Nutrition Venice Corporate Contr (0632) 691-0471 t 85 oe. 463
Nesey Hl TapU9 Cy * (0682 687-4680
ABBOTT Nutrition
Caring for your Business
December 7, 2021
Ms. Barbara Gail Gaisano Chua
\VP-Supermarket
Gaisano Grand Group of Companies
Davao City
Dear Ms, Barbara:
Greetings from Abbott Nutrition!
‘As our valued partner, allow us to share with you an awareness and offtake generating activity for STAGE
4 PEDIASURE PLUS and SIMILAC GAINSCHOOL. This is part of our campaign on educating mothers
with children ages 3 years to provide the right nutrition for their child,
PediaSure Plus is a complete, balanced oral nutiton supplement (with high energy density tkcal/m!)
{formulated with more growth and immunity nutrients such as Triple Protein Complex, Unique Synbiotic Blend,
land key emerging nutrients - Natural Vitamin K2 and Arginine. Its the only formula clinically proven for height,
‘weight, and immunity.
‘Similac GainSchoo! is the world's first formula to bring together 10 Key Brain Nutrients and HMO to help
strengthen immunity from within - strong immunity for faster learning
Title of the Program: Pediatric Synergy Activation (PediaSure Plus and Similac GainSchoo!)
Activation schedule: January ~ March 2022
Objective
‘+ To create trial for Pediasure Plus and Similac GainSchool among moms with kids ages 3 years
who 1) are having feeding difficulties and are concemed with their child's growth but are currently
Using regular mik or 2) among moms with kids ages 3 years and who are concemed with
leaming development
Implementing Details:
4. One (1) Brand Ambassador will be stationed in the premium Pre-Schoo! milk section where Stage
4 milk area located (Pediasure Plus and Similac GainSchool). Brand Ambassador shall be
permitted to do roving on adjacent category aisle during low peak e.g. kids snacks section, RTD
milk aisle, other Powdered milk aisle
2. She wil intercept mothers with children 3 years old for product presentation. i te mom's conoem
's growth or nutrtion of her child, Brand Ambassador will detal PediaSure Plus by engaging mom
with the Watch Me Grow Appication or Trade Detar. ifthe concer of the mom is mental
development or faster leaming, Brand Ambassador wil detail Similac GainSchool and how it
helps strengthen immunity for faster learning,
3. Our activation team will adhere to DOH guidelines. Promoters will be observing physical distance
«during engagement, wear face masks, frequent disinfection of hands and engagement tools,
4, To encourage trial, Brand Ambassador will provide PediaSure Plus or Similac GainSchoo!
discount coupons (where applicable) to avail of discount upon purchase.
5. Customer also gets free Pediasure Plus or Similac GainSchoo! sachets when he buys on the
day of activation, To redeem, customer will present official receipt to theyBrand Ambassador to
{get the free sachets.‘Abbott Nutrition Venice Corporate Center + (0632) 691-0471 to98
Neti Hi, =p09 0) (oss 4-c04nis- 2142
ABBOTT Nutrition
Caring for your Business
BRAND AMBASSSADOR UNIFORM AND TOOLS:
: teers pesere Pont |
- B2 ae fedare hor,
weer aa] |
Materials to bring:
+ Ipad with PediaSure Plus and Similac GainSchoo! detailer
(0r simply a Product detailer should ipad be unavailable)
+ Pediasure Plus and Similac GainSchool sachets for redemption
+ Redemption logsheet / acknowledgement receipt of received sachets
PediaSure Plus and Similac GainSchool discount coupons (where applicable)
‘Agency : PMII (Professional Marketing Insights)
‘Schedule: SEE ATTACHED
Total days:
Rate:
Total Fee for invoice deduction:
We look forward to this mutually beneficial partnership with you. Thanks for your usual support!
Sincerely yours,
Lester Duke Cahiwat Conforme:
ey Account Manager int Representative
ANI Trade Sales
Abbott
NutritionPEDIA SYNERGY JAN|2 JAN|3 JAN|4 JAN|S JAN|6 JAN|7 JAN|8 JAN|9 JAN|10 JAN|11 JAN|12 JAN|13 JAN|14 JAN|15 JAN|16 JAN[17
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
DEPLOYMENT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON
counts 203064 cs MM ee ok oe os
Gaisano Gy Mall Bacolod
Gaisano Main Bacolod
Gaisano Roras lola
Gaisano Grand Buhangin
GAISANO GRAND NABUNTURAN
Geisano Grand FiestaMall
Gaisano South Davao Panabo
GAISANO GRAND TUNGCO
Galsano South Davao Tagum
Gaisano Grand Kidapawan
Gsisano Grand Mall-Mactn
Gaisano Grand - Cordova
JAN|18 JAN|19 JAN|20 JAN|21 JAN|22 JAN|23 JAN|24 JAN[25 JAN|26 JAN|27 JAN|28 JAN|29 JAN|30 JAN|34 FEB|1 FEB|2
TAN JAN JAN JAN JAN JAN JAN JAN JAN JAN. JAN JAN JAN JAN FEB FEB
TUE WED THU FRI SAT. SUN MON TUE WED THU FRI SAT SUN MON TUE WED
outs 1s 19 GOAN 2 ese RN 28 3
Gaisano hy Mal Bacolod
Gaisane Main Bacolod
Gaisan Rors too
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Gaisano Grand Kidapawan
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Gaisano Grand -Cordove fg aa
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THU FR SAT SUN MON TUE WED THU FR SAT SUN MON Tuc N16 Fe0/17 Feej19
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Gaisano Grand - Cordova toa oa a 4
Feb|19 FEB|20 FEB|21 FEB|22 FEB|23 FeB|24 FEB|25 FeB|26 FeB|27 FEB|2Z8 MAR|1 MAR|2 MAR|3 M
Feo ep Feb FEB FEB FEE FEB FEB Fee FEB (MAR MAR MAR 1h,
SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU \\# MARIS MaRi6
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Galsane Grand Buhangin career aera ucteet paiuat iieteratac
GAISANO GRAND NABUNTURAN 104 Sse ae rai a ee
Gaisano Grand - FiestaMall rieseeea fo 4 yw Bee eceeee
Galsano South Davao Panabo dy pee eeene 1 a
GAISANO GRAND TIBUNGCO Meee aateee a eee
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Galsano Grand Kidapawan Sereda
Gaisano Grand Mall- Mactan i. a Pee
Galsano Grand - Cordova Meet ie aceMAR|7 MAR|8 MAR|9 MAR|10 MAR|11MAR|:2MAR]13MAR]14MAR|15MAR]1EMAR|17MAR|18MAR| 1SMAR|2CMAR|21MAR|22
MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR MAR
MON TUE WED THU SAT SUN MON TUE WED THU SAT SUN MON TUE
ouners 7 8 9 0 M2 oo ow os 6 7 2 wp m nz
asa ity Mal Bacolod Gaara ieee
Gasano Main Bacolod i 4a 4 Por a a a
Gasane Roxas too por a a
Goisane Grand Buhangn cS eeeeaeteed eee eee
GAISANO GRAND NABUNTURAN ease aay es
Gaisano Gran FestoMall qeseea seed cee Rete
Gaisane South Davao Parabo co aa re
GASANO GRAND TIBUNGCO ieee aaa eee
Galea South Davao Tagum vo 4 a 4 ae
Gasano Grand Kidapawen ea ew
Gaisano Grand Wall- Mactan por oa a a
Gatsano Grand - Cordova por oa 4
(MAR|22MAR|24MAR|25 MAR|26 MAR|27MAR| 26MAR|2SMAR|3CMAR|31
MAR MAR MAR MAR MAR MAR MAR MAR MAR
WeD THU FRI SAT SUN MON TUE WED THU
counts 2 om 3 26 BERET 2 ot BHEEES
Gasao ity Mal Bacolod cr aan cg
Grlsano Main Bacolod eee cy 14
Gasano Ror too Rte ad a4
Goisano Grand Buhangn 1 oa 4 tot
GGASANO GRAND NABUNTURAN Poa rt
Galsano Grand Festal Geeaeceeneetah a4
Galsan South Davao Parabo Pa eae:
GAISANO GRAND TIUNGCO ded
Galsan South Davao Tagum Pee ad a4
Gasano Grand Kdapawan a as
Gaisamo Grand Mall- Mactan fee:
Gaisano Grand -Cordove ror ot otounuets
GGaisane City Mall Bacolod
Gaisano Main Bacolod
Galsano Roxas llollo.
Gaisano Grand Buhangin
GAISANO GRAND NABUNTURAN.
Gaisano Grand -FiestaMall
Galsano South Davao Panabo
GGAISANO GRAND TIBUNGCO
Gaisano South Davao Tagumn
Gaisano Grand Kidapewan
Gaisemo Grand Mall- Mactan
Gaisano Grand -Cordove
40,000.00
40,000.00
40,000.00
49,000.00
40,000.00
40,000.00
40,000.00
18,400.00
40,000.00
18,400.00
2.60000
18,400.00
var
1%
1%
BRRES
2%
1%
2%
2%
a
‘nt with VAT)
44,800.00
44,800.00
44,800.00
44,800.00
44800.00
44,800.00
4800.00
20,608.00
“4800.00
20,608.00
2419200
20,608.00
444,416.00