Professional Documents
Culture Documents
Overcome Weakness
Turnaround or
Vertical integration
retrenchment
Conglomerate
Divesture
Internal diversification External
(redirected Liquidation (acquisition
I II or merger
resources
IV III for resource
within the
firm) Concentrated growth Horizontal integration capability)
Market development Concentric
Product development diversification
Joint venture
Innovation
Maximize Strengths
Fig. 8-5: Model of Grand Strategy Clusters
Cash High
Use
(growth
rate) Low
Fig. 8-5: BDC’s Growth/Share Matrix
Fig. 9-1: The BCG Growth-Share Matrix
Description of Dimensions
High
Business Strength
Medium
Low
Fig. 9-3: Industry Attractiveness-Business
Strength Matrix
Description of Dimensions
t
es
High
Competitive Strength
v
h: In ively
s s
Pu gres t
Ag es
Moderate
v
n: In ly
u tio ctive
Ca ele est
S v
Har
r:
nge
Low
Da
Fig. 9-4: The Market Life Cycle - Competitive
Strength Matrix
Description of Dimensions
Growth
life cycle
Competitive
shakeout
Maturity
Saturation
Decline
Fig. 8-7: The GE Nine-Cell
Planning Grid