A SWOT ANALYSIS is a diagram that shows an organization’s or

person’ key strengths. Weaknesses, opportunities, and threats.

During this type of analysis, any organization, corporation, or
company can innovate or adapt new ways or strategies to put
itself better in the corporate world.

INTERNAL factors VS EXTERNAL Factors

Internal factors- are things we can control.
External factors – are things we cannot control.

Benefits of SWOT ANALYSIS

1. Identify any company’s capabilities and resources. This
also provides a look on the organization’s competitive
environment.
2. The company can create a better marketing strategy
3. Can create a new venture or new opportunities for the
company especially on the ones that are not yet explored.
4. Aid for the managers and directors in reducing threats by
understanding the company’s weaknesses.
5. Can be used by people in a company as a planning
technique.
6. Identifies the skills, opportunities and abilities.