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FSH 385

Lu, Qi

11:11:2021

10.1 [Assignments] Add Action-Focused Channels to Your Promotional Mix

My brand is GIVENCHY is a luxury fashion and perfume site. It contains a brand of clothing,

perfumes, cosmetics, and accessories.

(a)Search Engine: I will make use of search engine optimization by making useful user-friendly

content that can easily be understood by search engines. For example, I will develop a simple

and clear navigation structure that will help the site easy to navigate and help users find what

they are looking for quickly without having to make many clicks to find it.

Key Words: women, men, and kids collection

(b)Social Media: With many people using social media platforms, the relationship between

social media and customers will not end soon. This is a trend that businesses should take

advantage of to stay competitive and get more customers. I will use social media marketing

(SMM) and social media advertising (SMA) to increase customer acquisition through the

internet. I will use high-frequency ads on social media to drive sales for my products. Making the

most captivating social media ads and designs will be important in social media advertising.
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(C)Display Advertisement: I will use advertisement ads to reach people who view fashion

content from fashion websites. Once I purchase an ad from the advertising networks, new

products, and products on flash sales will be included in the ad details.

(D)Email: Customer's emails will be obtained from those customers who shop on our website.

Our website will require them to provide details such as email addresses and contact numbers.

Our email addresses will be specified on the product the customer wants to purchase, purchased

or the information the customer entered during the signing in process

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