Surname 1

 1) When estimating the budget for a promotional campaign, a brand should consider:

For 1 Point(s)
Answer:

o  A) whether the campaign will sponsor a local event or a well-known athlete

o  B) the price to rent an exciting venue that will engage attendees

o  C) the cost of gifts, prizes, or shipping that are provided free to customers

 2) Which of the following marketing channels requires the smallest budget?

For 1 Point(s)
Answer:

o  A) direct mail sent to 1,000 consumers in an exclusive neighborhood

o  B) email marketing used to reach a list of 1,000 consumers with Mailchimp

o  C) social media advertising placed in the Instagram feed of 100,000 potential customers

 3) In marketing planning, a top-down budgeting methodology:

For 1 Point(s)
Answer:

o  A) spends money on top-tier marketing channels such as high-end publications and social
media influencers

o  B) asks the marketing team to use a brand's goals and objectives to estimate a marketing
budget

o  C) requires senior executives to establish the amount of money to be spent on marketing

 4) An effective marketing budget will:

For 1 Point(s)
Answer:

o  A) allocate money to the marketing channels that are most useful for achieving goals
 Surname 2

o  B) spend an unlimited amount of money to reach as many consumers as possible

o  C) focus mainly on social media since this is always the best choice for marketing

 5) A marketing calendar should always:

For 1 Point(s)
Answer:

o  A) be developed after the marketing budget has been completely planned

o  B) avoid any mention of the timing of various marketing campaigns and channels

o  C) include the timing of marketing activities and be worked on before the budget 

 6) Which of the following marketing calendar strategies should be used by a brand whose peak
demand is in December?

For 1 Point(s)
Answer:

o  A) Advertise frequently on multiple channels in November and December.

o  B) Create frequency by advertising on several channels during the month of January.

o  C) Avoid advertising too much during December since consumers avoid spending during this
month. 

 7) Which of the following is NOT found on a marketing calendar?

For 1 Point(s)
Answer:

o  A) prices of individual campaign elements and marketing channels

o  B) campaigns and channels used within the marketing plan

o  C) columns representing the months or weeks in a year