MCQ1

Please choose the correct option.

1. The Marketing landscape has changed because of the era of Big Data. Big data and data analytics
provide support to Marketing in the areas of
Consumer Segmentation
Forecasting Consumer Trends
Consumer Analytics
All of the above
None of the above

2. Influencer marketing can be practiced by brands, by engaging

Bloggers
Social Media Community Managers
Postmen
Politicians
Both a and b

3. Which of the following is not associated with the world of e-marketing ?

Online Branding
Content Marketing
Interactive advertising
Personalisation
Hairstyling

4. Which of the following is not an internet marketing metric?

Length of consumer online visit
Depth of consumer online visit
Page views
Referring sites
Consumer transformation

5. Web 2.0 is different from Web 1.0 in that

It provides individuals the ability to consumer as well as create content
It provides the ability to convert videos to audio
It provides the ability to consumer content created by others
It provides the ability to publish websites
It provides the ability to edit websites