CH – 11

Segmented pricing –?

By-product pricing –?

Product bundle pricing – +

Product line pricing –?

Psychological pricing – +

Geographical pricing – +

Market-skimming pricing- +

Market-penetration pricing- +

Optional-product pricing – +

Captive-product pricing – +

Discount and allowance pricing – +

Promotional pricing – +

Dynamic and personalized pricing –?

International pricing – +

3 Situations which lead firm to cutting prices –

Reasons for price increase –

Pricing within and across channel levels – +

CH-12

Upstream partners – Upstream Partner means a third party that sources and supplies
Advertisements to Inhousead for display on Publisher Media.

Downstream partners – Downstream Partner means any person, organisation, company or

other third party representative engaged by the Grant Recipient as part of this
Agreement.

Value-delivery network – +

Marketing (distribution) channel – +

Direct marketing channel – +

Indirect marketing channel –+

Conventional marketing channel – + cal clke cdiloben maximizirebas

Vertical marketing system – + ertad aria rogorc unified system

Horizontal marketing system – +

Multichannel distribution system – +

Disintermediation –

Supply chain management -

CH-13

Omni-channel retailing – + ?

Retailing – +

Shopper marketing – +

Off-price retailer –?

Superstore – +

Discount store –

Convenience store –

Off price retailer types:

Independent off-price retailer –

Factory outlet –

Warehouse club –

Voluntary chain –

Corporate chain –

Retailer cooperative –

Franchise organization –

Wholesaling –

Functions of wholesalers: -

Merchant wholesaler –

Broker –

Agent –

Retailer market decisions: -

Wholesaler market decisions: -

CH-14

Marketing promotion mix 5: - +

Effective marketing communication steps: -

Integrated Marketing Communications - +

Message content – +

Message structure and format +

Promotion budget methods: +?

Affordable method – +

Percentage-of-sales method – +

Competitive-parity method – +

Objective-and-task method –+?

Push strategy –?

Pull strategy –?