Mhd Yavishan Novinda (1801101010019)

Article Review 6

Title ONLINE SHOPPING TRANSACTION ANALYSIS DURING THE

COVID-19 PANDEMIC
Vol and Pages Vol. 15, No. 1, 2021
Years 2021
Writers Alvin Edgar Permana , Arvy Muhammad Reyhan , Hidayattul Rafli , Nur
Aini Rakhmawati
Reviewer Mhd Yavishan Novinda
Problem 1. How can the Covid-19 pandemic affect people in making online
shopping transactions?
2. The pandemic requires each individual to reduce transactions on the
spot directly. Is there any indication of an increase in transactions through
the E-commerce platform?
3. How often do E-commerce platform users transact during the
pandemic?
4. Is there any effect of ease of transacting through E-commerce on online
purchasing decisions?
Objectivity Analyze the increase in purchasing power through E-commerce during the
pandemic
Literatur review KC Laudon and JP Laudon, E-commerce or commonly referred to as
Ecom or Emmerce (EC) is a routine business exchange using Electronic
Data Interchange (EDI) transmissions, e-mail, electronic bulletin boards,
facsimile machines, and electronic fund transfers. relating to shopping
transactions on internet shopping.
The Digital Archipelago: How Online Commerce is Driving Indonesia's
Economic Development, released by management consulting firm
McKinsey
Methodology Quantitative research to measure how changes in e-commerce buying and
selling transactions during the COVID-19 pandemic in Indonesia.
The data used comes from two sources, namely external and internal data,
external data is obtained from the website of the data provider that
supports this research, while the internal data is obtained from the data
collection process with the questionnaire distribution method.

Result From the data collected, before the pandemic, there were only 9
respondents who chose E-commerce, but during this pandemic there were
14 respondents who initially chose conventional markets and then
switched to using E-commerce so that 23 respondents chose to shop via E-
commerce.
 Mhd Yavishan Novinda (1801101010019)

From the questionnaire, 15 respondents answered that they did not use E-
commerce at all before the pandemic, but there was a decrease in only 9
respondents who did not use E-commerce during the pandemic. Then there
was a change to respondents who transacted 1-3 times a month before the
pandemic, as many as 44 respondents decreased to 38 respondents during
the pandemic. As well as an increase in the number of respondents who
transacted 4-7 times a month before the pandemic as many as 5
respondents and an increase of 11 respondents in a pandemic condition
Conclusion It was concluded that the Covid-19 pandemic in Indonesia had a
significant effect on the pattern of using E-commerce by the community as
a means of meeting needs