MANISH KAUSHAL ermanishkaushal@gmail.

com
+91 72860 29990

Summary
Experienced and self-driven Data Scientist with two years of experience where I have used my skills to get
insights, analytics, Data modeling, and recommendations that enabled effective strategic planning. I have
eight years of experience, including five years of experience in search engine marketing, with a primary focus
on Google AdWords & YouTube.
Key Skills
• Data Science & Machine Learning
• Python, SQL, Statistical Data Modelling
• Modeling Techniques, Data Analysis
• Open CV
• Natural Language Processing (NLP)
• Google AdWords & Keyword Research
• Search Engine Marketing (SEM)

Profession Summary
Process Analyst | Accenture, Hyderabad May 2016 – Nov 2020
• Expertise in data science with strategically creating models & getting an in-depth sense of
datato extract information which helped clients create robust strategies.

• Exhibiting skills and expertise in overall SEM campaign creation, strategically setting up
campaigns to achieve the highest possible relevancy and quality scores & meeting advertiser
objectives.
PPC Executive & Sales Support | 3 Digital Marketers Aug 2015 – May 2016
Functioned as Digital Marketing Campaigner and involved managing the overall paid search campaigns for
the clients – covering planning, optimizing, and executing them.
• Performed ongoing keyword research, expansion, and optimization and reviewed the
adcontent, quality, and accuracy efficiently.

Inside Sales Associate | Arvato Services Aug 2013 – July 2015

Functioned as part of the Microsoft CCG team for the sales of Microsoft licenses in the northern region
through channel sales. Achieved monthly targets, which inspired more partners to join the Microsoft family.
• Provided Value Proposition to the client by generating revenue and achieved 80 closures for
Shopify in a month.
• Got recognized with a 40% salary hike as a reward for outstanding performance.
Business Development Executive | Architect SAP Solutions Mar 2012 – Mar 2013
• Successfully sold SAP (system application products) Annual Maintenance Contracts to the existing
clients.
• Recognized and target enterprise looking for SAP implementation / related solutions – developed
solutions as per the client.

Summer Intern – Maruti Suzuki India Limited

Devised a strategy to promote Maruti Suzuki vehicles to Fleet operators with taxis operating between
various cities for hotels and corporates in Indore and Bhopal. Created awareness among fleet operators
regarding the benefits of choosing Maruti’s vehicles and the cost savings that translated from the same.

Education
• 2008 | Bachelor of Technology – Computer Science | All Saints’ College of Technology, Bhopal
 • 2011 | Master’s in Business Administration – Marketing | Prestige Institute of Management and
Research, Indore
• 2021 | PG Diploma – Machine learning & Artificial intelligence| Online, IIIT- Bangalore
(Upgrad) Certificate and appreciation as "Star of the Month" | For delivering High
Performanceand getting Kudos from the clients.
Award Recognition & Certificates
• Received Merit Certificate from Maruti Suzuki | For meritorious performance during the internship,
my efforts translated into the sales to eight fleet operators with over 100 vehicles sold for inter-city
operations.
• Represented Prestige Institute of Management and Research | part of internal college committee to
manage the whole event of the international conference on novel business ideas.
• Participate in various social activities in my personal life, which helps me in many aspects of life.
Data Science Projects

Linear Regression on Boom Bikes Data Set:

• Predicted Number of users for bikes company by building a linear regression model that helps in
understanding the factors affecting sales and predicting the sales.

Lending Club Case study:

• Understanding risk analytics in banking and financial services and using data to minimize the risk of
losing money while lending to customers.

Telecom Churn Case Study:

• Analyze customer-level data of a leading telecom firm, build predictive models to identify customers at
high risk of churn, and identify the leading indicators of churn.

Build a CNN based model which accurately detects Melanoma:

• The dataset consists of 2357 images of malignant and benign oncological diseases formed from the
International Skin Imaging Collaboration (ISIC).

Analysis of ECG Based Arrhythmia Detection System Using Machine Learning

 Objective was to remove noise from the ECG signals by using 3D wavelet transformation and classify the
ECG signal in two categories: normal and abnormal.

Identification of dIsease in tomato leaves using Convolutional neural Network

 This project aims to use a transfer learning inception v3 model that has previously been trained on a
significant quantity of data to identify disease in tomato leaves autonomously.