CMA JUNE, 2021 EXAMINATION

PROFESSIONAL LEVEL-I
SUBJECT: 103. MANAGEMENT AND MARKETING MANAGEMENT

Time: Three hours Full Marks: 100

 Answer THREE questions from each part.
 Answer must be brief, relevant, neat and clean.
 Use fresh sheet for answering each question.

PART – A: MANAGEMENT (TOTAL MARKS-50)

Q. No. 1
(a) Briefly describe the principles of scientific management and administrative management.
What assumptions are made about workers?
(b) Suppose you have participated in a recent group project or task. Explain how members of
the group displayed each of the managerial skills and managerial roles.
(c) What do you understand the various dimension of emotional intelligence?
[Marks: (6+6+4) = 16]
Q. No. 2
(a) How a company formulates strategy using SWOT analysis? Explain in details with diagram.
(b) Describe the scope, responsible personnel and time frames for each kind of organizational
plan. How different kinds of plans are related?
(c) What are the barriers to effective planning and how can organization overcome these
barriers?
[Marks: (6+6+4) = 16]
Q. No. 3
(a) You are the CEO of a car manufacturing company. What are the basic environmental
challenges you face as your company continues it’s globalization efforts? Give some specific
examples in relation with your product.
(b) Under what circumstances might a firm find it advantageous to share with others the details
of one of its distinctive competencies?
(c) As a potential employee, what things might a firm do in its recruiting efforts to impress you?
[Marks: (6+6+4) = 16]
Q. No. 4
(a) Control systems tend to be most effective when they are integrated with planning and when
they are flexible, accurate, timely and objective-Discuss.
(b) How do you term organizational conflict? Through which ways you would manage the
various kinds of conflicts?
(c) Describe the popular motivational strategies that are applied to motivate the employees in
most of the organization.
[Marks: (6+6+4) = 16]
Q. No. 5
(a) The rapid growth of information technologies has changed the very structure of business
organization. In this context, explain the impact of Information Systems on organization.
(b) What do you mean by the term ‘budgetary control’? What are the prerequisites for a
successful budgetary control?
(c) Distinguish between delegation of authority and decentralization.
[Marks: (6+6+4) = 16]

Two marks are reserved for neatness and relevance

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CMA JUNE, 2021 EXAMINATION
PROFESSIONAL LEVEL-I
SUBJECT: 103. MANAGEMENT AND MARKETING MANAGEMENT

PART – B: MARKETING MANAGEMENT (TOTAL MARKS-50)

Q. No. 6
(a) “The terms ‘Selling’ and ‘Marketing’ are frequently used in an interchangeable manner.
However, selling is merely a tip of the iceberg called as Marketing.” Comment.
(b) Describe various types of Micro and Macro Environmental Factors and Forces influencing
Marketing Decisions.
(c) Define packaging. Explain the importance of packaging as a tool of marketing.
[Marks: (6+6+4) = 16]
Q. No. 7
(a) Describe the horizontal and vertical channel conflicts that might occur in (i) The automobile
industry, (ii) the music industry, or (iii) the clothing industry. How would you remedy the
problems you have just described?
(b) Explain the concept of dynamic pricing. How is dynamic pricing used on the Internet?
(c) What are the essentials of a good brand name?
[Marks: (7+5+4) = 16]
Q. No. 8
(a) “The personality traits and attitudes are important guides to consumer behavior?” Explain the
statement with example.
(b) Enumerate and discuss the major packaging decisions appropriate for the following
(i) FMCG company (ii) Consumer durable company
(c) What are various factors that influences consumer buying behavior?
[Marks: (6+6+4) = 16]
Q. No. 9
(a) Briefly describe the strategies that would be useful in the growing and maturity stage of the
product life cycle.
(b) What is the relationship between price and market? What are the strategies for price
leadership?
(c) What are the determinants of improving the marketing activities of enterprises through the
use of advanced information technologies industry?
[Marks: (6+6+4) = 16]
Q. No. 10
Write short notes on any four:
(a) Advertising versus promotion;
(b) Psychographic segmentation in market;
(c) Marketing in non-business sector;
(d) Difference between direct and indirect marketing;
(e) Customer Delight;
(f) 5 Ms of Advertising.
[Marks: (4 X4) =16]

Two marks are reserved for neatness and relevance

= THE END =

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