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Chapter - 7: Arket Equilibrium
Chapter - 7: Arket Equilibrium
MARKET EQUILIBRIUM
As Pepsi is a substitute good of Coke, when there is a fall in price of Pepsi, the demand for pepsi will go up - which will in
turn lead to a fall in demand for Coke. Therefore, there is a Downward/Leftward shift of demand curve from D1 to D2.
This results in the quantity demanded of Coke to decrease from Q1 to Q2 and the price will fall from P1 to P2.
As sugar is a raw material required in the production of Coke, if the price of sugar falls, there will
be a fall in the cost of production for Coke- leading to a Rightward shift of the supply curve from
S1 to S2 and as a result, price will fall from P1 to P2 and Quantity Supplied will rise from Q1 to
Q2.
The 20% tax placed on soft drinks by the government adds to the cost of production of Coca-cola,
causing a Leftward shift of the Supply curve from S1 to S2 - increasing the price of Coke from P1 to P2
and decreasing the quantity supplied from Q1 to Q2.
As Fast food is a complementary good of Coke, when the price of fast food falls, the demand for Coke increases. This
leads to an rightward shift of the demand curve from D1 to D2 - resulting in an increase in Quantity demanded for
Coke from Q1 to Q2 and the price to rise from P1 to P2.
Tax imposed on the imported cigarettes is an indirect tax which causes a Leftward shift of
the supply curve from S1 to S2, resulting in a decrease in Quantity supplied from Q1 to Q2
and rising the price of Cigarettes from P1 to P2.
When there is a ban in Cigarette advertising, people will be less informed about the availability of cigarettes in the market and be
less encouraged to buy it - leading to a fall in demand for cigarettes from D1 to D2. This will result in the fall of Quantity demanded
and price from Q1 to Q2 and P1 to P2 respectively.
As tobacco is a raw material required in the production of cigarettes, if the farmers get subsidized, their cost of
production will fall and hence, supply will increase, causing a Rightward shift of the supply curve from S1 to S2,
increasing Quantity supplied from Q1 to Q2 and price will fall from P1 to P2.
As Electric Cigarettes are a substitute of Cigarettes, when there is a rise in the price of electric cigarettes, the demand for it is likely to go
down; which in turn, will lead to a rise in demand for cigarettes - resulting in an rightward shift of the demand curve from D1 to D2. This
will cause Quantity demanded to shift from Q1 to Q2 and price will increase from P1 to P2.
Leftward Shift of the Supply curve & Rightward shift of the Demand Curve
As Natural disasters such as flood and earthquake have occured in major car producing region, the supply is likely to fall due to a halt or
delay in production. On the other hand, demographic changes such as rapid population growth in importing regions will increase the
demand. Overall, there will be a leftward shift of the supply curve from S1 to S2 and upward shift of the demand curve from D1 to D2. Price
and Quantity is likely to increase from P1 to P2 and Q1 to Q2 respectively.