ALEXIS LUJARES

Social Media Marketing Professional

CONTACT DETAILS RELEVANT EXPERIENCE

Website: alexislujares.myportfolio.com
COMMUNITY MANAGER
Email: alexislujares@gmail.com Likeable Media - Remote, November 2021 - Present
Linkedin: linkedin.com/in/alexis-lujares/
Responds to questions and comments across Manhattan West/Citrovia, Hannaford, Gerolsteiner, &
Social Media: @alexis_l89
Brookfield Place's branded social channels during established community management hours ensuring

brand voice and a high level of responsiveness is maintained

EDUCATION Adheres to an escalation process to ensure issues and crisis matters are appropriately flagged to all

necessary internal and external teams

Assists with scheduling and publishing content in real-time across client social channels in accordance
INTEGRATED MARKETING COMMUNICATIONS, B.S
with the client content calendar
MINOR: COMMUNICATION MANAGEMENT & DESIGN
Assists in sourcing influencers and brand advocates for potential partnerships for client campaigns
Ithaca College, Ithaca, New York Helps identify trends and community insights to be utilized in monthly reports and to inform future

strategic and creative direction

Peggy Ryan Williams Award for Academic Achievement
Directly manages clients' CM needs in the absence of the full-time Social Media Manager
& Community Leadership
Ithaca College • April 2019

Awarded to students who excel academically, demonstrate leadership MARKETING COORDINATOR

skills, and dedication to community service
Boston Children's Chorus (BCC), March 2021 - Present
Past: Marketing Intern & Digital Marketing Assistant, June 2018 - March 2021
Creative Crunch First Place Winner Spearheaded BCC's opportunity to sing with Hugh Jackman twice at TD Garden, #HUGHJACKMANCHOIR

Park Advenue, American Advertising Federation Chapter • May 2019 Increased likes on Facebook by 56% and followers on Instagram by 130%

Created an integrated advertising campaign for a mystery client in Maintains a 5% engagement rate on Instagram

under two hours, and judged by a panel of alumni industry professionals Manages all aspects of social channels from scheduling posts, copywriting, producing content including

EXPERTISE
but not limited to constituent interviews, short-form video, quotes, & graphics

Monitors & engages with BCC's online community and other like-minded mission-oriented accounts

Creates the monthly eNewsletter on Constant Contact

Social Media Platforms Assists with email campaigns like fundraising, concert announcements & general website upkeep

Instagram Updates media archives, promotional kits, & press lists

Facebook Collaborates daily with marketing/production, development, and programs teams

Twitter Tracks, analyzes, & reports on performance on social channels

LinkedIn
PUBLIC RELATIONS CONSULTANT
YouTube
Public Relations Lab, Ithaca College, January 2020 - May 2020
TikTok

Developed a public relations campaign with deliverables like a media advisory, press release &
Snapchat

Social Media Management Tools social media calendar for the Finger Lakes GrassRoots Festival of Music & Dance

Hootsuite
ORIENTATION LEADER
Sprout Social Office of New Students & Transition Programs, Ithaca College, August 2019
Sprinklr
Facilitated and managed small group discussions with 17 first-year students
Tweetdeck
Created a welcoming and inclusive environment by articulating and exemplifying Ithaca College’s
Later
academic and community expectations
Creator Studio
Introduced first-year students to campus support services, locations across campus, as well as social,
Other Tools
emotional, and academic resources
Adobe Photoshop & InDesign
Coordinated orientation evening events
Microsoft Office/Google Programs

Canva
CO-PRESIDENT
Constant Contact
Random Acts of Kindness Club, Ithaca College • January 2019 - May 2020
Classy
Member since January 2017; Social Media Manager • August 2017 - Dec 2019
Created, curated, and managed all published content on social media pages
Asana

Planned meeting activities and events with fellow executive board members
Slack

Trello
TRADITIONS CHALLENGE COMMITTE CHAIR
Certifications Students Today Alumni Tomorrow, Ithaca College • August 2019 - May 2020
Agency Ready 2020 • PR Council
Member since August 2017; VP of Business/Finance • August 2018- May 2019
Fundamentals of Social Media • Muck Rack
Fostered relationships between current students and alumni

Google Analytics for Beginners • Google

Planned events related to school pride & encouraged a spirit of philanthropy

Advanced Google Analytics • Google

Chaired committee of six students to organize publicity and development of the IC Traditions Challenge

Google Ads Display • Google Ads

app with 300+ campus users and alumni