CONSUMER SURVEY

GENERAL INFORMATION

NAME:

ADDRESS:

CONTACT NO. :

OCCUPATION:

AGE:

GENDER:

MARTIAL STATUS:

1. Are you a user of LG’s home product?

a) yes
b) no

2. if yes , which product are you using ?

a) TV
b) AC
c) DVD/VCD
d) Vaccum cleaner
e) Refridgerator
f) Washing machine
g) Microwave oven

3. By which medium you come to know about LG?

a) Advertisement
b) Family member
c) Friends/relative/neighbour
d) Other source

4. Have you seen any LG’s ad?

a) Yes
b) No
5. Which advertisement feature influenced you most in a particular ad?
a) Concept/message
b) Logo/slogan
c) Picturisation

6. How is your experience with this brand?

a) Excellent
b) Good
c) Very good
d) Fair
e) Poor

7. Based on the price range what impression do you carry of LG‘s products?
a) Economical
b) Costly
c) Neither economical nor costly

8. What do you think about the most striking media to advertise LG?
a) TV
b) Internet
c) Banner/holdings
d) Radio
e) Newspaper
f) Magazine

9. What makes you recall LG?

a) Logo/slogan
b) Message
c) Presentation of ad
d) Model/celebrity

10. While purchasing consumer durable which parameter influences you?

a) Price
b) Product feature
c) Brand
d) Service
e) Durability
 State your level of satisfaction of the LG products

SATISFACTION HIGHLY SATISFIED NEUTRAL DISSATISFIED HIGHLY-

SATISFIED DISSATISFIED

11. Availability

12. quality

13. product range

14. purchase
experience

15. usage
experience

16. market
strategies

17. service

18. price

19. durability

20. offers
Q.NO QUESTIONS YES NO
21. Does the advertisement reflect actual product
profile?
22. Did you find what you were looking for,
from this brand?
23. Are you a satisfied consumer of this brand?
24. Will you recommend LG products to others?
25. Do you think LG always brings out its best?
26. Do you prefer any financing scheme to
purchase consumer durables?
27. Do you have idea of switching from LG
products to other brands?

28. What do you like in the advertisement of LG?

a) impressive

b) satisfactory

c) unsatisfactory

29. The advertising strategy of LG is,

a) very good and promising

b) good and promising

c) good but need alteration

d) need complete alteration

30. Do you think the products of LG brand are value for money?

a) exactly

b) not at all