Bibliography

BIBLIOGRAPHY

Agarwal, S. K. (2014). A study of consumer behaviour of fast moving consumer goods

(FMCG) products in Madhya Pradesh, International Journal of Business and
Management Research, 4(1).

Akhter, S., Halim, A., Sohel, S. I., Sarker, S. K., Chowdhury, M. S. H., & Sonet, S. S.
(2008). A review on the use of non-timber forest products in beauty-care in
Bangladesh. Journal of Forestry Research, 19(1), 72-78.

Alhedhaif, S., Lele, U., & Kaifi, B. A. (2016). Brand loyalty and factors affecting
cosmetics buying behavior of Saudi female consumers. Journal of Business
Studies Quarterly, 7(3), 24-38.

Alok Sharma, C. Shanker, Lalit Kumar Tyagi, Mahendra Singh, Ch.V.Rao (2014).
Herbal medicine for Ayurvedic herbal industry: QUEST for Global Acceptance;
Arun Bhatt.

Alok Sharma, C. Shanker, Lalit Kumar Tyagi, Mahendra Singh, Ch.V.Rao (2008).
Herbal Medicine for Market Potential In India: An Overview, Academic Journal
of Plant Sciences 1(2); 2008: 26-36.

Arya, V., Thakur, R., Kumar, S., & Kumar, S. (2012). Consumer buying behaviour
towards Ayurvedic medicines/products in Joginder nagar-A survey. Ayurpharm-
International Journal of Ayurveda and Allied Sciences, 1(3), 60-64.

Awad, A., & Al-Shaye, D. (2014). Public awareness, patterns of use and attitudes toward
natural health products in Kuwait: a cross-sectional survey. BMC complementary
and alternative medicine, 14(1), 105.

Babu, M. G., Vani, G., & Panchanatham, N. (2011). Consumer behaviour towards over-
the-counter herbal products in India. Global Vision Publishing House, 53-62.

Beverland, M. (2001). Creating value through brands: The ZESPRITM Kiwi Fruit Case,
British Food Journal, 103(6), 383-399.

Bhave & Ashish (2002) Customer satisfaction measurement, Quality and Productive
Journal.
Brown, K., Mellveen, H. & Strugnell, C. (2000). Nutritional awareness and food
preferences of young consumers in Northern Ireland, Nutritional and Food
Science, 30(4-5), 230-235.

Charwak, B (2016). The customer satisfaction towards Himalaya skin care products,
International Journal of Academic Research, 3(2), 45-50.

Chiang, C. T., & Yu, W. C. (2010). Research of female consumer behavior in cosmetics
market case study of female consumers in Hsinchu Area Taiwan.iBusiness,
2(04), 348.

Deliya, M. (2012). Consumer behavior towards the new packaging of FMCG products.
National Monthly Refereed Journal of Research in Commerce and Management,
1(11), 199-211.

Desai, K. S. (2014). A study on consumer buying behaviour of cosmetic products in

Kolhapur. Reviews of Literature, 1(10), 1-11.

Dhillon, M. K., Miglani, S. S., & Singh, M. K. B. (1995). Preference of place and factors
associated with purchase of food items and durable goods by rural and urban
consumers .J. Res. Punjab Agric. Univ, 32(1), 112-120.

Diversity Of Consumer Behavior - Answers.com. (n.d.). Retrieved from

<http://www.answers.com/Q/Diversity_of_consumer_behavior>

Duff, M. (2007). Niche marketing of cosmetics. DSN Retailing Today, 38, 29-35.

External Environmental Factors Affecting Consumer ... (n.d.). Retrieved from

<https://www.wisdomjobs.com/e-university/consumer-behaviour-tutorial-
94/external->.

Fabila, M & Mustika, S. P. (2013). A study of brand consumption and consumer

satisfaction towards fast-moving consumer goods, Journal of Business and
Management. 3(1), 61-75.

Foster, B. D., & Cadogan, J. W. (2000). Relationship selling and customer loyalty: an
empirical investigation. Marketing Intelligence & Planning, 18(4), 185-199.
Garg, B. (2007). Rural marketing-Study of consumer behaviour with reference to hair
oils. Indian Journal of Marketing, 37(8), 22-24.

Garga, P., Ghuman, K., & Dogra, B. (2009). Rural marketing of select fast moving
consumer goods in Punjab. Indian Journal of Marketing, 39(5), 21-27.

Gayathri, J. & Kousika, J. (2016). A study on customer satisfaction and preference

towards foreign branded cosmetics in Tirupur city, Intercontinental Journal of
Marketing Research Review 4(9), 9-17.

Gillani, S. F., Yousaf, S., & Khan, S. (2013). The effect of brand characteristics on brand
loyalty a study of cosmetics products in Peshawar Pakistan. International Review
of Basic and Applied Sciences, 1(1), 1-11.

Golnaz Rezai, Muhammad Zaid M. Zahran, Zainalabidin Mohamed & Juwaidah, Sharifuddin,
factors influencing Malaysian consumers online purchase of herbal products, Social
sciences & humanities Pertanika J. Soc. Sci. & Hum. 21(S): 109 – 122.

Grover, V., & Malhotra, M. K. (2003). Transaction cost framework in operations and
supply chain management research: theory and measurement. Journal of
Operations management, 21(4), 457-473.

Grover, V., & Malhotra, M. K. (2003). Transaction cost framework in operations and
supply chain management research: theory and measurement. Journal of
Operations management, 21(4), 457-473.

Gupta, N., & Garg, V. (2016). Desi Bustle v/s MNC Muscle: How Ramdev's Patanjali is
setting trend for HUL. International Academic Journal of Business
Management, 3(2), 1-12.

Gurmeetkaur, (2016), A study of customer satisfaction towards selected herbal cosmetic

products, International Journal of Business Management and Scientific Research,
19, 51-57.

Guthrie, M., Kim, H. S., & Jung, J. (2008). The effects of facial image and cosmetic
usage on perceptions of brand personality. Journal of Fashion Marketing and
Management: An International Journal, 12(2), 164-181.
Hirekenchanagoudar, R. (2008). Consumer Behaviour towards Ready- to- Eat Food
Products, Thesis, University of Agricultural Sciences, Dharwad.

How Hr Is Good For Business | Alphastaff | Tailored Hr ... (n.d.). Retrieved from
<https://www.alphastaff.com/how-hr-is-good-for-business/>.

https://www.patanjaliayurved.net/ 5 Steps To Understanding Your Customer’s Buying

Process ... (n.d.). Retrieved from <https://www.b2bmarketing.net/en-
gb/resources/blog/5-steps-understanding-your-cus>. Ayurvedic Products Online
Shopping: Ayurvedic Patanjaliayurved.net. (2018). Patanjaliayurved.net.
Retrieved from

Huda, M. M., & Sultan, P. (2013). Buying motives of herbal skin care products: The case
of generation Y in Bangladesh. International Review of Business Research
Papers, 9(5), 68-80.

Hugar, L. B., Shivaraya, B., & Verriswamy, J. (2001). Dynamics of consumer behaviour
in vegetable marketing. Indian Journal of Marketing, 31, 27-33.

Imami Skin & Cosmetic Center. Imami Skin and Cosmetic Center. N. p., 2018. Web. 29
Oct. 2018.

Individual Determinants Of Consumer Behaviour In Consumer ... (n.d.). Retrieved from

<https://www.wisdomjobs.com/e-university/consumer-behaviour-tutorial-
94/individua>.

Irshad Ali & Manmohan Yadav, A study of consumer perception of Herbal products in
Bhopal (with special reference to Vindhya herbal products), International Journal
of Management Studies II(1), 69-80.

Ismaila, S., & Mokhtara, S. S. M. (2016). The Actual Purchase of Herbal Products in
Malaysia: The Moderating Effect of Perceived Benefit. In International Soft
Science Conference, (83-88).

Jain, A., and Sharma, M. (2012). Brand awareness and customer preferences for Fast
Moving Consumer Goods (FMCG) products in rural market: an empirical study
on the rural market of Garhwal region, VSRD International Journal of Business &
Management Research, 2(8), 434-443.
Joshi, M. S. (1993). Food purchase habits and consumer awareness of rural and urban
housewives in Dharwad. MH Sc. Thesis.

Kamenidou, I. R. E. N. E., Tzimitra-Kalogianni, I., Zotos, Y. I. O. R. G. O. S., & Mattas,

K. (2002). Household purchasing and consumption behaviour towards processed
peach products. New Medit, 1(1), 45-49.

Kapoor, V. P. (2005). Herbal cosmetics for skin and hair care.

Kotler, P and Gary Armstrong (2010). Principles of marketing. Pearson education.

Kotler, P. (2008). Marketing Management (11th ed.). New Delhi: Pearson Education

Kotler, P., & G., A. (2009). Principles of Marketing (12th ed.). New Delhi: Pearson
Education.

Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2014). Marketing Management-A South
Asian Perspective (14th ed.). New Delhi: Dorling Kindersley (India) Pvt. Ltd.

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research
activities. Educational and Psychological Measurement, 30(3), 607-610.

Kulkarni, M. S., & Murali, D. (1996). Study on purchasing practices of consumers of

Parbhani Town. Indian Journal of Marketing, 26, 3-7.

Kumar, A., & Ahuja A. (2017). Consumer behavior towards patanjali products: a study
on consumers with reference to Rohtak district of Haryana. Kaav International
Journal of Economics, Commerce & Business Management, 4(2/A55), 404-410.

Kumaravel, K., & Vikkraman, P. (2013). A study on consumer behavior towards FMCG
products with special reference to personal care products. Life Science
Journal, 10(2), 1524-1530.

Lindquist, Jay, and Sirgy, M. Joseph Sirgy. Shopper, Buyer, and Consumer Behavior:
Theory, Marketing Applications, and Public Policy, ISBN: 1426630506, 2008.

Market Potential In India: An Overview” Academic Journal of Plant Sciences 1(2); 2008:
26-36.
McLaughlin, D., Lui, C. W., & Adams, J. (2012). Complementary and alternative
medicine use among older Australian women-a qualitative analysis. BMC
Complementary and Alternative Medicine, 12(1), 34.

Meenakshi, K. sundari & Janaki, R., A study on consumer preference towards Himalaya
skin care products in Tirupur city, Intercontinental Journal of Marketing
Research Review 4(12), 23-29.

Mugenda, O. M., & Mugenda, A. G.(2003). Research Methods Quantitative and

Qualitative Approaches.

Naganathi, T., & Mahalakhshni, M. (2016). Consumers’ Brand Preference and Buying
Behaviour of Cosmetic Products at Coimbatore City. Intercontinental Journal of
Marketing Research Review, 4(01), 2347-1670.

Nair, V. K. (2007). A study on purchase pattern of cosmetics among consumers in Kerala.

International Marketing Conference on Marketing & Society, 581-595.

Naresh , B & Bhanu S.R (2012). Impact of perception on consumer purchase behavior of
herbal product in India, Indian Journal of Research, 233-235.

One of the Best Ayurvedic Companies in India | Dabur . (2018). Dabur.com. Retrieved
from <https://www.dabur.com/>

Performance Indicators Event #2 Flashcards | Quizlet. (n.d.). Retrieved from

<https://quizlet.com/113957717/performance-indicators-event-2-flash-cards/>.

Pujari (2015). Indian consumer buying behavior and perception to herbal drugs:
A Review, International Journal of Progressive Pharmacy.

Punniyamoorthy, R., & Parthiban, B. (2015). An investigation on brand awareness in fast

moving consumer goods with special reference to orphanages in Chennai
region. Journal Impact Factor, 6(1), 268-279.

Ravindra & Sunita Yadav, Consumer Perception towards Skin Care Product of Patanjali
Brand: A Study of Rewari District, International Journal of Research, 04(09),
877-886.
Rees, A. M. (1992). Factors influencing consumer choice. International Journal of Dairy
Technology, 45(4), 112-116.

Rekha, M. B., & Gokila, K. (2015). A study on consumer awareness, attitude and
preference towards herbal cosmetic products with special reference to Coimbatore
City. International Journal of Interdisciplinary and Multidisciplinary
Studies, 2(4), 96-10.

Ritho, M., Klepser, T. B., & Doucette, W. R. (2002). Influences on consumer adoption of
herbal therapies. Drug Information Journal, 36(1), 179-186.

Samojlik, I., Mijatović, V., Gavarić, N., Krstin, S., & Božin, B. (2013). Consumers’
attitude towards the use and safety of herbal medicines and herbal dietary
supplements in Serbia. International Journal of Clinical Pharmacy, 35(5), 835-840.

Samojlik, I., Mijatović, V., Gavarić, N., Krstin, S., & Božin, B. (2013). Consumers’
attitude towards the use and safety of herbal medicines and herbal dietary
supplements in Serbia. International Journal of Clinical Pharmacy, 35(5),
835-840.

Sankaranarayanan, K. G., & Mekoth, N. (2014). Cosmetic consumption pattern among

male college students: A cluster analytic segmentation approach. CLEAR
International Journal of Research in Commerce & Management, 5(6), 5-10.

Sarwade, W.K. (2002). Emerging dimension of buyer behaviour in rural Area, Indian
Journal of Marketing, 32(2), 9-17.

Saxana, R. (2006). Marketing Management (4th.ed.). New Delhi, The McGraw-Hill

Companies, 604.

Sayulu, K., & Ramana R. V. V. (1998). Socio-economic influences on rural consumer

behaviour-An empirical study. Indian Journal of Marketing, 28(5-7), 8-20.

Schiffman, L. G and Kanuk, L. Leslie. (1994) Consumer Behaviour, NJ: Prentice Hall.

Schiffman, L., & Kanuk, L. (2008). Consumer Behaviour (10th ed.). New Delhi: Pearson
Education.
Sen, S., & Chakraborty, R. (2015). Toward the integration and advancement of herbal
medicine: a focus on Traditional Indian medicine. Botanics: Targets and Therapy,
5(33-44).

Shimpi, S. S., & Sinha, D. K. (2010). A factor analysis on product attributes for
consumer buying behavior of male cosmetics in Pune city. International Journal
in Multidisciplinary and Academic Research, 2(2), 28-48.

Shivanand, P., Nilam, M., & Viral, D. (2010). Herbs play an important role in the field of
cosmetics. International Journal of PharmTech Research, 2(1), 632-639.

Singh, N., & Bansal, M. (2017). A study on the purchase behavior and cosmetic
consumption pattern among young females in Bathinda (Punjab). In International
Conference on Recent Innovations in Science, Agriculture, Engineering and
Management, Punjab (India). Retrieved from http://data. Conference world.
in/GKU/168. pdf.

Singh, R. (1983). Consumer‘s Store Loyalty and Preferences., Indian Journal of

Marketing, 13(6-7), 14-21.

Sitamber, G. & Mahonar, M.K. (1980). Consumer Shopping Behaviour, Indian Journal
of Marketing, 11(3), 23-26.

Sondoh Jr, S. L., Omar, M. W., Wahid, N. A., Ismail, I., & Harun, A. (2007). The effect
of brand image on overall satisfaction and loyalty intention in the context of color
cosmetic. Asian Academy of Management Journal, 12(1), 83-107.

Srinivasan, N., Elangovan, S., & Chinnaiyan, P. (2000). Consumer perception towards
processed fruit and vegetables products. Indian Economic Panorama, 10(3),
11-12.

Srivastava, P. & Kumar, R. (2013). A study of consumer behaviour that influence

purchase decision of FMCG products in rural markets of Uttar Pradesh.
International Journal of Retailing & Rural Business Perspectives, 2(3), 541-546.

Stävkovä, J., Stejskal, L., & Toufarovä, Z. (2008). Factors influencing consumer behavior
when buying food. Agricultural Economics-Czech, 54(6), 276-284.
Suganya, R., & Hamsalakshmi, R. (2017). A study on customer buying behavior of
selected ayurvedic healthcare products. International Journal of Advanced
Research and Development, 2(2), 13-18.

Sukato, N., & Elsey, B. (2009). A model of male consumer behaviour in buying skin care
products in Thailand. ABAC Journal, 29(1), 39-52

Sulekha, D., & Mor, K. (2013). An investigation of consumer buying behavior for Fast
Moving Consumer Goods (FMCG): An empirical study of rural Haryana. Global
Journal of Management and Business Research.

Suman Si & Mansi Kapoor (2014). Impact of Branding Strategies on Consumer Buying
Behavior in FMCD Industry ,IOSR Journal of Business and Management, 16(1).
126-135.

Sundar, K. (1997). Store image of Saravana Bava Super market in Cuddalore district
(A critical study). Indian J. Mktg, 24(4-6), 25-30.

Sundari. R & Murugan.M.S (2011). Brand loyalty influence on women’s buying behavior
with special reference to personal care products, International Journal of
Commerce, IT and Management, 1(2), 56-62.

Tauseef, A. (2011). The impulse buying behaviour of CONSUMERS for the fast moving
consumer goods (FMCG) Products in Jodhpur, Australian Journal of Basic and
Applied Sciences, 5(11). 1704- 1710.

Thanisorn, R., Byaporn, N., & Chanchai, B. (2012). Thai consumers' perception on
herbal cosmetic products: A comparative study of Thai and imported
products. Information Management and Business Review, 4(1), 35.

Vasanthi, T & Kavitha, N (2016). Consumer awareness and purchasing behaviour of

green products - an analytical study, Intercontinental Journal of Marketing
Research Review 4(2), 5-12.

Veena, M. (2014). Women behaviour regarding cosmetics products: an empirical study of

South Delhi. International Research Journal of Management Sociology &
Humanity (IRJMSH), 5(7), 34-41.
Vernekar, S. S., & Wadhwa, P. (2011). Green Consumption: an empirical study of
consumers attitudes and perception regarding eco-friendly fast moving consumer
goods (FMCG) products, with special reference to Delhi and NCR region. 1(1),
64-74.

Welcome To The Himalaya Drug Company. Himalayawellness.com. N. p., 2018. Web..

Yee, J. & Young, L., (2001). A public health approach to reducing the fat content of Meat
Pieces in Auckland, Journal New Zealand Dietetic Association, 55(1), 22–27.

Yeon Kim, H., & Chung, J. E. (2011). Consumer purchase intention for organic personal
care products. Journal of Consumer Marketing, 28(1), 40-47.

Yuvarani, R. (2010). A study on rural consumer behaviour towards selected fast moving
consumer goods in Salem district. International Journal of Research, 2(2).

Zimmerman, C. (2012). A pilot study to assess students’ perceptions, familiarity, and

knowledge in the use of complementary and alternative herbal supplements in
health promotion. Alternative Therapies in Health and Medicine, 18(5), 28.