M DIA

STUDIES

SUBMITTED TO- SUBMITTED BY-

MR. NITIN KATOCH KAVITA THAKUR
FD,SEM-4
ADVERTISEMENT
 INTRODUCTION

Advertising - A Way Of Communication That Reaches

All Types Of Sector.
It Provides Information And Creates Awareness Among
People Relating To A Product Etc.
 Create awareness
Changing Customers’
attitudes, etc.

To Inform -To increase

brand awareness and brand
exposure in the target
market.

Brand Building

OBJECTIVE OF
ADVERTISEMENT

To Persuade -
Persuading customers
to perform a Increasing Sales
particular task.

To Remind - To reinforce
the brand message and to
reassure the existing and
potential customers about
Creating Demand the brand vision
TYPES OF ADVERTISING MEDIA

Outdoor Advertising (Billboard,

Transport)

Media Advertising (Television, Radio)

Print Advertising (Newspaper,

Magazine)

Internet Advertising

Celebrity Advertising

Cinema Advertising

Retailer/Local Advertising

Brand Advertising
 OUTDOOR ADVERTISING

Publicized product or service outdoors.

Billboards, bus benches and on buses etc,
Suitable for small business and effective option.
Attention catcher.

Mars outdoor advertisement

PRINT ADVERTISING

Oldest media.
Printed on some type of paper.
Newspapers and magazines.
Effective when people see it.
Reach large no. of people.
 CELEBRITY ADVERTISING

Use of public figure‟s.

Selling product or services.
Give preference to a certain product.

BRAND ADVERTISING

Advertising with a strong emphasis on the company brand (logo

and/or company name) also known as integrated marketing
communications (IMC).
McDonalds

ROLE OF ADVERTISING -
McDonalds INDIA
 McDonalds in India
McDonald's was started as a drive-in restaurant by two brothers,
Richard and Maurice McDonald in California, US in the year 1937.
It is World's largest chain of hamburger fast food restaurants,
serving around 68 million customers daily in 119 countries across
35,000 outlets.
McDonald’s entered India in the year 1996 when the fast food retail
market in India was at a nascent stage.

Challenges faced in the begining

Adapting to the tastes.

Preferences/culture of the local customers.
Perception of Indian consumers towards American food habits.
Obstruction from political parties.
Issues with distribution.
Designing a proper supply chain to training the employees on
McDonald’s standards.
McDonalds Swot Analysis

STRENGTH OPPORTUNITIES
42% of US fast-food International expansion.
hamburger business. Only serving 1% of theOnly
foodConsistency of food. serving 1% of the world’s
Successful items: Fries, Happy population.
Meal, Aloo tikki, EggHappy
Meal, Aloo tikki, Egg McMuffin,
PromotionsMcMuffin,
Promotions
Overseas market.

WEAKNESS THREATS
Declining market share. Strength of competition.
Weak product development. More health-conscious
Quality and taste of products. consumers.
 McDonalds products in India

McDonalds had first studied the behavior of the Indian

customerand provided a totally different menu as compared to its
menu offered inInternational market.
India is the only country where McDonalds serve vegetarian
menu.Even the sauces and cheese used in India are 100%
vegetarian.

McDonald’s menu includes:

• Burgers
• Chicken & Sandwiches
• Salads & Wraps
• Snacks & French Fries
• Desserts & Shakes
• Beverages
 PROMOTIONS
Selecting Advertising Objectives &
Budgeting

Get up to speed w/ the new trend in eating healthy and staying

active
Focus on Moms and Families
Educate people

McDonald’s has a huge budget that allows them to target whatever

market they see as beneficial.
They are able to change their advertising strategy as often as they
change their menu.
McDonald's is Your Kind of Place (1967)
McDonald's and You (1983)
Have you Had your Break Today? (1995)
I'm lovin' it (2003)

The various promotion channels being used by McDonalds to

effectively communicate the product information are-
 HOW DO McDonalds ADVERTISE?

McDonald's does its promotion through television,print ads

hoardings and bus shelters.

PERSONAL SELLING

Personal selling is most effective tool for building

buyers preference, convenience and actions

SALES PROMOTION

Promoting the business unit through organizing

various contest,programmes,functions,distribution of
free discounts coupons etc that attracts attention of
the customers
 PUBLIC RELATIONS
Public Relations are also an important part of the McDonalds
marketing strategy. The restaurant employees play a huge role in
interacting with the public. On a day-to-day basis the employees
commit themselves to customers and the customers feelings
toward the brand. McDonalds feels that before they communicate
with their customers they need to be aware of what their
competitors are communicating, so they can create a beneficial
difference between themselves and the competitors.

DIRECT MARKETING

Direct marketing is also one of the efficient tools for promotion.

TheMcDonalds uses tool in the home delivery services in which
they directlyserve the order to their home. Also they have a
websites which are morein preference for direct marketing in that
they usually mentioned all thenew offers along with the contact
number of your nearby outlets.
MCDONALD'S DIFFERENT ADVERTISING MEDIA

The food and beverage company uses a

combination of digital, print, and TV ads to
communicate their product offering, which
appeals to a large audience.

TV COMMERCIALS

OUTDOOR ADVERTISING
PRINT ADVERTISEMENT

SOCIAL MEDIA

FACEBOOK
 INSTAGRAM

TWITTER

McDonald's slogans India

McDonald's mein hai kuch baat. (Oct. 13, 1996–1999)

Toh aaj, Mmmmmmmmmm! McDonald's ho jaye. (1999–2003)
I'm lovin' it (2003–present)
McDonald's collaboration for promotion

Promotional partnership with disney

McDonald's promotion partnership provides Happy Meals with

figures from movies from Walt Disney Animation Studios, Pixar
Animation Studios, Disney Live Action, Marvel Studios, and
Lucasfilm.

Promotional partnership with NBA(

national basketball association)
CREATIVE McDonald's ADVERTISEMENTS