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pho?i cu?a Cong t. What effect does a firm’s frequency of advertising in online and offline
environments have on customers’ purchase intentions. Gatticker, U., Perlusz, S. And Bohmann, K.
(2000), using the Internet for B to B activities: A.
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consumer behavior mostly through. This is being conductedso as to searchvarious secondarysources.
Direct mail can be focused on a particular geographic territory given postal districts or other
geographic variables. (Ellsworth, 2009) Personalization in the Direct mail means not just addressing
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