Solution
Market analysis for Neobrand Pharma
Market landscaping
The domestic market is
expected to reach 65 Billion
dollars by 2024, and coupled
with lucrative government
schemes, the market is ripe for
Neobrand Pharma to enter.
Brand to launch and
Go to market strategy
They should analyze the most
profitable product they have in
therapeutic area and should
focus their marketing strategy
on that. Respiratory diseases
post Covid will grow and so
they can focus their efforts in
that area.
Sales structure and
growing contribution
margin
They should initially start with
building market awareness
about their product portfolio.
It might lead to poor sales in
the first year but post that they
will create a superior brand
image and reach 20%
contribution margin from
speciality business.