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Course Code and Title: GE104 – PURPOSIVE COMMUNICATION

Lesson Number: 3
Topic: Models of Communication 2

Introduction:

Models are representations. Models are envisioned to display a simple image of

usually a more complicated information, event, or process for the vital attributes that could
be stressed and examined. Models concentrate on some properties that their creators take
into account and less emphasis on other features. Therefore, by studying models, you learn
about the object, occurrence, or method and the perspective of the creator.

In the study of communication, models perform in this same way, simplifying complex
things that help scholars and learners better comprehend the components and methods
involved. Like other models, communication models also present significant insights into the
standpoints of the inventors.

Learning Objectives:
 Recognize the different communication models.
 Propose a project to the city mayor that you feel would benefit students of
DFCAMCLP.
 Develop your communication model based on the situation provided.
Pre-Assessment:
Choose the letter of the best answer. Provide an extra sheet for your answers.
1. It is seen as an important part of this model to ensure that communication takes place.
A. Message B. Channel C. Feedback D. Message

2. Communication is moving forward is at the same time, coming back to itself and being
affected by its______________.
A. Past Behavior B. Feedback C. Delivery D. Channel Used

3. The following are characteristics of the Linear Model except.

A. Unidirectional B. Simple C. Mutual Understanding D. Values Psychosocial

4. This model illustrates how the development and growth of communication or

communicative actions will always be based on previous experiences or behaviors.
A. Helix Model B. Osgood Model C. Shannon Model D. Berlo's Model

5. This model of communication is also known as the telephone model.

A. Dance’s Helix Model C. David Berlo’s Model
B. Osgood-Schramm Model D. Shannon-Weaver Model

Lesson Presentation:
Models of Communication
The process of communication can be studied through communication models.
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Speaker Speech Audience Effect

Occasion