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When crises situations such as COVID-19 happen, they force hospitality companies to
change their operating strategies. These events generate high levels of uncertainty and
usually require quick responses in facing negative impacts. Nevertheless, previous
research has shown that there is little preparedness for a crisis situation in the
hospitality industry, due mainly to a lack of devoted resources and a lack of knowledge
and experience about how to act. Previous research has focused on destination
response and recovery with little research specifically in hospitality responses and
recovery strategies. However, the little research unanimity that exists has found that
crisis situations have a strong impact on the hospitality industry. The immediate-term
impacts are a severe decrease in tourists, occupancy levels and a fall in average daily
rate (ADR) and revenue per available room (RevPar). In the short term, other impacts,
such as job cuts, changes in operations and reduction in services, threaten the recovery
of the hospitality industries. In the medium–long term, difficulties in collecting loans,
postponed future investment plans or difficulties in paying debts can accelerate the
return to normal activity. Summarizing, the main response strategies are focused on
cost reduction, push and relaunch local market, price reduction, preparation of
contingency plans and human resource policies.\
Goals:
In what way did they follow the protocol and what are those
A Timeline for Completion of each Element of the Research Project
Year 2021
ID Task Name Start Finish Duration Month
September October November
1 2 3 4 1 2 3 4W 1W 2W 3W 4W
W W W W W W W
1 Title
2 Abstract
3 Introduction
4 Literature
review
5 Methods
6 Results
7 Discussion/
Conclusion
8 References/
Bibliography