FINAL REQUIREMENTS IN PCM

(This will also serve as an Activity, Final Examination and Class Participation for the Final Term)

TASK 1: MAKE AN ADVOCACY CAMPAIGN PLAN BY GROUP.

1. The Advocacy Campaign Plan must have the following parts:

I. Cause
II. Objectives
III. Audience
IV. Concept (conceptualizing the material/digital poster)
V. Tagline/ Slogan for your material
2. At least 3 pages of a letter size (8.5x11) document
3. One inch margin on all sides
4. Font style of Times New Roman or Arial (Font size of 12)
5. 1.5 spacing
6. Include citations of references/sources at the last page
7. Write the name of the group members, course year and section 8. Saved a PDF copy for
uploading.

ADVOCACY CAMPAIGN PLAN/ GUIDELINES

1. Identify your cause.

Start with the problem and brainstorm causal factors for that problem by asking why. Connect them in a
logical cause and effect order until arriving at the root of the problem.
(May include statistics, facts, definition of the problem, information from published related studies, researches
and posted advocacy campaigns.)

2. Make clear objectives.

Identify the Level of Knowledge Necessary to Achieve Your Objective. Before you begin writing objectives, stop
and think about what type of change you want to do/make or achieve.
(What change would this advocacy can do/bring to the situation or for the groups of individuals who share
similar problems).

3. Know your audience.

Knowing or anticipating who will be reading/watching your advocacy material is a key to its effectiveness.
Identifying your beneficiaries would also matter.

4. Develop a concept.
Set and implement the strategies that you will used.
Identify the materials (all will create a digital poster) and platforms (if given the chance, where will you post or
what are the platforms you will use to disseminate the digital poster.

5. Write a tagline/slogan for your material.

Define your message or motivational words and build awareness. It
should be persuasive, interesting, catchy and easy to remember.
EXAMPLES OF ADVOCACY CAMPAIGN PLANS AND POSTERS
TASK 2: MAKE AN ADVOCACY CAMPAIGN DIGITAL POSTER (8.5 x 11).

1. The output or the digital poster should be based on the advocacy campaign plan specifically on
the written concept.
2. If the group will decide to use a model/character for the poster, choose only from the group
members and family members to avoid going outside.
3. The group is encouraged to create own graphics and designs, but may also use pictures,
graphics and designs available online in crafting the posters but make sure to cite the sources.

Example digital posters created by the previous PCM students

TASK 3: PRESENT THE DIGITAL POSTER IN CLASS. (February 7-10, 2022)

1. Prepare a short introduction before presenting the created digital poster in the class.
(The group may use the details written in the advocacy campaign plan.)
2. The group will be given a maximum of 5 minutes to present.
3. All the members of the group will speak during the short presentation.

TASK 4: UPLOAD ALL THE TASKS BY GROUP IN THE GOOGLE CLASSROOM AND TO THE
LINK PROVIDED BELOW BEFORE OR ON THE SCHEDULED GROUP PRESENTATION:

https://drive.google.com/drive/folders/1MC27EDXS7-v0IsBLTI9l3iy05Hu40IsI?usp=sharing

1. Create a file/folder for your group inside your section’s folder, Final Requirements.
2.File name should consist of the Surnames of each member (example:
Bante,Arellano,Enriquez,Galvez,Aniel).
3.Be careful in uploading your files. Do not delete other files.)
(1. Advocacy Campaign Plan, 2. Advocacy Campaign Digital Poster)

Final requirement of the course

PCM focuses on developing speaking, writing, and presenting skills to be able to create meaningful
representation of oneself, one’s group, and one’s community- both in local and global context simulated
scenarios. Demonstrate your knowledge on the core competencies of the course by creating an
advocacy campaign through showcasing your communication skills and presenting in multimodal skills.
Pick any subject which you believe needs your voice to represent for them like ecology, human rights,
or freedom. Whatever interests you, that would mean you need to have a complete understanding
about your subject and their needs. Basic research skills are needed to do this. Remember, you need
to use more than one skill- you use speaking and presenting; or writing and presenting. The challenge
is on your creativity. The rubric for grading your final requirements is presented below. It also serves
as the guidelines in creating it too. Focus on the use of the language.
Rubric for Scoring the Advocacy Campaign Plan, Digital Poster and Oral Presentation

Criteria Description Percentage Score

Does it sound interesting to the target audience?

Does it appear to be refreshing, original, updated and an innovative
Content
version of the previous idea? 20%
(Concept/
Does it use a new approach?
Idea)
Does it reflect relevance/timeliness?
Does it inform and inspire?
Does it achieve its objectives?

Is it appropriate for and attractive to the target audience?

Audience Is it motivating the audience in taking a stand? 20%

Is the structure good and pleasing to the viewers?

Script/Tag
Is it well-researched?
line/Slogan 20%
Is the dialog clearly understood?
Is it coherent?

How well is poster produced in terms of the following:

• visual style;
20%
Technical • editing
Quality • rhythm of material

Creates a well-planned content and structure of Advocacy Campaign

Plan, Advocacy Campaign Poster and Oral Presentation 20%
Over-all
Presentation