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International Journal of Civil Engineering and Technology (IJCIET)
Volume 10, Issue 10, October 2019, pp. 489-504, Article ID: IJCIET_10_10_047
Available online at http://www.iaeme.com/ijciet/issues.asp?JType=IJCIET&VType=10&IType=10
ISSN Print: 0976-6308 and ISSN Online: 0976-6316
© IAEME Publication
ABSTRACT
The purpose of this study is to examine the relationship between risk management
and business ethics in the GCC region. The financial crises and the scandals of big
corporations because of unethical issues raised awareness about the significance or
compliance with business ethics in business entities. It becomes clear that unethical
actions may have a devastating impact on business in terms of reputation loss and
financial fines imposed by regulatory bodies. This suggests that business ethics risk
must be considered with due care by business organizations. In this sense, business
ethics are linked to risk management.
In this study, we utilized a questionnaire survey that was directed to 970
individuals from five different Gulf countries namely: Bahrain, Saudi Arabia, Kuwait,
Oman and UAE. The research instrument consists of 16 different items that measure
the main dimensions of risk management and business ethics. We tested the reliability
of the questionnaire using Cronbach Alpha. The overall reliability of the
questionnaire is 0.792 and the reliability levels for the main dimensions of both risk
management and business ethics were found to be satisfactory. The findings reveal
that ethics has a strong relationship with risk management in the sense that an
effective and efficient risk management cannot be achieved without ensuring ethics
compliance by all parties involved. All managers of an organization must maintain
ethicality to ensure other employees follow their steps. Business ethics risk
management must be based on a solid model that covers the steps of identifying,
assessing and facing ethical risks. Notably, the study indicates that compliance with
business ethics risk management ensures the sustainability and profitability of the
business throughout the GCC region.
Keywords: Risk, Risk Management, Business Ethics, Risk Assessment, Ethics Risk
Management, GCC
Cite this Article: Saad Darwish and Marwan Mohamed Abdeldayem, Risk
Management and Business Ethics: Relations and Impacts in the GCC. International
Journal of Civil Engineering and Technology 10(10), 2019, pp. 489-504.
http://www.iaeme.com/IJCIET/issues.asp?JType=IJCIET&VType=10&IType=10
1. INTRODUCTION
Max Weber once said that entrepreneurs could only be successful if they had a clear vision,
energy and ethical qualities (Weber, 2015). Ethics are thus an indispensable factor in the
success of the business. However, it seems that some modern businesses do not give much
care to ethical considerations and inflict the world with massive unethical occurrences that
result in unfavorable consequences such as the financial crises that are accompanied by
depression and have a devastating effect on individuals, corporations, and countries as a
whole. In fact, the extensive research that was conducted to investigate the causes of the
economic crisis of 2007-2008 identified that risk managers of the financial industry are main
contributors to the crisis. The financial crisis revealed the significant weaknesses in their risk
management practices (Paape & Spekle, 2012). They tended to treat all financial risks as safe
and manageable based on their calculation of risk based on figures and numbers. Thus, the
fact that the financial crisis took place in spite of the positive numerical indicators suggest that
risk calculation must not depend solely on financial benefits; it must take into consideration
ethical issues (Abdeldayem and Nekhili, 2016, Luetge & Jauernig, 2014: Darwish & Asooly,
2009). In order for risk management to be effective and efficient, it must cover business
ethics.
Also, the entity’s compliance with business ethics decreases risks threatening the business
entity. Unfortunately, a lot of businessmen consider ethics as a stumbling block in their way
to achieve profit maximization. This belief can be partially justified by the fact that business
expansion cannot be actually achieved without taking risks (Brustbauer, 2014). Thus, for
ethics to promote business, it should encourage risk-taking and the entrepreneurial spirit.
Although the relationship between risk management and business ethics is undisputed, the
nature of such a relationship needs further examination. In an attempt to identify how business
ethics affect risk management and vice versa, an exploratory investigation was conducted. A
number of past studies have been examined to first, provide an understanding of the concepts
of risk management and business ethics, their history and significance and to reach a
conclusion on the mutual relations and effects between risk management and business ethics.
financial results or the corporate performance (Caldarelli et al., 2012). However, the risk is
different from uncertainty in some sense. For example, there is a risk when you do not know
for sure what will happen, but uncertainty is when you do not even know the odds of what
will happen (Hermans, Fox, & Asselt, 2013). Also, the risk is measurable according to this
formula: risk = chance× effect, while uncertainty is immeasurable (Hermans et al., 2013).
From the above explanations, it can be concluded that risk is a measurable uncertainty about
the future with an understanding of the results and consequences of possible future
occurrences.
There is no one agreed upon definition for risk management as literature state many
definitions that deal with risk management from different aspects. For example, risk
management can be defined as “the process of the identification, assessment, and
prioritization of risks monitored by organized and efficient use of resources to lessen, monitor
and control the probability or impact of disastrous events” (Anwar, 2017, p.2). Risk
management includes risk identification, assessment, evaluation, control, and monitoring. In
this sense, risk management can be defined as “a set of financial or operational activities that
maximize the value of a company or a portfolio by reducing the costs associated with cash
flow volatility” (Dionne, 2013, p. 8). As such, risk management is the discipline concerned
with forecasting future threats and developing plans to face or eliminate such threats.
business, they must be fully aware of the threats that are likely to occur because of the fierce
competition. Also, globalization and technological advances created new kinds of threats to
business organizations. Therefore, they need a comprehensive process that works in a
constant and formalized manner in integration with the operations of the organization with the
sole aim of mitigating risks, which is risk management (Spikin, 2013). In this sense, risk
management must work on two aims: to prevent damages and foresee opportunities.
founder of modern American management stated that the concept of business ethics is
included within all other types of ethics. He elaborated that “all authorities of the Western
tradition – from the Old Testament all prophets continuing the way to Spinoza in the
seventeenth century, to Kant in the eighteenth century, Kierkegaard in the nineteenth century
and, in this century, the F.H. Bradley (1927) (Ethical Studies) or the American Edmond Cahn
(1955) (The Moral Decision) – are, however, in complete agreement on one point: There is
only one ethics, one set of rules of morality, one code, that of individual behavior in which the
same rules apply to everyone alike” (Romar, 2004). This universal perception of ethics
stresses the significant role ethics compliance plays in this globalized era. There have been
always a need for ethics, values, and transparency in a business context. However, these
concepts are increasingly needed in the modern era of technological advancement and the fast
spread of information. Not to forget how Islam draw a clear set up for moralities in the
sociological discipline. It is glaring that all religions concentrated on ethics as the cornerstone
for building happy which consequently reflect on business.
increasingly have accepted the view that ethics pays and that ethical behavior is good
business.”
Also, it is imperative for risk management strategies to consider ethics and morals and
risk managers should understand the positive impact that ethical conducts has on the
company’s reputation and sustainability. Ethical issues can damage the company’s reputation,
which will lead to reduced sales. Such cases have actually happened such as Arthur Andersen,
which lost the whole business because of the Enron scandal in 2001, which devastated their
reputation. Also, Toyota and Godman Sachs incurred severe reputational losses in 2010
(Silverstein, 2013). In fact, reputation risk management emerged as a byproduct of
globalization. In June 2013 Forbes magazine stated that “Reputation management is the new
black of corporate strategy” (Rogers, 2013). Reputation risk is now the most threatening
strategic risk facing large companies. Although reputation risk is intangible, meaning “an
identifiable non-monetary asset without physical substance” (IFRS, 2012), it has the most
destructive impact on the business especially when it is associated with ethics violations.
The sustainability of the business depends mainly on its ability to manage risks in the
short and long run. Today, business entities allocate great importance to all types of
sustainability including production, resources, supply chain, innovation, and marketing (Belz
& Peattie, 2012). Notably, sustainability is also concerned with the ethical risks that may face
the business organization. In fact, big corporations are more likely to face ethical threats
including corruption, discrimination, among others. If ignored these problems will eventually
cause economic problems in several ways. Another way by which corporation can be affected
by ethical issues is the fines they will have to pay for beaching certain laws and standards. An
example of such fines is the case of Siemens who paid around one billion Euros because of its
corruption scandal. Another example is the case of ThyssenKrupp who was forced by the
European Commission in 2007 to pay about half a billion Euros because of the scandal of
illegal price fixing (Luetge & Jauernig, 2014). Noncompliance with ethics in the organization
context has a very negative effect on the business; therefore, any risk management to be
effective and efficient must take into consideration risks associated with business ethics.
On the other hand, it is not only that noncompliance with business ethics has bad
consequences; compliance with business ethics promotes businesses in many ways. A
successful ethical risk management strategy contributes to increasing social, environmental
and financial gains (Caldarelli, Fiondella, Maffei, Spanò, & Zagaria, 2012). Organizations
face two main challenges concerning business ethical risk management: first, there is no
across the board rules for defining the good, which means a common understanding of the
good and achieving a balance between what is good for the person him/ herself and what is
good for others (Vuuren, 2016). Therefore, a best-practice approach is essential for effective
and efficient business ethical risk management.
For helping a company to ensure that it is committed to ethical rules and regulations,
scholars have developed many risk management models. These models are useful for
establishing an ethical organizational culture based on specific values and implementation
methods (Vig, 2014). In general, ethics models must be based on specific principles to guide
ethical decisions. Kantian and deontological ethics may serve as a firm base for such a
principle. Thus, the following Kantian and deontology- based ethics should be taken into
consideration while formulating a risk management model (Jamnik, 2017):
Justice: this principle has two sides: to refrain from doing injustice and to correct the injustice
taking place.
Do no harm: no one should harm another person and selfishness must be fought.
Loyalty: all promises must be kept.
Credibility: truthfulness begets trust and lies do not last. Everyone should acknowledge their
mistakes.
Liability: everyone must bear the consequences of the harms done by him/ her and must take
corrective actions to compensate the harmed party.
Charity: solidarity and common good should be regarded highly.
Personal growth: employees’ self- initiative is important as the organization growth because of
the sense of responsibility and personal efforts of all the staff.
Gratitude: praising others and their success promotes positivity in an organization. on the
other hand, jealousy and envy destroy interpersonal relationships and thus affect the business
negatively.
Freedom: respecting one’s personal freedom and dignity are key to ensuring employees’
loyalty. However, freedom means that a person performs his/ her duties and have all his/ her
rights.
Respect: all individuals must be respected and must show respect for one another. Respect is
essential for trust and integrity in the work environment.
Also, Vuuren (2016) suggests a governance of ethics management framework (refer to
figure 2 below) that would be useful for organizations as follows:
which it operates (Jamnik, 2017). In fact, business has four specific social responsibilities: be
profitable, complies with laws, applies ethical practices and do philanthropic activities
(Carroll, 1979). Steinberg (2012) pointed out that ethics can only be maintained within a
business organization if the management monitors the employee’s activities and practices.
Ethical criteria must be formulated to evaluate employees’ performance and interactions with
each other’s. Managers are recommended to apply appropriate policies, procedures, and
systems that reward ethical conduct and punish unethical acts.
An ethical risk management strategy is deeply dependent on the integrity and ethical
principles of managers and shareholders. Ethical managers will be regarded by employees and
other stakeholders as reliable and people of integrity. They will inspire trust. This trust will
motivate employees to obey rules and avoid risks resultant from unethical practices (Norman,
2013). They should promote ethical attitude in the organization in order to gain the resultant
economic, social and environmental benefits.
In fact, there are many other reasons for managers to be ethical. For example, managers
face many more ethical issues than other employees. “an ethical issue is a problem, situation
or opportunity requiring an individual or organization to choose among several actions that
must be evaluated as right or wrong, ethical or unethical” (Jamnik, 2017, p.92). Managers
experience ethical issues at many levels including personal, organizational, trade/
professional, and global levels. They are often faced by a situation that involves decision
making as it is the core of the management process.
Interestingly, ethical business culture can be achieved only if there is an alignment
between formal structures and process on one hand and informal recognition of factors that
motivate employees to behave ethically such as heroes, stories, and rituals on ethics. Leaders
should focus on their own personal moral development to act as a role model for other
organizational members (Jondle, Maines, Burke, & Young, 2013). Thus, compliance with
ethics in an organization can be ensured only when managers adhere to ethical principles.
3. METHODOLOGY
This section explains the methods used to collect and analyze data. Therefore, it includes the
questionnaire, statistical techniques used as well as procedures followed to achieve the
research purpose. This research effort was conducted by exploring the past studies, literature
review. Keywords were used for the search include risk, risk management, ethics, business
ethics, ethics management, and business ethical risks. Although many studies were found,
most of them focused only on one aspect whether risk management or business ethics. The
studies that handle both topics were scarce. Journal articles were selected based on certain
criteria: journals must be peer review and the articles must be published between 2012 and
2019. However, very few journal articles published before 2012 were used as it contains
unchangeable and useful information. Books published between 2012 and 2019 were also
used in the literature review.
3.1. Questionnaire
As mentioned earlier, the research instrument used in this study is a questionnaire survey.
This questionnaire contains 16 items that measure the business ethics and risk management.
Respondents were asked to give their answer for each item on a 5-point Likert scale from 1
(less important) to 5 (very important).
high, as 65% of the participants of this study are having postgraduate studies. Since the
questionnaire was in English only highly educated people can understand it (refer to table 2)
Further, ethics has a strong relationship with risk management in the sense that an effective
and efficient risk management cannot be achieved without ensuring ethics compliance by all
parties involved. All managers of an organization must maintain ethicality to ensure other
employees follow their steps. Business ethics risk management must be based on a solid
model that covers the steps of identifying, assessing and facing ethical risks. Notably, the
study indicates that compliance with business ethics risk management ensures the
sustainability and profitability of the business throughout the GCC region.
5. CONCLUDING COMMENTS
The main purpose of the study is to determine the nature of the relationship between risk
management and business ethics. Risk management is an essential part of the management of
an organization. It provides many benefits to the organization including sustainability and
profitability. Risk management is achieved through a certain step and methodologies that are
selected based on the type of the risk involved. One type of the risks that business
organizations are likely to face is the ethics risk. Risks associated with ethics revolve around
the consequences of unethical and immoral action at any level of the organization. Although
all employees must comply with the ethics of the business entity, the management bears the
major responsibility of maintaining ethics as they are always faced by decision making
concerning ethics. They often set an example for the rest of the staff to follow. The
relationship between risk management and business ethics is strong and clear. Ethics must be
considered by risk management officials to avoid any unethical actions that might not only
harm but also destroy the whole business. The modern business history is abundant with
examples of companies that incurred great losses in the form of reputation loss or financial
loss due to fines because of scandals and unethical actions. It seems that risk management
cannot be effective and efficient without taking into consideration business ethics risks. It can
be concluded that business ethics is not just a fancy term that corporations brag about in the
business world; compliance with business ethics is a real comparative edge to organizations
that follow an effective risk management.
Based on the findings of this study, the following recommendations are suggested for
business organizations. Through these recommendation businesses could achieve proper
business ethics risk management:
Business management should learn from history that although unethical business practice may
result in quick profits, it causes great harm to the company when exposed such as reputation
loss and huge compensations for the harmed
Business ethics must be considered an essential aspect of risk management as an ethics risk is
so serious that it may lead to the destruction of the whole business.
There is many business ethics risk management model that is useful for organizations to
follow; however, the model for managing ethics risks must be based on predefined ethical
principles that take into consideration the interests of all people involved.
Managers must be a role model for the rest of the employees in an organization, as such, trust
and loyalty become prevalent in the work environment.
Ethical issues must be an approach based on predetermined ethical principles to avoid any bias
by any party.
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