Session-3

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Semantic Web

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What is Semantic Web?

Semantic Web: The Semantic Web is a web that is able to

describe things in a way that computers can understand.

 The Semantic Web is not about links between web pages.

 Semantic Web is about linking of information and people

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Scenario – The Sunday Plan
Before Semantic Web
• You open a Web browser and head to Google to search for theater,
movie and restaurant information.
• You need to know which movies are playing in the theaters near you,
so you spend some time reading short descriptions of each film
before making your choice.
• Also, you want to see which Mexican restaurants are close to each of
these theaters.
• And, you may want to check for customer reviews for the restaurants.

In total, you visit half a dozen Web sites before you're ready to head out
the door.
Scenario – The Sunday Plan
Advent of Semantic Web

Semantic Web -- will make tasks like your search for movies and food
faster and easier.
• Instead of multiple searches, you might type a complex sentence or
two in your Web browser, and the Web will do the rest.

• In our example, you could type "I want to see a funny movie and then
eat at a good Mexican restaurant. What are my options?"

The Web browser will analyze your response, search the Internet for
all possible answers, and then organize the results for you.

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Keyword Matching Vs Context matching

Current Search Engine :

• Keyword matching
• No idea of relevance
• Steel could return Mr. Steel in a novel or Steel metal

A Semantic Search Engine:

• Match keywords
• interpret the context
• Return relevant results
and Suggest other content related to your search terms.

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….So what has changed

The web can now understand Context!!

More human like.

It is more intelligent and smarter

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Personalization

Web 3.0 browser will act like a personal assistant.

The more you use the Web, the more your browser learns about you and
the less specific you'll need to be with your questions.

Web as a Personal Assistant!!!

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Personalization

Visualize asking your browser open questions like "where should I go for
lunch?"

Your browser would consult its records and then suggest a list of
restaurants based on of what you
Occasion
like and dislike,
current location
lifestyle
Budget
Past experience and your feedback on facebook etc.. .
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Personalization

• Every User will have a unique Internet Profile

• Browsing History.

• Tailor the browsing experience to each individual.

• Different people performed an Internet search with the same keywords

using the same service,…

… they'd receive different results determined by their individual profiles.

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