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What is it? The economic systems is the means through which society determines
Applied economics is the application of economic theories and the answers to the basic economic problems mentioned.
principles to real world situations with the desired aim of predicting A.Traditional economy – decisions are based on traditions and
potential outcomes. The use of applied economics is designed to practices.
analytically review potential outcomes without the "noise" associated B.Command economy – this is the authoritative system wherein
with explanations that are not backed by numbers. Applied economics decision-making is centralized in the government or a planning
can involve the use of econometrics and case studies. It is the study of committee.
observing how theories work in practice. Applied economics may be C.Market economy – This is the most democratic form of economic
practiced at macroeconomic (the whole, aggregate economy) or system.
microeconomic (analyzing individual consumers and companies)
levels. Positive Economics
Positive economics is a stream of economics that focuses on the
Basic economic problems of society description, quantification, and explanation of economic
developments, expectations, and associated phenomena. It relies on
objective data analysis, relevant facts, and associated figures. It
attempts to establish any cause-and-effect relationships or behavioral
associations which can help ascertain and test the development of
economics theories.
Normative Economics
Normative economics focuses on the ideological, opinion-oriented,
prescriptive, value judgments, and "what should be" statements aimed
toward economic development, investment projects, and scenarios. Its
goal is to summarize people's desirability (or the lack thereof) to various
economic developments, situations, and programs by asking or
quoting what should happen or what ought to be.
Process Questions:
1. What is the relationship between quantity demanded and
quantity supplied in equilibrium?
2. What is the relationship when there is a shortage and when
there is a surplus?
3. What is the vital role of getting/knowing the market equilibrium?
Lesson The Implications of Market Pricing
4 on Economic Decision–Making
What is it?
A market economy is an economic system in which economic
decisions and the pricing of goods and services are guided by the ➢ Internal Factors - are factors that can be control, determine and
interactions of a country's individual citizens and businesses. process by the organization.
Price is important to marketers because it represents marketers' 1. Cost - major factor that determine price. The cost of
assessment of the value customers see in the product or service and production is largely influence by the supplier cost,
are willing to pay for a product or service. Pricing contributes to how macroeconomic trends and the nature of business.
customers perceive a product or a service. 2. Company Objective - a pricing decision must be that will
Pricing is the process whereby a business sets the price at which consider that profit maximization objective. When pricing
it will sell its products and services, and may be part of the business's decisions are made, they must be in line with the overall
marketing plan. In setting prices, the business will take into account the company objectives, as this is what will inform what the pricing
price at which it could acquire the goods, the manufacturing cost, the objective really is, so that the pricing decisions made will not be
market place, competition, market condition, brand, and quality of against the company objective.
product. 3. Organizational Factors - Pricing decisions occur on two levels
in the organization. Overall price strategy is dealt with by top
executives. The actual mechanics of pricing are dealt with at
lower levels in the firm and focus on individual product strategies.
4. Price is the important element in marketing mix. A shift in any
one of the elements has an immediate effect on the other three
- Production, Promotion and Distribution.
5. Product Differentiation - to attract the customers, different Elasticity is a measure of how much buyers and sellers respond to
characteristics are added to the product, such as quality, size, changes in market conditions.
color, attractive package, alternative uses etc. Degrees of elasticity;
1. Elastic - describe a change in the behavior of buyers and sellers
➢ External Factors - are factors that are not within reach of the in response to a change in price for a good or service. It has
organization. The business organization cannot control or many substitutes.
determine the aggregate indicators of these factor. 2. Inelastic - relatively unresponsive to changes, as demand when
1. Competition - is a crucial factor in price determination. A firm it fails to increase in proportion to a decrease in price. It has fewer
can fix the price equal to or lower than that of the competitors, substitutes.
provided the quality of product, in no case, be lower than that 3. Unitary Elastic - a change in the price of that good causes an
of the competitors. equal change in quantity demanded.
2. Demand – For a new product, there is need to price such Income elasticity – the percentage change in quantity compared
product strategically in such a way that it penetrates the market, to the percentage change in income.
even if it will be at par with the total cost, while for a highly Cross elasticity – the percentage change in quantity of one good
demanded product, an increase in price may not really have a compared to the percentage change in the price of related goods.
high effect on the demand for such products, so is the need for Elasticity of Demand – three types of elasticity of demand that deal
management when making pricing decisions to consider the with the responses to a change in the price of the good itself, in
demand for the product. income and in the price of a related good which is a substitute or a
3. Suppliers - Suppliers of raw materials and other goods can have complement.
a significant effect on the price of a product. Price elasticity of demand is a measure of the responsiveness of
4. Economic Conditions - The inflationary or deflationary consumers to a change in the price of the good.
tendency affects pricing. • The prices are increased in boom Price elasticity of supply measures the responsiveness to the supply
period to cover the increasing cost of production and of a good or service after a change in its market price.
distribution. Process Questions:
5. Consumers/Customers - The various consumers and businesses 1. Which among the internal/external factors of pricing is the most
that buy a company’s products or services may have an crucial in supplier’ decision making process? Why?
influence in the pricing decision. 2. How did the pandemic affect the market pricing of basic goods?
6. Government - The prices cannot be fixed higher, as Luxurious items?
government keeps a close watch on pricing in the private sector. 3. If you are planning to start a food business, how will you establish
product differentiation in the market?
Price of Basic Commodities – the individual level, rice consumption and
expenditure levels vary significantly across socio-demographic
characteristics and location of the consumers.
There are varying degrees of competition in the market depending on
the following factors;
Lesson Differentiate Various Market 1. Number and size of buyers and sellers
5 Structures 2. Similarity or type of product bought and sold
3. Degree of mobility of resources
4. Entry and exit of firms and input owners
5. Degree of knowledge of economic agents regarding prices,
Most Essential Learning Competency costs, demand and supply conditions
Differentiate various market structures in terms of:
a. number of sellers
Economic market structures can be grouped into four categories:
b. types of products
perfect competition, monopolistic competition, oligopoly, and
c. entry/exit to market monopoly.
d. pricing power
e. others The categories differ because of the following characteristics: The
number of producers is many in perfect and monopolistic competition,
few in oligopoly, and one in monopoly. The degree of product
What is it?
differentiation, the pricing power of the producer, the barriers to entry
Market structure refers to the competitive environment in which
of new producers, and the level of non-price competition (e.g.,
buyers and sellers operate. Competition is rivalry among various sellers
in the market. As students, we are exposed to competition in school; advertising) are all low in perfect competition, moderate in
spelling bees, quiz bees, sports fests. monopolistic competition, high in oligopoly, and generally highest in
monopoly.
Significance of the Market Structure
The type of market structure in which the business operates will
determine the amount of market power or control the business owner
will enjoy. Greater market power means a greater ability to control
prices, differentiate the products one offers for sale, thus, leading to
opportunities for more profits.
Reference: https://slidetodoc.com/contemporary-economic-issues-facing-the-
filipino-entrepreneurs-lesson/