BUSINESS PLAN

ENTREPRENEURSHIP GOES RURAL! – YOUTH EXCHANGE

 What is it?
A Business Plan is an ORGANISED AND
SYSTEMATIC document that details the
operational and financial aspects of what a
company will have to do to achieve its
objectives. It serves as a Guide to plan and run a
business, a Tool used to search for financing and
a Help to develop new strategies and new
activities.
 1 STRUCTURE
The Project: The identification data of the company will
be indicated, such as: name, address, telephone, social
capital, name of the main partners, activity, etc
The idea: Good ideas and business opportunities, can
come from many diverse sources that in many occasions
we have very close to us.
The idea must incorporate a bit of history, how the idea
was born, since when does it exist, what is the reason for
its creation and the most important events that have
happened during its development and evolution.
 1 STRUCTURE
EXTERNAL SOURCES
Market Customers and consumers / Providers / Dealers / Outside market / Changes in the market structure

General environment Demographic changes / Cultural Changes / Changes in the legal framework

Competence Similar products or services

Analysis of weaknesses study of your organization and its commercial activities

Technology Inventions and patents / Know how / Scientific journals and techniques / Research organizations /
Technological forecasts / Technological networks

Service companies External consultants / Advertising agencies

INTERNAL SOURCES
From the company itself R&D in products / R&Di in process

From the entrepreneur Quality control / Returns of purchases and customer service / Production
 1 STRUCTURE
INTERNAL Business Information: It’s an analysis of the position the
company will adopt in society, especially the:
1 Mission: It is 2 Vision: Defines the
the company's horizon of the company. It
reason for reflects the projection of
existing, the where we would like to be
objective that and how to make it
defines the possible. The definition of
actions of the this concept helps the
company and company not to deviate
that supports the from the marked horizon
development of and maintain a coherence
the activity. in the actions that it will
develop in the coming
years.
3 Values: are the ethical
principles that constitute
the base on which the
culture of the organization
is based, like the quality of
services provided, the
knowledge of listening to
clients and workers,
continuous improvement,
transparency,
professionalism and
humility or confidence in
the team.
 1 STRUCTURE
HUMAN RESOURCES: Human resources refer to the Staff
needs in the different areas or functional departments
FINANCIAL RESOURCES: The composition of the
financial resources of your company, is the amount and
the origins of both your own and other capital that you
are able to obtain to finance your project
KNOW-HOW: Is the level of knowledge or know-how
that your company has in different functional areas, such
as product, process, commercial, organizational, etc
 1 STRUCTURE
EXTERNAL Business Information: To analyse the external business information, one needs to analyse different
factors:
MARKET DEMAND needs to define:
◦ What need / problem does it solve?
◦ Calculate the Market Volume (Statistical data, estimates)
◦ Market geographical distribution
◦ Seasonality
CUSTOMERS: Define the profile of clients (age, sex, marital status, income level, hobbies, personality)
Motivations of purchases that affect the customer: fashion, comfort, need …
COMPETITION: It is necessary to know the competitors properly, their dimension and way of competing, their
strategies, etc. It will be the objective of this point of the marketing plan and will have a vital importance in the
development of the entire business plan. The Process is to analyse the competitive structure of the sector, to
determine who the competitors are and the products and / or substitute services and to analyse them When
developing a business plan, you’ll want to learn about and assess the industry in which you will be operating.
One way of doing so is by using a tool called Porter’s 5 Forces
model that identifies 5 forces that act on a company:
 DIAGNOSTIC OF THE SITUATION: SWOT
ANALYSIS
The objective of
conducting the
SWOT analysis is
to assist in the
coherent
definition of the
future strategy of
the company with
regards to
Internal and
external
information
 2 OBJECTIVES, STRATEGIES AND ACTION PLAN
The objectives are the purposes or goals that are intended to achieve in developing the company’s activity.
They must be SMART: - Specifically adapted to the mission, goals and ethics of the company, Measurable,
Acceptable for people who must achieve them, Realistic or Viable (impossible objectives are meaningless),
Timely or time bound as a process:

STRATEGIES OBJECTIVES ACTION PLAN

ACTION PLAN
OBJECTIVES
ACTION PLAN

ACTION PLAN
STRATEGIES OBJECTIVES
ACTION PLAN

ACTION PLAN
OBJECTIVES
ACTION PLAN
 3 OPERATIONS PLAN
The operational plan resumes all aspects about the supply of materials, manufacturing of
products or the service supply. It is the part of the Business Plan that will explain how the
business is going to work inside to be able to provide the intended products or services.
PRODUCTS AND SERVICES: The aim is not to make a promotional description of the
product or service, so the language used could be more technical, concise and
understandable for the entrepreneur. This is the part of your business plan where you will
describe the specific products or services you’re going to offer.
• Small description of what the service/product is.
• Function or utility it will have for the consumer.
• Physical aspects, such as size, shape, colour, etc
• Components that form it at a detailed level.
• Ergonomics
• Container, packaging.
• Product quality
 3 OPERATIONS PLAN
PROCESSES: A process could be defined
as a chain of actions where an entry
(materials, information, service…)
providing some value, generates an
output (tangible or intangible). It is the
set of steps that are carried out
sequentially to get to elaborate services
(outputs) from certain inputs (inputs) It is
to put yourself in the shoes of the client
and think chronologically about the
different stages or phases through which
he goes from when he comes in contact
with the company until he leaves the
business with the service provided.
 3 OPERATIONS PLAN

COMMERCIAL
SERVICE/ PRODUCT
COLLECTION AND
MANAGEMENT PLANNING
PAYMENT

PURCHASING AND
SUBCONTRACTING
 4 HUMAN RESOURCES
The human resources plan analyses and determines the elements related to the staff
policies such as definition of capacities, functional organization, dimension and
structure of the staff, recruitment, contracting, training staff or all other aspects related
to the human dimension of the company.
THE ORGANIZATIONAL CHART is a chart of functions that must be exposed in a visible
place. It specifies what each person should do within a company and it is always
updated and improved with experience
I could determine the different hierarchical levels
 Executives
 Intermediate controls
 Operatives
 4 HUMAN RESOURCES
Or different functions or areas of activity are determined:

 Marketing
 Sales
 Customer Support
 Administration
PROFILES AND REQUIRED POSITIONS
We have to know the positions that are needed for the proper functioning of the
company and based on them, cover them through people who meet the defined
profiles. We have to consider:
- The name of the position - Dependent dependents
- Position in the organization chart - Material and equipment at your expense
- Area or department to which it belongs - Skills and qualifications required
- Physical location (office, factory, shop ...) - Qualification, required studies, language level
- Functions and responsibilities - Specific training for the job
- Years of professional experience ...
Functions:
- Company accounting management
- Correct administrative management of the company, Commercial management, Purchasing, Accounting
- Filling the documentation generated by the administrative management of the company
- Contact of suppliers
- Coordination of order reception dates
Abilities: Profile:
- Work capacity - Education: Diploma with 1 year professional experience developing activities in
- Meticulousness companies in the sector.
- Responsible - Training: computer skills and knowledge in accounting
- Objective - Experience: Having worked in a similar company for a minimum of 1 year
 5 PROMOTION OF THE BUSINESS PLAN
There are different tools for entrepreneurs to promote their business to potential
investors:
◦ The business plan of 20-40 pages
◦ Executive summary of 2-3 pages
◦ Corporate presentation / sales notebook (power point) of 10-15 slides
◦ The Elevator Pitch (elevator conversation) from 60s-90s.
◦ For our purposes let’s explore the “Elevator Pitch”
It is a summary of the business idea, whose immediate objective is to interest the
interlocutor to get an interview or meeting. Consider the following situation to better
understand it.
What would you do if you find yourself with an investor on an elevator going from
floor 0 to floor 10 and this is your opportunity to convince him to invest in your
business? How would you tell him in such a short time who you are, what is your
project and why should he finance it?
 5 PROMOTION OF THE BUSINESS PLAN
TIPS: MISTAKES TO AVOID:
• Be concise, transmit few ideas. • Not meeting the given
• It must be a short and clear speech. time.
• Arise the curiosity more than bore with data • Getting lost in the details.
• Transmit emotions, make your eyes shine • Not making clear what the
when you are talking about your business. business model is.
• Explain the market, the idea and the team • Promising an exaggerated
• End with an invitation to take action (give return on investment only
the card, a possible meeting, send expanded with the objective of
information ...) impacting
Consider VERBAL COMMUNICATION like

CLARITY
PAUSES
And NON-VERBAL COMMUNICATION

And NON-VERBAL COMMUNICATION

FACIAL EXPRESSION

POSTURE

LOOK GESTURE
That’s all!

THANKS!