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Sociological research focuses on social facts, which are the laws, morals,
values, religious beliefs, customs, fashions, rituals, and the cultural rules that
govern social life
An eye on society
Sociological perspective
Seeing the general in the particular
Placing individual behavior in a wider social context (seeking patterns, generalizations)
Seeing the strange in the familiar
Understanding how things come to be defined as normal, common-sense, acceptable
Not a new pursuit, for thousands of years thinkers have studied societies
Theories of social conflict, economics, social cohesion, power
Enlightenment philosophers developed principles to explain social life and
promote social reform
Must place modern Sociology in historical context
Enlightenment, Scientific and Industrial Revolutions
Comte (1838)
Sociology as systematic science for studying society
Study society using the same scientific methods utilized in natural sciences
Potential of social scientists to address social problems, better society
Positivism
Scientific study of social patterns