Fieldwork MIS – Online Survey (Experiential Learning)

MBA (ITBM) 2022 – Sem II

Max Marks – 10

First Page of Interview printouts signed by client should be submitted to us in a scanned copy, containing information as below:

Symbiosis International (Deemed University)

Symbiosis Centre for Information Technology – MBA(ITBM) SEM-II

Course – “Management Information System”

Internal Evaluation Component: Fieldwork for MIS Reporting (Conducted only for Academic Purpose)

Activity: To carry Fieldwork for understanding the Management Information System of a computerized system’s requirements
for important reports at the operational, middle management and top management of the client and vision and scope for the
report needs, as part of Internal Evaluation Component of Fieldwork for MIS Reporting (Conducted only for Academic Purpose)

Objective: To understand real problems and requirements of MIS at field by clients.

Student Information:

Division:

Group No.: Group Topic:

Student PRN: Student Name:

Student PRN: Student Name:

Student PRN: Student Name:

Student PRN: Student Name:

Student PRN: Student Name:

Student PRN: Student Name:

Client Information:

Company Name: Company Address:

Client/Interviewee Name and Designation: Client/Interviewee Signature:

Student Interviewer_Name and Designation:

Date: Place:

Disclaimer: Above Information would be solely used for the purpose of the academic study as part of the MBA(ITBM) program of SCIT, for the course Management Information System.
Sl. No. Questions Answer
Post pandemic people The flux in the number of users shifting for digital shopping on e-
have been using e- commerce websites was enormous. At MasterCard we leveraged our
commerce platform for e-commerce users to use the online interface and also encourage
1 buying everyday them by providing exciting offers on a wide range of product
products. How has it purchases. E-commerce payment processing also offers merchants
impacted the sales of rich potential to improve the customer shopping experience,
MasterCard? increase sales and differentiate their business.
In Rural areas the main challenge is proper brand recognition and
making people aware about easy use of debit card in day-to-day life.
There are so many myths in rural areas like debit cards can be used
What are the new only in malls and a big shop, so Mastercard addresses this kind of
strategies incorporated myths using TV as a primary medium. It is necessary to integrate the
2 by Mastercard to messaging within culture by using different languages and formats to
enhance sales in Rural deliver the idea by featuring popular character in the general
areas? entertainment channels and commercial advertisements. Digital
payments have seen quite an uprise even in the rural areas. Through
our platform, we enable our customers to easily and securely accept
a wide range of digital payment methods from all over the world.
Mastercard has been leveraging its technological impacts by
How does MasterCard
providing simplified options for payment such as contactless
plan to build its
3 terminal, e.g., tap to pay. Instead to merely supporting physical cards
foundation for the
with digital experiences, we’ve been focused on designing digital
future of payments?
products from the ground up, with the physical card optional.
We are already working hard to provide this consumer choice for
cryptocurrencies. We teamed up with Wirex and BitPay last year to
Crypto currency stocks
create crypto cards that allow people to transact using their
are rising globally, do
cryptocurrencies. Added to this work, Mastercard is actively engaging
you think financial
with several major central banks around the world, as they review
4 transactions based on
plans to launch new digital currencies, dubbed CBDCs, to offer their
crypto currency as a
citizens a new way to pay. One of the major drawbacks for
feasible reality in the
implementing this is that the usage of cryptocurrencies is restrained
near future?
because of different rules and regulations of different countries.

5 It has definitely helped Mastercard revenue to grow as seven in ten

People have escaped consumers have been observed to pay using card payments which is
the traditional method either visa or Mastercard and most people think Mastercard as credit
of payment by usage cards. While it's true but Mastercard doesn't consider itself to be a
of cash and almost credit card company. The credit card operator reported revenues of
seven in ten $15 billion in 2018, which is a 20% increase over the previous year
consumers have been and as of July 22, 2019, Mastercard has a market capitalization of
observed to pay using $284.4 billion.
card payments which is
either visa or
MasterCard. How has
it helped MasterCard
 revenue to grow?
Since the percentage
of cyber-attack
increased during the
Yes, the pandemic situation did affect Mastercard. Concerns were
pandemic, so did it
raised due to the cyber-attacks that was happening in the
6 affect your company, if
organisation. So, cyber awareness and training was made mandatory
yes then what are the
both for technical and non-technical employees.
measures u took to
prevent it in the
future?
Now we have seen
that most of the cards
have near-field We, at Mastercard, are constantly innovating and leveraging
communication (NFC) technology to simplify consumer experience and provide best-in-
for one tap payment. class financial and banking services. As we have seen exponential
7
So how Mastercard growth in digital payments in India, we have targeted to issue only
has planned to NFC enabled from 2023. So, by this strategy we intend to cover at
incorporate this least 75% of our total customer by the end of 2027.
globally by the end of
2025?
Mastercard has users Mastercard has so many clients across globe and affinity towards
all over the world, so them has been constant from our side. So, customer feedbacks are
what type of customer always more punctilious for us for considering any kind of
8 feedback you get from upgradation. We are helping customers by providing benchmark
all the countries and analysis by actually going out into the market place. Mastercard
how does it vary from creates a common language for meeting requirements of retailers as
country to country? well as suppliers for their business.
What is your take on
From my perspective the UI/UX is working fine, though few things
the User Interface
can be improved like the loading time of the browser and
(UI/UX) that
9 highlighting the main points to make the customers for more
Mastercard has? And,
comfortable with the app. And security should also be a concern
what are the things
while designing UI to prevent it from several attacks.
that can be improved?
In terms of digital
payments, what Master card constantly seeks to revise its and update its
factors shall enable technological stack to make payments more fast and secure. The
10
master card to stand company sees to develop push payments to facilitate seamless b2b
out from its and personal as an alternative to common payment methods.
competitors?
No matter where you are in the world, the coronavirus (COVID-19)
pandemic has become part of our new reality. Each day presents new
How has Mastercard responses – from governments and organizations and Mastercard is
11 responded to the closely monitoring these events to ensure we are taking all necessary
COVID-19 outbreak? steps to protect our employees and maintain service to our
customers. And, even in the face of this unprecedented event, our
operations continue as normal.
 In developing markets
like India there is still a
You're right, as in developing markets digital transactions though on
lot of consumer
the rise have yet to gain total acceptance over other physical modes
distrust about digital
of payment. In India more than 90 percent transactions are digital.
payments. How does
12 Master card aims to address this by introducing products aimed at
MasterCard aim to
small rural markets and more varied user groups. The idea is to make
address this issue and
people realise that they can use a MasterCard to pay for their
change user
groceries at a local store as well as buy tickets to travel.
perception about
digital payments?