Summer Training Report On

Digital Banking Services and

Customer Experience at Dynamics
Inc

Company – Dynamics Inc

Name- Tushar Rana
Enrollment no.- 43020601718
Course- BBA(G) first shift
Mentor- Dr. Saranleen Kaur
At Dynamics Inc, I worked under
Mr. Sanjeev Tokas (Sr. Director- APAC &
MEA) and Mr. Rajiv Sharma (Director-
APAC).
 About Dynamics Inc
Details
 CEO Jeff Mullen founded the company as a grad student in 2007.
Dynamics has rapidly expanded from its office in a garage to a 9-acre
 Website-
headquarters with more than 200 employees. http://www.dynamicsinc.c
om
 Dynamics designs and manufactures intelligent, battery powered payment  Industry- Financial
cards. The card has a button on them which can be used for getting EMI
Services
on any products immediately and redeem reward points on the card.
 Company size - More than
 Dynamics powered cards are certified by the largest networks in the 200 employees
world.  Headquarters - Cheswick,
 The press of a button enables cardholders to switch between currencies to PA
pay in multiple countries with a single card and single account.  Type - Privately Held
 Dynamics is also a leader in digital technologies ranging from QR  Specialties -
payment platforms to digital asset management systems. Payments, Powered Cards,
Credit Cards, and Rewards
 Digital Payments and Digital Banking
 Digital payment is a transaction that takes place Services-
via digital or online modes, with no physical 1. Unified Payment Interface
(UPI)
exchange of money involved. This means that
Digital Wallets
both parties, the payer and the payee, use 2.

Automatic Bill Payments

electronic mediums to exchange money. 3.

4. Online Banking
5. Personal Finance Planning
 Digital banking is part of the broader context for 6. Rewards and Loyalty
Programme
the move to online banking, where banking
services are delivered over the internet. A digital
bank represents a virtual process that includes
online banking and beyond.
 Objective of Study

1. To understand the concept,

features, and evolution of Banking,
traditional and digital/ E-Banking
2. To study and analyse the progress
made by Indian banks in the
adoption of technology in the
banking.
 Research Methodology
The aim of the research is to study Digital
Payment/banking services and customer experience
of Dynamics Inc.

RESEARCH PLAN
Research Design: Descriptive & Exploratory
Research Method Used: Survey
Research Technique Used: Questionnaire
Data Collection: Primary & Secondary
Sampling Plan: Convenience sampling
No. of samples collected: 50
 Limitations of Study

1. Some customers might have given biased

information.
2. There might be mistakes in interpreting the
information obtained correctly.
3. Due to time constraints the study was limited
in extent.
4. We could not reach all the most of the
customers due to COVID-19.
5. Finally, this study did not examine whether
courteous expressions on personal connections
play a role in other customer outcomes such as
loyalty and word-of-mouth referrals.
 KEY FINDING

1. The major reason for Digital Banking services was

convenience.
2. It is inferred from the study that the majority of the
respondents feel safe in disclosing their details on
internet.
3. It can be observed that the awareness about the
benefits of Digital Banking was very high among
the respondents.
4. It was found out that the main reason for selecting a
bank as their internet bank is having a traditional
bank account with the bank
5. Through the study it is inferred that the main
transaction done through Digital Banking is money
transfer.
6. It was found that the major advantage which
the respondents see in Digital Banking is speed and
convenience.
7. It was found that the major problem faced
among the respondents was security issues.
8. It is found that most of the respondents are
partially satisfied towards the services offered by
internet banking.
9. The study establishes that the majority of the
respondents feel satisfactory towards internet
banking.
 Suggestions and
Recommendation

1. Firstly the don’t have a well settled

office in India. Dynamics Inc is new to
India.
2. Target Online Banking For Millennial
Users.
3. Provide Courtesy Calls.
4. Need to work on Advertisement.
 CONCLUSION
Change is the only constant, and banking institutions that wish to succeed in
today’s competitive landscape must adopt emerging technologies to make banking
much more secure, personalized, and cost-effective for everyone. Customer
expectations have risen over the past decade across all businesses, including
banks. They expect the interactions to be intuitive, seamless and straight forward.
Banks have been investing to meet these expectations but have struggled to keep
pace. Customer self-service in the banking industry is a significant component of
customer experience. With increased mobility, customers are now quickly
accessing their banks via their smartphones. For banks, mobile banking
applications have become more of a necessity than just a value-added service.
Social distancing, lockdowns, and other restrictions unleashed by the COVID-19
crisis is driving people to switch to online modes to buy essentials and other
necessities. As people shop from the safety of their homes to protect against the
virus, financial institutions are experiencing an explosion in digital payments.
So, this research was done after the lockdown was uplifted, because of COVID-19
almost every respondent is using all the services.
 BIBLIOGRAPHY

 www.dynamicsinc.com
 www.techfunnel.com
 https://groww.in/
 www.wikipedia.org
 www.payments.com
 www.pymnts.com
 www.linkedin.com
 www.scribd.com
THANK YOU!