Later, some market models were built using game theory, particularly regarding oligopolies, which was being developed by John von Neumann at least from 1928.[24] Game theory was originally applied to le Her and chess, both sequential games, economics as developed by Alfred Marshall on other hand, while adopting the Cartesian coordinate system, considered only static games. This may seem counterintuitive since Marshall considered that economic behavior might change in the long run and that "an equilibrium is stable; that is, the price, if displaced a little from it, will tend to return, as a pendulum oscillates about its lowest point",[25] Nicholas Kaldor was aware of this problem: economic equilibrium is not always stable and not always unique since it depends on the shapes of both the demand curve and the supply curve, he explained the situation in 1934 as follows: [26] "We shall examine these objections in turn by enumerating, in each case, the conditions which are necessary to make them inoperative( or in the absence of which they would be operative). We shall call an equilibrium "determinate" or "indeterminate" according as the final position is independent of the route followed, or not; we shall call equilibrium "unique" or "multiple" according as there is one, or more than one, system of equilibrium-prices, corresponding to a given set of data; and, finally, we shall speak of "definite" or "indefinite" equilibria, according the actual situation tends to approximate a position of equilibrium or not." Regarding price adjustments, he said: "Finally, we have to take account of the fact that adjustments always proceed at more or less frequent intervals-that they are more or less continuous. The quantity of anything demanded or supplied may change once a Day, once a week, a month, or a year-depending on such factors as the technical period of production, etc. We shall call an adjustment completely discontinuous, if the full quantitative adjustment to a given price-change occurs all at once, at the end of a certain period. (E.g. a change in the price of rubber may not influence the rate of supply for a period of seven years, at the end of which the full quantitative reaction may take place at once. Or a change in the price of corn, by inducing farmers to change the area sown, will make its effect felt a year later when the new harvest comes to the market.) Similarly, we shall call an adjustment completely continuous, if it proceeds at a steady rate in time, or if the time-lags between the appearance of successive quantitative changes are such as can be neglected. The latter will always be the case when the degree of discontinuity-the length of the "time-lags"-is the same on the demand side as on the supply side. In the following analysis we shall treat only these two cases of complete discontinuity and continuity."
Stackelberg competition represented as an extensive form game with infinite action
space, the players payoffs are on the right. A good example of how microeconomics started to incorporate game theory, is the Stackelberg competition model published in that same year of 1934,[27] which can be characterised as a dynamic game with a leader and a follower, and then be solved to find a Nash Equilibrium, named after John Nash who gave a very general definition of it. Von Neumann's work culminated in the 1944 book Theory of Games and Economic Behavior, which was cowriten with Oskar Morgenstern. Regarding the use of mathematics in economics, the authors had this to say: [28] "It may be opportune to begin with some remarks concerning the nature of economic theory and to discuss briefly the question of the role which mathematics may take in its development. First let us be aware that there exists at present no universal system of economic theory and that, if one should ever be developed, it will very probably not be during our lifetime. The reason for this is simply that economics is far too difficult a science to permit its construction rapidly, especially in view of the very limited knowledge and imperfect description of the facts with which economists are dealing. Only those wlio fail to appreciate this condition are likely to attempt the construction of universal systems. Even in sciences which are far more advanced than economics, like physics, there is no universal system available at present." A major problem discussed in this book if that of rational behavior under strategic situations involving other participants: "First, the "rules of the game," i.e. the physical laws which give the factual background of the economic activities under consideration may be explicitly statistical. The actions of the participants of the economy may determine the outcome only in conjunction with events which depend on chance (with known probabilities), cf. footnote 2 on p. 10 and 6.2.1. If this is taken into consideration, then the rules of behavior even in a perfectly rational community must provide for a great variety of situations some of which will be very far from optimum. Second, and this is even more fundamental, the rules of rational behavior must provide definitely for the possibility of irrational conduct on the part of others. In other words: Imagine that we have discovered a set of rules for all participants to be termed as "optimal" or "rational" each of which is indeed optimal provided that the other participants conform. Then the question remains as to what will happen if some of the participants do not conform. If that should turn out to be advantageous for them and, quite particularly, disadvantageous to the conformists then the above "solution" would seem very questionable. We are in no position to give a positive discussion of these things as yet but we want to make it clear that under such conditions the "solution," or at least its motivation, must be considered as imperfect and incomplete. In whatever way we formulate the guiding principles and the objective justification of "rational behavior," provisos will have to be made for every possible conduct of "the others." Only in this way can a satisfactory and exhaustive theory be developed. But if the superiority of "rational behavior" over any other kind is to be established, then its description must include rules of conduct for all conceivable situations including those where "the others" behaved irrationally, in the sense of the standards which the theory will set for them. At this stage the reader will observe a great similarity with the everyday concept of games. We think that this similarity is very essential; indeed, that it is more than that. For economic and social problems the games fulfill or should fulfill the same function which various geometrico-mathematical models have successfully performed in the physical sciences. Such models are theoretical constructs with a precise, exhaustive and not too complicated definition; and they must be similar to reality in those respects which are essential in the investigation at hand. To recapitulate in detail: The definition must be precise and exhaustive in order to make a mathematical treatment possible. The construct must not be unduly complicated, so that the mathematical treatment can be brought beyond the mere formalism to the point where it yields complete numerical results. Similarity to reality is needed to make the operation significant. And this similarity must usually be restricted to a few traits deemed "essential" pro tempore since otherwise the above requirements would conflict with each other. It is clear that if a model of economic activities is constructed according to these principles, the description of a game results. This is particularly striking in the formal description of markets which are after all the core of the economic system but this statement is true in all cases and without qualifications." Game theory considers very general types of payoffs, therefore Von Neumann and Morgestein defined the axioms necessary for rational behavior using utiliy; Barriers to entry[edit] William Baumol provided in his 1977 paper the current formal definition of a natural monopoly where "an industry in which multiform production is more costly than production by a monopoly" (p. 810):[29] mathematically this equivalent to subadditivity of the cost function. He then sets out to prove 12 propositions related to strict economies of scale, ray average costs, ray concavity and transray convexity: in particular strictly declining ray average cost implies strict declining ray subadditivity, global economies of scale are sufficient but not necessary for strict ray subadditivity. In 1982 paper[30] Baumol defined a contestable market as a market where "entry is absolutely free and exit absolutely costless", freedom of entry in Stigler sense: the incumbent has no cost discrimination against entrants. He states that a contestable market will never have an economic profit greater than zero when in equilibrium and the equilibrium will also be efficient. According to Baumol this equilibrium emerges endogenously due to the nature of contestable markets, that is the only industry structure that survives in the long run is the one which minimizes total costs. This is in contrast to the older theory of industry structure since not only industry structure is not exogenously given, but equilibrium is reached without add hoc hypothesis on the behaviour of firms, say using reaction functions in a duopoly. He concludes the paper commenting that regulators that seek to impede entry and/or exit of firms would do better to not interfere if the market in question resembles a contestable market.
Externalities and market failure[edit]
Ronald Coase analyzed transaction costs, externalities and is also rembered for
the Coase conjecture. In 1937, "The Nature of the Firm" was published by Coase introducing the notion of transaction costs (the term itself was coined in the fifties), which explained why firms have an advantage over a group of independent contractors working with each other.[31] The idea was that there were transaction costs in the use of the market: search and information costs, bargaining costs, etc., which give an advantage to a firm that can internalise the production process required to deliver a certain good to the market. A related result was published by Coase in his "The Problem of Social Cost" (1960), which analyses solutions of the problem of externalities through bargaining,[32] in which he first describes a cattle herd invading a farmer's crop and then discusses four legal cases: Sturges v Bridgman (externality: machinery vibration), Cooke v Forbes (externality: fumes from ammonium sulfate), Bryant v Lejever (externality: chimney smoke), and Bass v Gregory (externality: brewery ventilation shaft). He then states: "In earlier sections, when dealing with the problem of rearrangement of legal rights through the market, it was argued that such a rearrangement would be made through the market whenever this would lead to an increase in the value of production. But this assumed costless market transactions. Once the costs of carrying out market transactions are taken into account it is clear that such rearrangement of rights will only be undertaken when the increase in the value of production consequent upon the rearrangement is greater than the costs which would be involved in bringing it about. When it is less, the granting of an injunction (or the knowledge that it would be granted) or the liability to pay damages may result in an activity being discontinued (or may prevent its being started) which would be undertaken if market transactions were costless. In these conditions the initial delimitation of legal rights does have an effect on the efficiency with which the economic system operates. One arrangement of rights may bring about a greater value of production than any other. But unless this is the arrangement of rights established by the legal system, the costs of reaching the same result by altering and combining rights through the market may be so great that this optimal arrangement of rights, and the greater value of production which it would bring, may never be achieved." This then becomes relevant in context of regulations. He argues against the Pigovian tradition:[33] "...The problem which we face in dealing with actions which have harmful effects is not simply one of restraining those responsible for them. What has to be decided is whether the gain from preventing the harm is greater than the loss which would be suffered elsewhere as a result of stopping the action which produces the harm. In a world in which there are costs of rearranging the rights established by the legal system, the courts, in cases relating to nuisance, are, in effect, making a decision on the economic problem and determining how resources are to be employed. It was argued that the courts are conscious of this and that they often make, although not always in a very explicit fashion, a comparison between what would be gained and what lost by preventing actions which have harmful effects. But the delimitation of rights is also the result of statutory enactments. Here we also find evidence of an appreciation of the reciprocal nature of the problem. While statutory enactments add to the list of nuisances, action is also taken to legalise what would otherwise be nuisances under the common law. The kind of situation which economists are prone to consider as requiring Government action is, in fact, often the result of Government action. Such action is not necessarily unwise. But there is a real danger that extensive Government intervention in the economic system may lead to the protection of those responsible for harmful being carried too far."